Industry Insights
OMMAX advised A-Z GartenHaus GmbH on its Sale to 3i Group
OMMAX advised A-Z GartenHaus GmbH on its Sale to 3i Group
OMMAX advised A-Z GartenHaus GmbH – a leading provider of garden houses, carports, sheds and other garden and house related products - on its successful sale to 3i Group.
In the digital vendor due diligence, OMMAX examined the company’s digital performance, evaluating dimensions like digital market dynamics, customer economics (CLR, CAC, CLV), competitive environment, and the company’s growth potential.
The evaluation also included the impact of COVID-19.
About A-Z Gartenhaus GmbH
The Hamburg-based A-Z GartenHaus GmbH was founded in 2002 and currently employs 75 people. With one million users per month, GartenHaus GmbH is the market leader in the specialist trade for large garden and house products in Germany, Austria, Switzerland and the Netherlands.
The specialist offers price comparison and ordering facilities for over 30,000 products and services from 100 producers in four country shops. With its own brands Alpholz, CARLSSON, FinnTherm and Terrando, GartenHaus GmbH offers the largest range of products in Europe. The product range includes garden houses, saunas, terraces, carports, children's play equipment, fences, garden furniture and much more. All products are delivered to the curb. On request, the entire customer project is taken care of, from consultation and building permit, foundation and construction to maintenance and care of the products. The extensive range of services includes special models and product configurators, with which customers can plan their products individually.
For more information, please visit: www.gartenhaus-gmbh.de
A-Z GartenHaus GmbH was very satisfied with OMMAX’s work. Sebastian Arendt, CEO of GartenHaus, comments:
“OMMAX was a reliable advisor and partner for the deal, working collaboratively with other advisors and our internal team. OMMAX was able to showcase the digital strengths of GartenHaus based on a data-driven and customer-centric approach of evaluating our digital performance”.
About OMMAX
We believe everyone can become a digital leader.
OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Since 2011, we realized 500+ M&A deals with >€20B deal value and 3,000+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.
We congratulate the shareholders of A-Z GartenHaus GmbH on the successful exit. GartenHaus GmbH is a great company with an impressive digital performance and still a lot of potential in the future.
Toni Stork
Founding Partner & CEO