3 Minutes Read
By Dr. Stefan Sambol, Dr. Anja Konhäuser
OMMAX advised on the sale of Karo Healthcare to KKR
#Press Release#Transaction Advisory#Digital Due Diligence#Digital Exit Readiness#Healthcare
OMMAX has advised on the sale of Karo Healthcare, a leading European provider of everyday healthcare products, offering a comprehensive digital vendor due diligence process and exit readiness assessment support. This transaction marks a pivotal moment in Karo Healthcare's transformation into a pan-European consumer healthcare player, following significant growth and expansion in recent years.
Karo has grown from a Nordic specialty pharma business into a leading pan-European consumer healthcare platform. Over the past five years, Karo has grown significantly, quadrupling its sales, enhancing its digital capabilities, and establishing a strong market presence across more than 90 countries. Karo has accelerated the growth of consumer healthcare businesses by leveraging digital platforms, building a strong digital footprint across multiple channels, and securing top brand positions throughout European markets.
As part of the deal, OMMAX conducted comprehensive digital vendor due diligence and exit readiness assessment, including a detailed analysis of Karo’s digital footprint and performance, as well as an assessment of digital value creation opportunities. In detail, OMMAX provided an in-depth review of Karo’s existing business model, digital market dynamics, competitive landscape, and omnichannel strategy. This also included the development of an omnichannel playbook, which codified best practices and Karo’s ability to scale across multiple digital channels and markets. Additionally, case studies on key brands were created to showcase how Karo has successfully navigated the digital space, including successfully transforming traditional brick-and-mortar operations into digital leaders and expanding their reach across various digital platforms.
Dr. Stefan Sambol, Founding Partner at OMMAX, adds: "Karo Healthcare is a clear leader in its field, with a compelling digital strategy that has allowed the company to thrive in a competitive marketplace. Our digital due diligence and exit readiness work uncovered significant growth potential and further demonstrated the value Karo's digital success story has created. We’re excited for the future of Karo and their continued leadership in the healthcare space."
This transaction highlights the importance of leveraging digital strategies to stay competitive in an evolving marketplace, especially as consumer expectations shift towards seamless, omnichannel experiences. As the healthcare sector continues to adapt to technological advancements, companies like Karo Healthcare are well-positioned to capitalize on growth and innovation in the digital space.
Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with our experts through the form below!
Dr. Stefan Sambol
Partner / Co-Founder
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Dr. Anja Konhäuser
Partner / Co-Founder
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OMMAX’s support has been critical in positioning Karo for this next chapter of growth. Their deep expertise in digital strategies and digital market dynamics, paired with their thorough due diligence, has been highly valuable.
Christoffer LorenzenCEO of Karo Healthcare
Working with the OMMAX team was a very enriching experience. Their deep understanding of digital tools and best practices have had a substantial impact on our business. The codification of strong lived practices in playbooks provides valuable guidance for the acceleration of new brands in digital channels.
Michael KaltenbornChief Strategy & Digital Officer (CSDO) at Karo Healthcare
About Karo Healthcare
Karo Healthcare is a leading European consumer healthcare company focused on providing smart choices for everyday healthcare. Their products are available in more than 90 countries and include trusted original brands such as Lamisil®, E45®, Pevaryl®, Proct®, AlphaFoods, Nutravita, Flux®, Locobase®, Multi-Gyn®, and Paracet®. Headquartered in Stockholm, Karo employs about 470 people who work out of Karo’s 13 international hubs.
EQT is a purpose-driven global investment organization with EUR 269 billion in total assets under management (EUR 136 billion in fee-generating assets under management), within two business segments – Private Capital and Real Assets. EQT owns portfolio companies and assets in Europe, Asia Pacific and the Americas and supports them in achieving sustainable growth, operational excellence, and market leadership.
KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit, and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life, and reinsurance products under the management of Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries.
For additional information about KKR & Co. Inc. (NYSE: KKR), please visit KKR’s website at https://www.kkr.com/. For additional information about Global Atlantic Financial Group, please visit Global Atlantic Financial Group’s website at www.globalatlantic.com.
About OMMAX
We believe everyone can become a digital leader.
OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Over the past 14 years, we realized 300+ M&A deals with >€20B deal value and 2,000+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.
By Dr. Stefan Sambol
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By Dr. Anja Konhäuser
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