Expert insights and thought leadership on the top trends in tech, data, & AI

Artificial Intelligence has moved from buzzword to boardroom, and nowhere is its impact more visible than in Private Equity. Across the investment lifecycle, AI is reshaping how funds identify, evaluate, and grow portfolio companies. What once began as isolated proof-of-concept projects has now become an enterprise-scale transformation.

At the recent OMMAX event Digital CFO Office – Connecting Finance & Operations for smarter value creation, industry leaders from DHL Supply Chain, Lucanet, and OMMAX came together to explore how finance functions are evolving in the digital age. 

AI is transforming travel planning. With ChatGPT now connected to Expedia, Booking.com, and other major platforms, real-time booking through conversational AI is becoming a reality.

AI is transforming how brands are discovered, engaged with, and chosen. Our latest whitepaper reveals three strategic shifts every business must make to stay visible and competitive as AI reshapes search, content, and conversion.

The digital landscape is undergoing a seismic shift. For decades, businesses have focused their digital visibility efforts on a single north star: Google search rankings. But the rise of large language models (LLMs) like ChatGPT, Claude, Google’s own Gemini, and others is fundamentally changing how users discover information and interact with brands online. This transformation requires companies to rethink their traffic and customer acquisition strategies or risk becoming invisible in this new paradigm. 

Healthcare is entering a decisive phase. Despite vast potential for AI and digital solutions, implementation across Germany’s intricate healthcare system lags behind. OMMAX’s Future of Health Tech event revealed how innovation still struggles to bridge the gap to practical adoption.

In the rush to implement artificial intelligence solutions, many organizations overlook a fundamental truth: the success of many AI initiative depends primarily on the quality of data it consumes. This is especially true for training own AI models and classic AI algorithms. One could say that data is to AI solutions what a foundation is to a house.

The 28th of June 2025 marks a significant milestone for businesses operating in the EU. The European Accessibility Act (EAA) will come into effect, setting new standards for digital accessibility. This legislation introduces harmonized accessibility requirements for digital products and services, affecting marketing channels such as websites, marketing automation, mobile apps, or e-commerce platforms.

Failing to meet the new requirements won’t just put you at risk of non-compliance, it could also mean lost revenue, legal penalties, and damage to your brand reputation. But beyond the risks, there’s a golden opportunity: making your marketing more accessible improves customer experience, engagement, and reach. 

Discover our actionable insights on the 5 tech game-changers reshaping businesses and driving transformation in 2025.

In a business environment marked by volatility, ESG (environmental, social, and governance) is evolving beyond a compliance obligation into a strategic growth lever. As companies navigate shifting regulations and heightened investor scrutiny, ESG is becoming a differentiator – affecting financing, competitiveness, and brand value. Recent discussions at our ESG event among legal experts, digital strategists, and ESG technology providers shed light on how businesses can reframe ESG from duty to opportunity. 

AI platforms play a crucial role in digital transformation by serving as enablers that help organizations become more data-driven. These platforms provide the necessary tools and infrastructure to collect, analyze, and derive insights from companies’ diverse data sources, facilitating informed decision-making and use case implementation.

Artificial intelligence (AI) is no longer a futuristic concept but a present-day force reshaping industries, revolutionizing workflows, and redefining competitive advantage. Yet, despite its transformative potential, many organizations find themselves stuck in the gap between ambition and execution. 

Buy & Build strategies have become a dominant growth model in private equity, offering substantial value creation opportunities when executed effectively. A well-executed Buy & Build approach can lead to significant long-term growth, especially in fragmented industries with strong consolidation potential.

The AI landscape has been shaken by the rise of DeepSeek, a Chinese AI company owned by hedge fund High-Flyer. Its new open-source model R1 has already outpaced ChatGPT in downloads, triggering a strong response from U.S. competitors — and even a record stock drop for Nvidia.

