Industries

Automotive

We help automotive companies adapt to shifting markets and rising consumer expectations. Through data-driven strategy, digital marketing, tech implementation, and AI, we enhance customer experiences, streamline operations, and boost competitiveness.

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A well-dressed individual holding keys while unlocking a car, with a glass building in the background, representing professional lifestyle and transportation in a city.

Introduction

The rapid pace of digital change

The automotive industry is being reshaped by new technologies, regulatory requirements, and shifting customer expectations, impacting product development, production, distribution, and everyday use. Blockchain-enabled supply chains, digital sales channels, voice assistants, multimodal mobility, and on-demand vehicle functions are redefining how value is created. At the same time, 5G-powered autonomous driving will transform cars into connected spaces for work and entertainment.

The challenge lies in embedding digital transformation into core infrastructure and business models. The opportunity is to build stronger, more direct relationships with consumers through digital ecosystems. OMMAX helps automotive leaders capture this potential by developing data-driven strategies, customer-centric platforms, and scalable digital solutions that turn disruption into sustainable advantage.

Our services

Challenges

Fast-changing needs and expectations are creating new challenges

Digital disruption threat

Research shows digital channels are now the main information source for customers, posing a potential threat from online retailers and putting pressure on the traditional dealership structure.

Sales process transformation

Sales processes need to be updated and improved through digital transformations to fulfill customer demands.

Tech adoption imperative

OEMs and their partners must adopt new technologies like AI, VR, and Blockchain, or risk losing innovation and competitiveness.

Digital transformation strategy

OEMs must differentiate from competitors by increasing investments in connected, autonomous, sharing, and electric strategies as part of the digital transformation process.

Anticipating regulatory shifts

With rising regulations on environmental and safety standards, OEMs and their partners must anticipate these changes and the resulting consumer trends.

Opportunities

Digitally-enabled trends and opportunities in the automotive industry

Omni-channel strategy

The retail model is outdated and needs a stronger online presence. Many buyers use multiple touchpoints when researching cars, making an omnichannel approach essential. While many rely on digital tools, most still plan to purchase through dealers.

Consumer behavior

As consumer preferences shift, car manufacturers must adapt. EV demand rises due to environmental concerns, with consumers seeking personalized experiences, advanced features, and digital integration, driving transformation in the industry.

Personal interactions for dealerships

With digitalization rising, the vast majority of vehicle buyers begin their journey online. Aftersales services and personalized relationships can further enhance the experience, boosting customer engagement and long-term loyalty.

Shared vehicles & autonomous driving

Advancements in autonomous driving are creating new user groups, driving demand for shared and on-demand vehicles. As private ownership declines, manufacturers must explore opportunities in autonomous and shared mobility solutions.

Our expertise

We are your perfect partner in the automotive industry

We partner with automotive companies to drive end-to-end digital transformation across strategy, operations, technology, and customer experience. By identifying digital targets, performance opportunities, and technology gaps, we help clients optimize processes, boost efficiency, and unlock new revenue streams.

Our approach leverages AI, data, and advanced analytics to strengthen key business functions: shaping digital strategy and operational excellence for scalable transformation; enabling connected customer experiences and digital marketing; integrating modern, AI-powered technology platforms; and generating actionable insights for production, supply chain, and sales optimization.

MG Case study

Client Results

Our success stories in the automotive sector

+567%

cars sold (Y1-Y4)

-61%

cost per order (Y1-Y4)

OMMAX supported MG Motor's brand relaunch in Germany with a holistic go-to-market strategy, an above-average increase in lead generation, UX-optimized designs and the implementation of a new digital infrastructure.

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