Munich, March 7, 2024 |
AI Expert Event at OMMAX
During our exciting event, co-hosted with Intermate, we delved into interactive sessions showcasing the potential we see in revolutionizing marketing efficiency with AI. Our renowned lineup of speakers included Maria von Scheel-Plessen (Director EMEA, Top Luxury Brand & Keynote Speaker), Philip Papendieck (Founder & CEO, Intermate Group), Sylvie Vermeend (Digital Marketing & E-commerce, Danone), and Dr. Stefan Sambol (Partner & Co-Founder, OMMAX).
More than 80 AI and digital experts and industry pioneers from global brands (Coca-Cola, Dior, Disney, McDonald’s, Vision Healthcare, Innocent, and more) filled our headquarters with inspiring conversations and great spirit during our AI conference.
Meet our speakers & dive into their keynotes below!
Dr. Stefan Sambol
Dr. Stefan Sambol is a Founding Partner at OMMAX and advises mid- and large-cap Private Equity Funds and large Family Offices on transactions, strategy, and ongoing value creation for their portfolio firms, covering different industries.
In his expert presentation, which you can watch here and read here, Stefan outlined vital milestones in the history of AI and provided an outlook into new products by OpenAI, such as Sora, which will be groundbreaking in text-to-video creation.
Philip Papendieck
Philip Papendieck is the co-founder and CEO of the full-service social agency INTERMATE and co-founder of the social 1st production company TRUEMATES. He is a regular speaker at events such as OMR, OMK, ISPO or DMEXCO. Philip is also a member of the OMMAX Advisor & Expert Network.
In his presentation, Philip explained why the traditional "social" in social media is dead and what the next big trend is. He also explored the role of AI with several AI tools in making the day-to-day work of marketers highly efficient. Watch Philip's presentation video here or read the presentation here!
Maria von Scheel-Plessen
Maria is an international keynote speaker and senior executive in the luxury industry. In her current position, Maria oversees media, advertising, and e-commerce at a top luxury brand in Milan for 37 markets, building the strategic framework and direction for the region. Maria is also a member of the OMMAX Advisor & Expert Network.
Maria shared an exciting presentation on digital marketing and AI in retail. She touched upon how brands can differentiate themselves using AI to better reach customers today and master an omnichannel customer journey and highlighted use cases from enhanced store visit experiences of leading luxury brands: “AI brings personalization to another level."
Sylvie Vermeend
Sylvie is Head of Digital & E-Commerce at Danone. In this position, she oversees transforming and shaping E-Commerce and Digital Marketing for Nutricia in 48 countries. She leads a multi-cultural and multi-functional team excelling in e-commerce, consumer engagement, and healthcare professional marketing within the FMCG business.
Together with OMMAX Partner Christian Brugger, Sylvie highlighted how a successful corporate journey and roadmap to AI leadership looked like at Danone/Nutricia based on our 4-step AI framework - watch Sylvie's presentation here or read the presentation by following the link below!
Discover 4 OMMAX AI services to support you in becoming an AI leader
AI Readiness Assessment
Assessment of current AI maturity state and readiness for the introduction of AI along the company’s major input factors.
AI Use Case Definition
Benchmarking, ideation and formulation of value adding AI use cases, which are actionable and ready to implement, fitting to the unique situation.
AI Execution
Formulation / assessment of AI value creation plans, implementation of AI related change, new processes or automation of existing process steps.
OMMAX AI Academy
Training of team members in usage of generative AI, in formulation of processes and provision of AI tools to use in your organization
What Our Guests are Saying
"That was the best event I have been to in a long time." - Coca-Cola
"Great office space, nice insightful speeches.” - Disney
"We loved the presentations, thank you very much for this great event." - Vision Healthcare
AI Client Success Story
Kids Planet: Increasing brand growth, digital customer acquisition, and operational efficiency
Kids Planet is one of the largest groups of daycare nurseries in the United Kingdom, dedicated to providing exceptional childcare and early education services for over 25,000 young children across their 190+ nurseries across the UK. Since 2008, Kids Planet has offered a safe, nurturing environment where children can thrive and reach their full potential. Their passionate team of educators and innovative curriculum ensure that children receive a well-rounded foundation for lifelong learning and success. The organization experienced rapid growth over the past few years, displaying a strong need for process optimization and further digital marketing efficiency to continue its trajectory while future-proofing its growth.
+37% YoY increase in overall nursery applications
+42% YoY online nursery visit bookings via website calendar booking feature
+174% YoY increase in web organic visibility
> £3.3m additional expected revenue uplift from operational enhancements
>190 nurseries expected to implement digital occupancy management tool allowing for operational transparency in nursery occupancy data across all Kids Planet sites
Westwing: Harnessing AI for content creation and optimization
Westwing is a leading home & living e-commerce company headquartered in Munich. With a product offering that covers all Home & Living categories, Westwing's business model is based on strengthening flywheel effects by being a love brand for consumers. Having discovered untapped potential within their e-commerce category pages, Westwing sought to enrich these pages with high-quality content, unlocking more SEO value, page visibility in search engine results, and revenue. For this application, OMMAX built an AI-based MVP customized for Westwing, leveraging several data sources.
40-50% efficiency increase
High scores in SEO quality ratings
Scalable, flexible, and tailored setup
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