Experience design
With OMMAX, every touchpoint is designed for impact. By combining strategic research, user experience design, and continuous optimization, we create and optimize customer journeys to minimize friction, maximize conversion, and build lasting customer relationships.
Designing journeys that convert
We help brands create experiences that matter — whether clarifying target groups, shaping a brand story, optimizing conversion, or designing complete customer journeys. Drawing on research, strategy, user experience (UX) and user interface (UI) design, and conversion rate optimization (CRO), we deliver solutions that reduce friction, increase conversion, and drive measurable growth. Guided by data-driven insights, our work can address specific challenges or combine multiple services into a seamless approach. With OMMAX, experience design unites strategic analysis with creative delivery to meet customer needs and accelerate business performance.
Experience design services tailored to your needs
Designing exceptional experiences that connect brands and customers
- Full digital transformation journey
- Digitalization of the complete patient experience
- Go-live of a digital recruiting engine
- Rollout of vendors across first pilot locations
It's been truly gratifying to support Zentiva in planning and executing a digital go-to-market strategy. Witnessing the dedication and successful execution of the digital agenda by the Zentiva team was very impressive.
OMMAX's strategy expertise and extremely dedicated team made a strong impression on us during the collaboration. Thanks to their holistic perspective, they have supported us enormously in developing a holistic digitization strategy.
Expert guidance from strategy to execution
User Experience is the decisive factor for business success today. At OMMAX, we don’t just make things look good — we make them work. By aligning strategy, research, and creative execution, we craft customer journeys that reduce friction, boost conversion, and unlock sustainable growth.
Cezary Kasprzyk
Vice President Experience Design
Design experiences that drive growth. Talk to our experts!
Christiane Jauch
Founding Partner
Cezary Kasprzyk
Vice President Experience Design
Carina Oswald
Director Experience Design
Everything you need to know about experience design
Timelines vary by scope and complexity. Focused services such as UX audits can be completed in 2–3 weeks, while full-scale redesigns and comprehensive transformations may take 6+ months. We follow phased approaches that deliver quick wins early on, while building toward long-term improvements that strengthen customer experience and business impact.
Effective experience design reduces friction, improves usability, and builds consistent brand interactions across channels. The result is higher conversion rates and stronger customer retention – both of which directly translate into higher revenue and improved profitability. In other words, better design is not just aesthetic; it’s a driver of business growth.
Success is measured with clearly defined KPIs such as conversion rates, engagement levels, and retention. We apply analytics, A/B testing, and benchmarking to track results continuously. This ensures improvements are evidence-based and deliver sustained ROI for your business.
Unlike traditional design agencies, OMMAX combines strategy, analytics, and creative execution in one team. Our strategists, researchers, and designers work side by side, ensuring every solution is insight-driven, practical, and aligned with measurable business goals. This integrated approach turns design into a growth driver.
Our experience design offering spans customer journey audits, target group research, brand strategy, UX and UI design, and continuous conversion rate optimization. You can engage us for select services or a complete transformation, ensuring each touchpoint is designed to drive growth and lasting customer relationships.
