OMMAX advised ZOZO on the acquisition of Lyst

This strategic acquisition supports ZOZO’s international growth ambitions and expands its footprint in the global market. With over 27,000 brands and more than 97 million SKUs, Lyst has developed a highly scalable, asset-light model that connects millions of consumers – primarily in the luxury & premium fashion segment – with a curated product selection powered by advanced AI and data-driven recommendations.

Sinan Erhan, Partner at OMMAX, comments: “Lyst stands out with a distinctive value proposition, a sophisticated data-driven consumer platform, and clear global growth potential. The acquisition marks a key step in ZOZO’s international expansion strategy and offers compelling synergies between the two companies. We congratulate the ZOZO and Lyst teams on this exciting milestone.”

This transaction highlights the ongoing transformation in online fashion retail and the rising importance of personalization, data, and AI in shaping the future of consumer experience. 

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About Lyst

Founded in 2010 and headquartered in London, Lyst is a leading global fashion shopping platform that helps millions of consumers discover and purchase fashion online. The company partners with over 27,000 brands and retailers, offering more than 97 million SKUs. Using one of the industry’s largest data sets and a proprietary AI-driven recommendation engine, Lyst delivers a seamless, personalized shopping experience. Its asset-light business model enables rapid scalability and reach across international markets, particularly within the luxury segment.

For more information, please visit www.lyst.com

About ZOZO 

ZOZO, Inc. owns and operates ZOZOTOWN, Japan’s largest fashion e-commerce site. Housed within ZOZOTOWN are ZOZOCOSME, a cosmetics specialty mall; ZOZOSHOES, a shoes specialty zone; ZOZOUSED, a second-hand clothing fashion zone; ZOZOVILLA, a section dedicated to luxury & designer brands; WEAR by ZOZO, an outfit-sharing app, and more - various services for fashion lovers. ZOZO has also developed technology devices for body measurement, such as the ZOZOSUIT, ZOZOMAT, and ZOZOGLASS. In addition, ZOZO offers ZOZOFIT, a 3D body scan technology, as a business utilizing the ZOZOSUIT technology available only in the U.S.

For more information, please visit https://corp.zozo.com/en/

About OMMAX 

We believe everyone can become a digital leader. 

OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Over the past 12 years, we realized 300+ M&A deals with >€18B deal value and 2,500+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.