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Strategy

Digital strategy and digital transformation

Future-proof your enterprise with comprehensive digital strategies that deliver measurable outcomes. Our proven digital strategy & transformation approach helps industry leaders achieve sustainable competitive advantage.

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Mature businesswoman looking to a hologram at office.
Digital strategy & transformation  

Building competitive advantage in the age of digital & AI 

In a fast-changing business environment where technology is reshaping entire industries, digital transformation is no longer optional. It’s the strategic rewiring of how your organization operates to continuously improve customer experience, accelerate growth, and reduce costs. 

Our approach focuses on tangible business value, not technology for technology’s sake. By combining deep industry expertise, proven transformation frameworks, and cutting-edge AI capabilities, we help our clients become truly digital. 

Our offering  

We partner with CEOs, C-suites, and business leaders to deliver sustainable, scalable transformation

01

Digital strategy development

We work with you to define a clear, outcome-focused strategy that prioritizes the domains (customer journeys, processes, or business functions) with the highest potential value. We translate ambition into a practical, measurable transformation roadmap.

02

AI and data-driven transformation

We embed AI and advanced analytics into your operating model to unlock efficiency, accelerate decision-making, and open new revenue streams. From generative AI pilots to enterprise-wide AI adoption, we ensure every initiative is tied to measurable business outcomes.

03

Digital talent and capability building

Sustainable transformation requires in-house expertise. We help you attract, retain, and develop top-tier digital talent, building high-performing, cross-functional teams that work hand-in-hand with your business units.

04

Scalable operating models

We design and implement operating models that can scale digital initiatives across your entire organization, whether that’s through a digital factory, product and platform model, or enterprise-wide agility framework.

05

Distributed technology enablement

We create the technology foundations your teams need to innovate independently. This includes API-led architectures, cloud migrations, developer tooling, and infrastructure automation to accelerate innovation cycles.

06

Data accessibility and governance

We design modern data architectures that make accurate, real-time data available across your organization, with strong governance to ensure security, compliance, and trust.

07

Change management and adoption

Technology alone doesn’t deliver results. We build adoption and change management into every project from day one, ensuring your people, processes, and culture evolve alongside your technology. 

Our impact

Our digital expertise in numbers

3,000+ digital value creation projects
90+ net promoter score
50+ countries covered
600+ international clients
Our success stories

Driving digital, tech, and AI growth for industry leaders

+69%

contracts signed (Y1-Y7)

+119%

total contract value (Y1-Y7)

+$133m

new-customer contract revenue generated (Y1-Y7)

Since 2014, OMMAX has supported Waterlogic in 18+ countries with a holistic digital strategy, including the development of a durable and leading digital infrastructure and marketing ecosystem that successfully integrates MarTech tools and processes, e-commerce functionalities, and a comprehensive data stack.

Mark Taylor

OMMAX has transformed Waterlogic/Culligan into a high-performing B2B digital marketing and sales organization. Its unique strategy has helped Waterlogic to gain new ground in market visibility and profitable business growth.

Mark Taylor CCO, BES Group
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+40%

increase in ecommerce revenue 21 - 24

+150%

increase in website traffic 21 -24

+300%

increase in organic visibility 21 - 24

As an innovative and premium brand for hairstyling products, ghd seeks to provide its customers with an at-home hair salon experience with high-quality hairstyling tools, particularly blow dryers and styling irons. Since its founding in 2001, ghd has followed the clear purpose of empowering all women so they can fulfil their every ambition.

To further drive the brand's digital success, OMMAX successfully supports ghd in scaling its digital marketing and sales performance with an omnichannel digital strategy and execution, covering paid social media, as well as paid and organic search marketing activities.

We aim to scale our business in a way to not only fulfill but exceed our customers’ expectations. Working with OMMAX, we are more than confident to sustainably scale our digital multi-channel strategy.

Jens Ciliax Managing Director, ghd, a Wella company
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+170k

points of contact with potential patients (impressions)

 

+30%

appointments for pre-stationary diagnostics

-19%

 cost per appointment

+11%

 lead generation

Sana Kliniken is Germany’s largest independent clinic-/ healthcare provider. With more than 120 medical facilities (clinics, MVZs, and medical supply stores) and over 34,600 employees, the company generated sales of 3.0 billion euros in 2021.

OMMAX supported the digital acquisition of patients to open a new pain clinic in Munich with an innovative treatment concept.

OMMAX supported us in the digital market entry in the course of the new opening of our clinic for conservative orthopedics, manual medicine and pain medicine. By digitizing our patient acquisition, we have gained a relevant referral channel that is in no way inferior to the classic referral in terms of appointments and hospitalization.

Philipp Schlerkmann Managing Director Sana Klinikum Offenbach GmbH
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Why OMMAX

Proven digital leadership you can trust

01

Over 3,000 projects delivered

Our extensive experience spans all digital disciplines. We've guided enterprises across industries through successful transformations, consistently delivering measurable results and sustainable value.

02

End-to-end expertise

From boardroom strategy to hands-on implementation, our multidisciplinary teams bring together business insight and technical depth, ensuring transformation is not only well-designed but fully delivered.

03

Cross-industry success

We understand that every sector faces unique digital challenges. Our tailored approaches address specific industry requirements while leveraging cross-sector innovations.

04

Leading tech partners

Strategic partnerships with industry-leading technology providers give us access to cutting-edge solutions and preferential support for faster, more effective implementations. 

Digital transformation isn’t about adopting the latest technology — it’s about building the capabilities, culture, and mindset to reinvent your business continuously. At OMMAX, we ensure every transformation creates measurable value, scales across the organization, and prepares you to lead in the digital and AI-powered economy.

Christiane Jauch, Founding Partner.

Christiane Jauch
Founding Partner

Get in touch

Interested in working with us? Get in touch with our experts!

Christiane Jauch

Founding Partner

Dr. Stefan Sambol

Founding Partner

Dr. Anja Konhäuser

Founding Partner

Frequently asked questions

Everything you need to know about digital strategy & transformation

Our clients consistently achieve significant operational efficiency improvements and cost reductions within the first year, with sustained value creation continuing long-term. Specific results vary by scope and industry. 

We define clear KPIs from the start, focusing on value creation, team performance, and change-readiness. We regularly measure progress, adapt the roadmap, and make sure every initiative ties back to your business goals. 

As an ISO 27001 certified organization, we implement enterprise-grade security frameworks from project inception, ensuring compliance with GDPR, SOC2, and industry-specific regulations. All solutions include built-in governance and comprehensive audit capabilities. 

Absolutely. We provide ongoing support through performance monitoring, continuous optimization, strategic guidance, and capability development, ensuring your digital solutions evolve with your business. 

Change management is central to our approach. We provide comprehensive training, establish digital literacy programs, and ensure smooth transitions with proven methodologies that minimize disruption. 

Yes. Our solutions maximize existing technology value while providing strategic upgrade pathways. We conduct thorough assessments to optimize current investments and plan future enhancements. 

AI can unlock new insights, automate complex processes, and create innovative products and services. At OMMAX, we integrate AI solutions that are directly linked to business value, avoiding “tech for tech’s sake.”