Customer relationship management (CRM) systems have long been the backbone of sales, marketing, and customer service operations. The evolution of CRM has been marked by increasing levels of automation, personalization, and AI-driven insights.

Discover key strategies to enhance brand equity, drive student acquisition, and maximize deal value in the education sector.

The World Economic Forum in Davos 2025 brought together global leaders, innovators, and visionaries to discuss the trends and challenges shaping our future. Artificial intelligence (AI) took center stage this year, showcasing its transformative potential across industries — from job creation and scientific breakthroughs to cybersecurity, infrastructure requirements, and a potential need for control.

Artificial intelligence (AI) continues to redefine industries by driving innovation, boosting efficiency, and enabling personalized experiences. Yet, its adoption presents significant challenges, from aligning AI initiatives with strategic goals to navigating technical, cultural, and regulatory hurdles.

Education companies operate in a dynamic and competitive environment, where strong brand equity, efficient acquisition strategies, and innovative business models are critical success drivers. The education sector is often considered recession-proof, as the increasing willingness of students and parents to invest in education, viewed as both a status symbol and a path to high future income, continues to grow.

As organizations face evolving workforce challenges, Work Tech is emerging as a key driver of innovation in hiring, retention, and overall workforce management. An innovative sector within HR technology, Work Tech encompasses a combination of HR Tech, collaboration, and productivity tools, and is projected to exceed €900 billion in total addressable market by 2026.

The B2B sales excellence report by OMMAX and H.I.E.C examines the current sales landscape among corporates and private equity portfolio companies, offering a comprehensive analysis of key performance indicators.

In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 9 of our series delves into AI agents: by now, you are probably quite familiar with conversational AI chatbots like ChatGPT, offering you information and the production of content (text, code, pictures, etc.) based on your input.

As part of its strategic planning, SAP will not continue the development of the SAP Marketing Cloud beyond 2026. With the end of support of the SAP Marketing Cloud in December 2026, many companies are facing the challenge of switching to an alternative marketing cloud solution.

In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 8 of our series delves into the potential limitations of AI: while many view AI as an all-encompassing solution across all sectors, it's crucial to recognize its constraints and identify where its implementation can deliver the most value.

Private equity investments have increasingly targeted the technology sector, with artificial intelligence (AI) enabled businesses emerging as a prime area of focus. The rapid advancements in AI, coupled with its transformative potential across industries, have made it an attractive proposition for investors. 

In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 7 of this series delves into recommendation engines: how do they work and what does this mean for your business?

In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 6 of this series delves into cookies: what are they, why are they essential for advanced data & AI projects, and how can they bring real value to your business?

In the dynamic landscape of sales, marketing, and service, staying ahead of the competition mandates harnessing the latest technological innovations. Artificial Intelligence (AI) is revolutionizing Customer Relationship Management (CRM) and marketing automation, providing unparalleled tools that amplify efficiency and foster growth.

In today's digital age, businesses must constantly evolve to stay competitive. Culligan/Waterlogic, a leader in water dispensing solutions, exemplifies this transformation. This article and interview explore how Waterlogic, under the guidance of Castik Capital and in collaboration with digital consultancy OMMAX, revolutionized its business model and marketing strategy to achieve remarkable growth.

Assessing commercial and digital readiness and implementing key value creation initiatives prior to the exit leads to a more compelling equity story and enterprise value maximization.

In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 5 of this series delves into central data warehouses: what are they, why are they essential for advanced data & AI projects, and how can they bring real value to your business?

No company wants to be on the news for the wrong reasons – which means that information security is no longer a luxury; it is a necessity. With the escalating frequency of cyber threats causing downtime and significant financial losses due to ransomware attacks, organizations of all sizes face mounting pressure to safeguard their operations.

Over 40% of tasks in the pharma industry are eligible for some form of AI automation or augmentation, according to a study by the World Economic Forum. 

