Industries

Consumer goods & services

From personalized experiences to AI-driven insights, we help consumer goods and services companies build lasting loyalty, enhance market visibility, and drive sustainable revenue growth across the entire digital journey.

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Consumer goods & services

Digital transformation reshaping consumer goods and services

The consumer landscape is evolving rapidly. E-commerce is forecast to grow at an annual rate of over 6% through 2029, reaching nearly US$5 trillion by 2030. Millennials and Gen Z will hold increasingly significant spending power, prioritizing experiences and demanding services that foster emotional connection and loyalty. Yet many consumer companies remain in the early stages of digitalization, with established brands still uncertain about managing evolving consumer interfaces. Success now requires enhanced online experiences, AI integration, and customer-centric approaches. Companies must rethink go-to-market strategies and blend digital offerings with traditional products or risk losing share to more agile competitors.

OMMAX partners with consumer goods and services companies to accelerate transformation across technology, digital, data, and AI. From demand forecasting and positioning strategies to streamlined operations and end-to-end transformation, we help clients adapt to industry trends and deliver sustainable growth across the value chain.

Our services

Industry Challenges

Navigating critical barriers in consumer goods and services transformation

Rapidly evolving customer expectations and journey complexity

Customer expectations shift rapidly in the digital age, with numerous online options prompting customer-centricity across touchpoints. Companies must leverage digital tools, AI, and data analytics to deliver hyper-personalized experiences and streamline operations.

Data silos and consumer insight gaps

Lack of data centralization makes IT solutions inaccessible across organizations. Companies struggle to identify opportunities due to limited consumer relationships and fragmented data access. Breaking down silos is essential for strategic growth.

Strategic digital transformation and technology adoption

Implementing digital solutions while maintaining operational continuity presents challenges. Companies must balance innovation with stability, approach transformation strategically across analytics and cloud, and ensure seamless integration.

Marketing complexity and channel strategy misalignment

The shift from push to pull marketing increases complexity, while companies view digital as a tech issue. Strategic channel implementation must go beyond IT-led initiatives to create cohesive, customer-focused approaches across touchpoints.

Declining brand loyalty amid economic pressures

Traditional loyalty diminishes as customers have more choices, while economic volatility demands efficiency. Companies must build genuine trust through transparent communication, innovative programs, and cost-effective high-satisfaction operations.

Scaling challenges and sustainability expectations

Successful expansion requires scalable digital ecosystems while meeting environmental expectations. Companies need robust infrastructure for growth, sustainable practices integration, and responsible innovation to manage expansion effectively.

Opportunities

10 success drivers for consumer goods companies

Building strong brand equity

Strong brand equity lowers acquisition costs, strengthens loyalty, and improves market positioning. It comes from consistent experiences, strategic marketing, and the smart use of customer insights and data analytics.

Omnichannel strategy

A robust omnichannel strategy is crucial for growth in the next 5-10 years, as consumers seek to combine the sensory store experience with the convenience of online shopping.

Transforming stores into experience centers

Integrating online and offline data is key to understanding customer behavior across channels, helping companies identify high-value customers and maximize CLV with more engaging experiences and personalized offers.

Global expansion at scale

Transform global expansion into competitive advantage with proven frameworks that accelerate market entry. Our strategic playbooks combine market intelligence, omnichannel integration, and localization to ensure consistent brand experiences while adapting to regional preferences and delivering measurable ROI.

Analytics and holistic reporting suites

Treating data as an asset is crucial. Real-time dashboards for monitoring KPIs help companies make informed decisions, steer operations with data, and boost business efficiency.

Marketing efficiency and customer acquisition costs

Understanding customer acquisition costs and marketing efficiency over time is key. Strong brand equity and managed marketing efficiency across diverse channels are essential to handle rising costs and ensure long-term sustainability.

Strong customer economics (CLV/CAC ratio)

Focusing on customer lifetime value (CLV) over customer acquisition costs (CAC) is crucial. A strong CRM system is needed to boost retention, cross- and up-sell opportunities, improving CLV to CAC ratios and increasing profitability.

Future-proof tech platform

Businesses must ensure their technology supports growth. Conducting "reverse" due diligence helps identify and resolve technical issues, ensuring platform scalability and efficiency.

AI use cases and impact

AI is transforming consumer goods and services by cutting costs, boosting efficiency, and enabling smarter decisions. OMMAX supports companies in identifying high-impact use cases and turning them into measurable results.

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Management and (digital) capabilities

Having the right management team is crucial for success in today’s evolving business landscape. Traditional businesses transitioning to digital must hire experienced digital leaders to drive growth and ensure the necessary expertise.

Case study

Driving measurable growth for ghd

+40%

increase in ecommerce revenue 21 - 24

+150%

increase in website traffic 21 -24

+300%

increase in organic visibility 21 - 24

As an innovative and premium brand for hairstyling products, ghd seeks to provide its customers with an at-home hair salon experience with high-quality hairstyling tools, particularly blow dryers and styling irons. Since its founding in 2001, ghd has followed the clear purpose of empowering all women so they can fulfil their every ambition.

To further drive the brand's digital success, OMMAX successfully supports ghd in scaling its digital marketing and sales performance with an omnichannel digital strategy and execution, covering paid social media, as well as paid and organic search marketing activities.

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We are pleased to have OMMAX as a very strong partner to optimise our e-commerce performance and further accelerate our growth.

Jens Ciliax Managing Director, ghd, a Wella company

Accelerating growth for leading consumer brands

TOOLPORT

How future-ready operations transformed supply chain performance

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Westwing

How we harnessed AI for content creation and optimization

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KLAFS

How we drove digital transformation across the wellness value chain

All case studies

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Our expertise

How our expertise drives consumer goods & services success

Crafting personalized journeys that build loyalty

We design personalized digital strategies that enhance every customer touchpoint, from online engagement to in-store experiences. Our solutions deliver exceptional value across all channels, driving long-term customer loyalty and meaningful brand connections that translate into sustained business growth.

Transforming data into actionable business intelligence

We unlock your data's full potential through advanced analytics platforms that provide actionable insights. Our approach improves customer engagement, streamlines operations, identifies growth opportunities, and enables informed decision-making that drives measurable business outcomes.

Seamlessly connecting online and offline experiences

Our omnichannel strategies integrate all customer touchpoints to ensure consistent brand experiences across platforms. We help businesses stay competitive in an increasingly connected world by creating unified customer journeys that enhance satisfaction and drive conversion rates.

Streamlining processes for maximum performance

We optimize workflows, reduce operational costs, and improve service delivery through tailored strategies. Our approach helps consumer service providers streamline processes, maximize efficiency, enhance scalability, and maintain high service standards while reducing resource waste.

Driving growth through targeted customer acquisition

We create targeted digital marketing campaigns that drive customer acquisition and retention with measurable ROI. Our performance-driven approach ensures campaigns are tailored to your audience and business goals, delivering sustainable growth and improved customer lifetime value.

Strengthening market presence across all channels

We enhance your market presence through consistent branding across all customer touchpoints. Our approach strengthens brand identity, improves customer perceptions, enables effective market expansion, and positions your business as a leader in the competitive landscape.