Marketing & Sales

Go-to-market strategy

Accelerate revenue growth through strategic digital go-to-market strategy. Our consulting helps C-level leaders optimize product launch strategy, streamline GTM framework development, and achieve measurable market penetration.

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Go-to-market strategy

Strategic market entry that drives results

Successful product launches require more than traditional approaches. Digital go-to-market strategy demands comprehensive planning that integrates AI-powered insights, data-driven targeting, and seamless execution. Our go-to-market consulting transforms market entry through strategic product launch strategy and full-scale digital go-to-market rollout. We help leaders develop robust GTM framework development that aligns with objectives, leverages technology, and accelerates time-to-market. Our approach ensures execution delivers measurable revenue impact and competitive advantage.

Our Offering

Go-to-market services that accelerate growth

GTM strategy development

We create comprehensive digital go-to-market strategy frameworks tailored to your business objectives. This includes market analysis, competitive positioning, and AI-driven insights to accelerate market entry and revenue growth.

Product launch strategy

We design strategic product launch strategies that maximize market impact from day one. Our approach includes launch sequences and channel strategies that ensure successful go-to-market execution.

Market entry planning

We develop systematic market entry strategies for new geographies and customer segments. Our go-to-market consulting includes market assessment, entry mode selection, and rollout planning.

Customer targeting

We implement AI-powered customer segmentation and targeting strategies that drive conversion. Our team identifies high-value customer segments, develops persona-based messaging, and creates targeted acquisition strategies.

Channel strategy

We design multi-channel distribution strategies that maximize market reach and revenue potential. Our approach integrates direct sales, partner channels, and digital platforms to create comprehensive go-to-market execution.

Digital marketing strategy

We create data-driven digital marketing strategies that generate qualified leads and accelerate sales cycles. Our team designs integrated campaigns, content strategies, and marketing automation that support your objectives.

Sales enablement

We optimize sales processes that convert prospects into customers. Our consultants develop sales methodologies and tools that align with your product launch strategy requirements.

Performance optimization

We implement continuous measurement and optimization of go-to-market execution performance. Our approach includes tracking systems, key metrics analysis, and ongoing optimization recommendations to maximize ROI.

Our impact

Creating lasting value through integrated expertise and proven service excellence

3,000+ digital value creation projects

90+ net promoter score

50+ countries covered

600+ international clients

Our Success Stories

Accelerating digital go-to-market success in the healthcare industry

Female scientist in safety glasses, sterile hat and gloves placing glass slide with specimen under microscope and performing medical test in laboratory.

Zentiva is a dominant player in the German and international pharmaceutical markets, developing, manufacturing, and providing high-quality and affordable medicines to more than 100 million people in Europe.

In 2022, Zentiva acquired the heritage brand Finalgon from Sanofi, to further strengthen their OTC portfolio in the category “pain”. To successfully develop and execute a digital go-to-market strategy, OMMAX partnered with Zentiva and fully digitalized marketing and sales activities.

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+88%

uplift of organic visibility

+10k

conversions in the first months after the new OTC launch

+13%

conversion rate to digital PoS such as online pharmacies or Amazon

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Group, doctors on tablet and nurse walking in hospital, clinic and healthcare lobby. Team, medical professional talking and technology, wellness or smile in discussion, communication or consultation.

Sana Kliniken is Germany’s largest independent clinic-/ healthcare provider. With more than 120 medical facilities (clinics, MVZs, and medical supply stores) and over 34,600 employees, the company generated sales of 3.0 billion euros in 2021.

OMMAX supported the digital acquisition of patients to open a new pain clinic in Munich with an innovative treatment concept.

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+170k

points of contact with potential patients (impressions)

+30%

appointments for pre-stationary diagnostics

-19%

cost per appointment

+11%

lead generation

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It's been truly gratifying to support Zentiva in planning and executing a digital go-to-market strategy. Witnessing the dedication and successful execution of the digital agenda by the Zentiva team was very impressive.

Dr. Anja Konhäuser
Founding Partner

Why OMMAX

Your go-to-market transformation partner

End-to-end expertise

We cover the complete go-to-market journey from strategy development to full execution. Our comprehensive approach ensures seamless integration across all market entry phases.

AI-powered insights

We leverage artificial intelligence and advanced analytics to identify market opportunities, optimize targeting, and accelerate decision-making.

Proven track record

Our successful go-to-market implementations across industries demonstrate measurable results. We bring tech, data, and AI knowledge and tested methodologies to every engagement.

Senior-level commitment

Partner-level attention ensures strategic alignment with executive priorities. Our senior consultants provide hands-on guidance throughout the entire go-to-market process.

Get in touch

Ready to accelerate your go-to-market success? Connect with our GTM strategy experts!

Dr. Anja Konhäuser

Founding Partner

Lisa Marsfeld

Partner Digital Strategy

Christiane Jauch

Founding Partner

Tatiana Griebel

Partner Digital Strategy

Frequently asked questions

Everything you need to know about go-to-market strategy & execution

Our methodology includes three consecutive phases: digital go-to-market strategy (market dynamics, customer segments, customer journey analysis), digital execution (platform development, campaign setup, marketing automation implementation), and digital scaling (conversion optimization, new channels, global expansion).

We deliver a comprehensive digital maturity assessment, complete go-to-market strategy, measure list including quick wins, target operating model, detailed implementation roadmap, and business case with budget projections. These deliverables provide clear direction for successful market entry and growth.

We conduct comprehensive market research combining offline and online dynamics analysis, competitive environment assessment, and key driver identification. Our approach includes customer data analysis, product positioning research, and stakeholder interviews to develop pioneering market entry strategies.

We begin every engagement with comprehensive assessment of your current operations, systems, and processes. Our GTM framework development aligns with existing infrastructure while optimizing efficiency. We ensure seamless integration that enhances rather than disrupts your established workflows.

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