Operations - Revenue Operations Header Video
Operations

Revenue operations

Accelerate growth through strategic revenue operations that connect marketing, sales, and service teams. Our lead-to-cash approach optimizes the entire customer lifecycle, from lead generation to sales funnel optimization. 

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Revenue operations

Achieve RevOps excellence

Modern organizations struggle with fragmented revenue processes that create inefficiencies and missed opportunities across marketing, sales, and service functions. OMMAX delivers end-to-end optimization, connecting all revenue-generating activities to maximize customer lifetime value. Through integrated lead-to-cash, we align all relevant operations into unified workflows. Our methodology encompasses unified lead scoring, opportunity management, quote-to-cash automation, and customer expansion operations, supported by performance analytics and technology integration.  

Our RevOps service offering

Revenue operations that maximize performance

01

Lead generation alignment 

We create unified lead scoring, routing, and handoff processes between marketing and sales teams with standardized qualification criteria. Our revenue operations approach ensures seamless lead-to-cash transitions and optimal conversion rates.

02

Opportunity management 

We implement streamlined deal progression tracking, cross-functional collaboration tools, and automated sales process workflows. Our sales funnel optimization approach accelerates deal velocity and improves win rates.

03

Quote-to-cash automation 

We integrate pricing, proposal generation, contract management, and invoicing systems to reduce cycle times and errors. Our automation solutions streamline revenue operations from initial quote through final payment collection.

04

Customer success integration 

We enable seamless handoff from sales to service teams with automated onboarding workflows and success milestone tracking. Our integrated approach ensures consistent customer experiences throughout the lifecycle.

05

Revenue forecasting 

We implement real-time revenue tracking, predictive analytics, and cross-departmental forecasting alignment for accurate planning. Our RevOps approach provides reliable insights for strategic decision-making.

06

Customer expansion ops 

We coordinate upselling, cross-selling, and renewal processes with unified customer health scoring. Our systematic approach to customer expansion maximizes lifetime value through strategic revenue operations management. 

Our impact

Our operations expertise in numbers

3,000+ digital value creation projects
90+ net promoter score
50+ countries covered
600+ international clients

RevOps turns fragmented processes into a unified growth engine. By aligning marketing, sales, and service, we help organizations maximize customer lifetime value and scale revenue predictably.

Peter Makovitzky, Partner / Digital Transformation.

Peter Makovitzky
Partner Digital Transformation

Why OMMAX 

Revenue operations mastery and execution

01

End-to-end analytics 

We provide end-to-end revenue attribution, ROI measurement, and performance optimization across the entire customer lifecycle for comprehensive revenue operations insights.

02

Process standardization 

We implement consistent methodologies, data definitions, and operational procedures across marketing, sales, and service functions for unified revenue operations excellence.

03

Technology integration 

We ensure unified data flow between CRM, marketing automation, billing systems, and customer success platforms for seamless lead-to-cash operations and optimal performance.

04

Proven methodology 

We combine strategic revenue operations expertise with hands-on implementation experience, delivering measurable improvements in sales funnel optimization and growth.

Get in touch

Accelerate growth through strategic revenue operations. Talk to our experts!

Peter Makovitzky

Partner Digital Transformation

Daniel Soujon

Partner & CTO

Christian Brugger

Partner Data & AI

Frequently asked questions

Everything you need to know about revenue operations

We address resistance through collaborative workshops, clear benefit communication, and inclusive change management strategies. Our revenue operations approach demonstrates immediate value through improved team efficiency and shared success metrics. We create cross-functional champions who drive adoption and celebrate early wins.

We recommend beginning with a comprehensive assessment of current lead-to-cash processes and technology capabilities. Our initial engagement includes stakeholder interviews, process mapping, and quick-win identification. This foundation enables strategic planning for systematic revenue operations transformation.

We design flexible automation systems that accommodate complex pricing structures, variable contract terms, and approval workflows. Our quote-to-cash solutions include configurable rules engines, approval hierarchies, and exception handling processes that maintain automation benefits while supporting business complexity.

Yes. Revenue operations frameworks are designed for scalability across regions and business units. We create standardized processes with local flexibility, unified reporting structures, and consistent technology platforms. Our approach ensures global visibility while accommodating regional requirements and compliance needs.