Industries

Retail & e-commerce

OMMAX supports retail and e-commerce leaders in achieving measurable impact, ranging from AI-powered decision-making and data-driven personalization to omnichannel strategies and enhanced customer experiences.

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Introduction

The future of retail & e-commerce

Customers increasingly expect seamless, personalized experiences wherever they shop, whether online, in-store, or across multiple channels. Meeting these demands requires more than incremental change: retailers need the ability to adapt quickly, integrate channels, and make real-time decisions.

AI, data, and digital innovation are redefining the industry. From AI-powered decision-making in pricing, inventory, and marketing to personalized customer journeys and integrated omnichannel strategies, digital maturity has become a decisive factor for competitiveness.

OMMAX partners with retail and e-commerce leaders to capture this potential. We design and implement strategies that combine AI-driven insights with digital execution, enabling efficiency, measurable growth, and customer experiences that build lasting loyalty.

Our services

Challenges

Top challenges facing retail & e‑commerce

E-commerce limitations

Lack of advanced e-commerce solutions limits customer reach, reduces insights into buying behavior, and restricts global sales potential.

Omnichannel e-commerce gap

Many companies fail to fully leverage omnichannel strategies, limiting their ability to engage customers across multiple touchpoints and expand sales activities.

Legacy systems & integration complexity

Many e-commerce businesses still rely on legacy ERP, inventory, or CRM systems that are not cloud-native or AI-ready, slowing transformation.

Data quality & integration

Retail and e-commerce platforms generate massive data across channels (web, mobile, CRM, ERP, supply chain). This data is often siloed, inconsistent, or incomplete.

AI adoption & skills gap

Implementing AI requires specialized talent and understanding of algorithms, data pipelines, and deployment. Many companies lack the in-house expertise.

Personalization at scale

Customers expect hyper-personalized experiences across web, mobile, email, and social. Achieving this at scale is difficult due to fragmented data and complex tech stacks.

Real-time decision-making

Critical e-commerce decisions, such as pricing, inventory, promotions, and fraud detection, need to happen instantly. Many systems are batch-oriented and cannot respond in real time.

Data utilization challenges

Companies often struggle to turn data into actionable insights, limiting innovation and intelligent decision-making.

E-commerce execution challenges

Failure to implement e-commerce or market-entry initiatives effectively creates inefficiencies and slows growth.

Measuring ROI of AI initiatives

Tracking the business impact of AI, such as predictive analytics, personalization, and dynamic pricing, is complex, and many companies struggle to measure ROI effectively.

Opportunities

Finding opportunity in restructured e-commerce

Omnichannel retail strategies

Seamless integration of online and offline channels to enhance customer experience, drive sales, and foster brand loyalty across all touchpoints

Mobile-first

Adopt mobile-first strategies to engage younger audiences and drive seamless shopping experiences, from shoppable apps to integrated mobile platforms.

AI-driven innovation

Leverage AI to power new e-commerce opportunities, from personalized recommendations and dynamic pricing to predictive demand planning and customer service automation.

Optimized shipping processes

Technology optimizes shipping by offering real-time updates on delays, faster reactions, and cost reductions via electronic documents

Community building

Strong community approach and community building objective to dominate the user’s ecosystem and provide value-added services

Customer centricity

Implementation of customer centricity along the whole lifecycle of a customer and increase penetration and customer lifetime value

Multiple channels

Multi-channel opportunities by connecting ecommerce, retail stores, drive sales, and loyalty

Focus on building trust

Increase customer confidence and loyalty through website and digital channel optimization that eases logistical structures

Harness effortless purchase

Harness customer value and impact by orienting structure around the positive impact of an effortless purchase

Success stories

Harnessing AI for content creation and optimization for Westwing

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Westwing discovered untapped potential within their e-commerce category pages and sought to enrich them with high-quality content for improved SEO value and revenue. OMMAX built an AI-based MVP leveraging multiple data sources and Large Language Model technology to optimize pages with poor or missing content, streamlining content creation processes.

Read the full case study

50%

efficiency increase in content creation

Read the full case study

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Our expertise

Your partner in retail & e-commerce

OMMAX helps retail and e-commerce leaders stay ahead in a highly competitive and fast-changing market. Combining deep industry knowledge with insights from consumer and online data, we enable clients to adapt to shifting expectations and build digital capabilities across all touchpoints.

Our expertise spans strategy, tech, data and AI, operations, marketing, customer experience, and transaction advisory. From implementing omnichannel strategies and mobile-first platforms to enabling AI-driven personalization, marketing automation, and seamless customer journeys, we deliver solutions that create measurable impact and long-term competitiveness.