The industry has long been a front-runner in applying the latest algorithms and statistical methods, particularly in research and development (R&D). However, AI solutions can also significantly improve efficiency, achieve time savings, and reduce costs in more administrative and daily operational areas. By embracing AI across all aspects of their business, pharmaceutical companies can enhance their pioneering R&D efforts while also streamlining routine operations, positioning themselves for even greater success. 

In our Decoding Data & AI series, we provide you with key insights for successful data & AI projects in a clear and easily understandable format, empowering your business to thrive by facilitating integration into your corporate strategy. Part four of our “Decoding Data & AI” series explores the topic of open source software (OSS): what is it, and what are its advantages over paid software?

Explore the market dynamics, business models, customer bases, people and culture, and financial insights for succeeding in the IT services landscape

OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects implementing process automation with AI, data warehouse setup, or optimized resource allocation for clients of all industries from healthcare to manufacturing.

In today’s technology-driven world, digital maturity is pivotal to business success. For many companies, brand building, marketing and transactions take place partly or primarily online. However, traditional due diligence assessments often lack sufficient analysis of key digital assets and strategy, despite the direct relationship between digital performance and revenue. Digital Due Diligence satisfies the need for a rigorous and future-proof assessment process, providing investors with a more accurate estimation of value and growth potential.

Digital markets are based on other mechanisms than classic markets. Due diligence analyzes a business's present position and future potential. This research aimed to develop a conceptual framework of relevant dimensions that encompass digital due diligence.

In the dynamic landscape of today's tech-driven business environment, the efficacy of sales processes can either become lucrative cash-generating machines or pose a detrimental impact on the overall performance of a company. In this context, the alignment of effective customer relationship management (CRM) strategies with marketing, sales, and service processes becomes the imperative for sales professionals aiming to achieve significant revenue growth.

In the fast-paced realm of digital consultancy, where change is constant and innovation is key, the journey of digital transformation is often filled with challenges and complexities. Over the course of numerous projects spanning various industries, our strategy team around partner & co-founder Dr. Anja Konhäuser has gathered invaluable insights into what makes these endeavors successful.

In our Decoding Data & AI series, we provide you with key insights for successful data & AI projects in a clear and easily understandable format, empowering your business to thrive by facilitating integration into your corporate strategy. As part two of our “Decoding Data & AI” series, we are having a look at large language models (LLMs), the kind of technology underpinning all of the current groundbreaking advances in AI text generation, be it OpenAI’s ChatGPT, Google’s Gemini, or Elon Musk’s Grok. As you probably know, these programs take in some text from the user (a “prompt”) and then they deliver a response that answers your question, generate the summary that you asked for, or just has a nice little chat.

Soccer not only takes place in the stadium, but has also long since become a digital market. In fact, the global sports technology market is expected to reach 55.1 billion US dollars by 2030. It is therefore high time for soccer clubs and leagues to understand how they can engage fans digitally.

OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects implementing process automation with AI, data warehouse setup, or optimized resource allocation for clients of all industries from healthcare to manufacturing.

In this article, Johanna von Geyr shares her insights into the top five insurance trends expected to shape all lines of business in 2024.

E-commerce is a very dynamic field that is developing at a rapid pace. The emergence of AI has given the e-commerce sector another major boost. Where will the journey take us in the coming months?

The integration of AI presents businesses with unprecedented opportunities for driving sustainable growth and producing real business value.

We have identified 8 tech drivers that have the potential to help midsize enterprises create positive and sustainable business value when implemented the right way.

AI, tech, and data have profound implications for transaction advisory and value creation. As generative AI accelerates, businesses are keenly considering its transformative potential, entailing a nuanced evaluation of risks and opportunities.

With the advent of generative AI, the healthcare sector is beginning to change and take advantage of this new technology. But how exactly can AI support patients, doctors and other medical staff in the future?

The utilization of artificial intelligence (AI) is leaving an indelible mark across various business functions, with digital marketing, especially online search, experiencing a significant transformation. This transformation can be categorized into three distinct levels: AI as a search alternative, AI-backed search, and AI-generated content. Let's delve into these trends reshaping the landscape of online search.

