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Industries

Real estate

We help real estate companies unlock value through digitalization, data, and AI. By simplifying operations, leveraging technology, and enhancing customer experiences, we enable sustainable growth in a dynamic market.

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Introduction

Digital, tech, data and AI potential in real estate

Digital transformation is reshaping how properties are bought, sold, and managed. AI, blockchain, and data analytics are driving greater efficiency and transparency across the sector. Virtual and augmented reality (VR/AR) enhance property viewings, allowing buyers and tenants to tour spaces remotely. Online platforms and digital marketplaces simplify transactions, making them faster and more accessible, while smart building technologies enable real-time monitoring, improved energy efficiency, and higher tenant satisfaction.

OMMAX partners with real estate leaders to harness these opportunities. We design and implement strategies that simplify operations, leverage emerging technologies, and enhance customer experiences, creating measurable growth and long-term competitiveness.

Challenges

Digital key challenges in the real estate sector

01

Legacy systems

46% of commercial property professionals report challenges stemming from reliance on outdated systems and manual processes, slowing digital adoption

02

Market fragmentation

The real estate industry is heavily fragmented, with diverse stakeholders and processes, making the adoption of standardized digital solutions complex

03

Financial constraints

Many real estate companies are small businesses, limiting their ability to invest in advanced technology

04

Data complexity

The integration of AI and data analytics is hindered by the variety and inconsistency of data sources, affecting accuracy and implementation

05

Digital literacy

Many real estate professionals lack the technical expertise to adopt and implement new technologies effectively

06

Scalability of solutions

Despite the growth of the PropTech market, deploying scalable and effective digital solutions across varying market segments remains a challenge.

Opportunities

Opportunities for real estate market players

01

Digital agent enablement

Digital platforms help real estate agents streamline operations, automate tasks, and enhance decisions with AI-driven tools and data insights

02

Enhanced seller services

Advanced valuation tools and transparent marketing give sellers an edge, while AI-driven advice, updates, and data insights enhance trust, decisions, and pricing accuracy

03

Buyer platforms

Buyers gain from AI-driven insights, AR virtual tours, and financing tools, ensuring transparency and simplifying decisions

04

Holistic value creation

Digital integration enhances the property lifecycle, offering customers services like renovations and tenant management, while agents benefit from marketing automation, insights, and streamlined communication

Engineers and architects working in a modern office with a building project visualized with augmented reality software, all objects in the scene are 3D.
Our Expertise

Digitalizing the real estate industry

OMMAX partners with global real estate companies to digitalize core operations and unlock value with technology, data, and AI. In a market where customer experience is paramount, we empower clients with visibility and competitive advantage through comprehensive digital marketing and omnichannel strategies tailored to the sector.

Our expertise spans strategy, tech, data and AI, operations, marketing, customer experience, and transaction advisory. From developing and implementing data-driven platforms for buyers, sellers, and agents to enabling AI-powered marketing automation and optimizing the entire customer journey from inquiry to closing, we deliver measurable results and sustainable growth.

Get in touch

Interested in working with us? Talk to our experts in real estate!

Toni Stork

Founding Partner & CEO

Christiane Jauch

Founding Partner

Dr. Anja Konhäuser

Founding Partner