Omnichannel aims to provide a seamless customer experience across all channels, blending physical and digital worlds. While technology has advanced this concept significantly, it appears that only a fraction of businesses are truly harnessing its full potential. Studies indicate that a mere 5-10% of companies effectively capitalize on omnichannel strategies.

Environmental, Social, and Governance (ESG) considerations have significantly evolved in the private equity landscape. Once viewed as a compliance requirement, ESG has transformed into a key driver of value creation. This shift reflects the growing awareness and demand from various stakeholders, including investors, customers, and employees, for responsible and sustainable investment practices.

The integration of Artificial Intelligence (AI) in education is reshaping how educational institutions approach staffing and resource management. AI, known for its ability to enhance operational performance, is increasingly playing a critical role in human resources within the education sector, offering solutions to some of the most pressing challenges.

The emergence of disruptive technologies such as artificial intelligence, blockchain, cloud computing, and the Internet of Things has redefined the rules of competition and reshaped customer expectations.

Digital transformation has become a defining theme in businesses worldwide. But what does it truly mean for Small and Medium-sized Enterprises (SMEs)? The journey of digital transformation is not just about integrating the latest technologies; and it’s definitely not an end in itself. It's about having a clear vision, a purposeful business strategy, and establishing the right mindset within the organization.

Fundamental market trends in the football industry have shifted consumer behavior and requirements for fan engagement, meaning clubs and leagues face many more digital growth challenges and opportunities. 

In today's investment arena, ESG (environmental, social, and governance) has increasing significance. This framework is instrumental in gauging a company's impact and performance across these pivotal sectors. While environmental endeavors, such as decarbonization, and social initiatives, like cultivating inclusive and diverse cultures, often grab the limelight, governance holds its distinct, vital space.

In the dynamic digital world, major insurance giants such as Lemonade, Next Insurance, and Zego are ramping up their offerings. Coupled with established insurers investing in novel digital solutions and industry powerhouses like Allianz building specialized units for digital innovation, insurtechs are under immense pressure to stay ahead. To carve out a significant niche in this competitive market, insurtechs need to focus on a few pivotal strategies.

As artificial intelligence (AI) advances, its potential to provide competitive advantages to businesses continues to expand. Among many other key benefits, AI holds the potential to enhance efficiency, reduce costs, personalize experiences, and gain a competitive edge, making it an appealing investment for companies aiming to stay ahead in today's rapidly evolving digital environment.

Artificial intelligence (AI) has become widely recognized as an efficiency and productivity booster across various industries, and luxury fashion is no exception. With the rise of e-commerce and omnichannel shopping behaviors, the need for organizations to establish a strong digital strategy has become paramount.

In our increasingly connected world, cybersecurity has become essential for organizations facing the growing risks of cyber threats and data breaches. While robust cybersecurity programs, policies, and technologies are critical, they are not enough on their own. Strong organizational leadership and a security-minded culture are vital to sustaining an effective cybersecurity program.

Luxury brands need to prioritize e-commerce as a key element of their business strategy. Unfortunately, many luxury brands are falling behind in digitalization strategies. By establishing brand standards and creating digital touchpoints across all channels, luxury brands can integrate data and processes, gather feedback, and build a 360-degree view of their customers. An omnichannel digital strategy is crucial for personalization and delivering a positive customer experience.

While conventional e-commerce principles rarely align with the unique positioning of luxury brands, digital transformation is no longer optional. To stay competitive, luxury companies must adapt their online strategies to meet changing consumer expectations while preserving brand identity and prestige.

Digital business models are not only becoming overwhelmingly important for consumers, but to the same extent valuable for investors. Established consulting firms are facing challenges when it comes to questions around all things “digital,” and experts are needed. In this respect, due diligence projects are also undergoing a digital transformation. But what exactly does a digital due diligence entail?