Customer Experience

Customer segmentation & personalization

Transform customer insights into tailored experiences that fuel acquisition, engagement, and revenue growth. Using data and AI, we build precise customer segments, personalize messaging, and automate journeys that turn prospects into loyal customers.

Talk to our experts

Trusted by

Customer segmentation & personalization

Turning customer data into business growth

OMMAX helps organizations unlock the full potential of their customer data with AI-powered segmentation and personalization. We unify fragmented data environments, integrate advanced analytics and LLM insights, and automate journeys across the customer lifecycle. By orchestrating interactions consistently across channels – web, email, CRM, and beyond – we ensure every touchpoint is relevant and timely. The result is measurable growth in acquisition, conversion, and customer lifetime value.

Our Offering

Smarter segmentation and personalization

01

Customer segmentation with AI

We replace static customer models with dynamic, AI-driven segmentation. Leveraging behavioral, transactional, and demographic data, we create evolving audience clusters that support more precise, profitable, and adaptive targeting.

02

Personalization at scale

We translate insights into tailored messaging and interactions across web, email, ads, and CRM. Our personalization frameworks ensure every touchpoint is relevant, consistent, and timely – driving engagement, higher conversion rates, and customer loyalty.

03

Lead nurturing

Guide prospects from awareness to purchase with marketing automation that enhances engagement and drives conversions. By delivering timely, personalized content, we strengthen relationships and accelerate sales cycles.

04

Cross- & up-selling programs

We maximize customer lifetime value with targeted cross- and up-selling. Based on data and AI-driven recommendations, we deliver personalized offers that increase repeat purchases, raise revenue per customer, and strengthen long-term loyalty.

05

Predictive lead scoring

We apply AI-driven models to score leads by conversion potential, helping you prioritize resources on the most valuable opportunities. This predictive approach enhances targeting, accelerates sales cycles, and increases ROI from acquisition efforts.

Our global impact

Creating lasting customer value through strategic excellence and measurable results

3,000+ digital value creation projects

90+ net promoter score

50+ countries covered

600+ international clients

Our Success stories

From data to differentiation: Enabling personalized experiences at scale

Big truck driving on a countryside road and transforming into a digitalized version of futuristic autonomous truck.

Alpega Group is a leading global logistics software company that offers end-to-end solutions that cover all transport needs, including transport management services (TMS) and freight exchanges. The company software solution allows for the automation of customer’s logistic flows worldwide and is operated in more than 80 different markets around the world.

Read the full case study

+38%

branded search volume CAGR 20-22

+102%

lead quality increase YoY Q1 22-23

+78%

pipeline generation YoY Q1 22-23

Read the full case study

Elias Apel and his colleague walking trough the Lucanet office.

LucaNet, the market leader in Corporate Performance Management tools, offers certified software for the preparation of financial statements, financial planning, reporting, and data management.

OMMAX supported LucaNet with digital strategy by implementing HubSpot Marketing Hub Enterprise, including a connection to Salesforce Sales Cloud. The transformation of the existing multi-account setup into a single HubSpot business unit enabled all country teams to work together in one single environment, resulting in less complexity and increased marketing and sales efficiency.

Read the full case study

360

smart segments delivering content

+50

lead scoring rules for sales team

+1M

contacts transferred to one HubSpot instance

Read the full case study

1 / 2

Why OMMAX

Why leading brands choose us

01

End-to-end expertise

From segmentation models to journey automation, we cover the full value chain. You can work with us on targeted projects or a holistic transformation that scales personalization across your business.

02

In-house specialists

Our strategists, data scientists, marketing automation and AI experts collaborate seamlessly. This mix of expertise ensures every solution is evidence-based, scalable, and practical to implement.

03

Seamless integration

We integrate personalization into your existing CRM, CDP, and marketing automation platforms, working with leading technology partners. This ensures a connected ecosystem where data flows seamlessly and personalization scales effectively.

04

Measurable business outcomes

We tie every initiative to KPIs such as acquisition, conversion, and retention. By focusing on impact, we deliver personalization that drives sustainable revenue growth and customer lifetime value.

”

At OMMAX, we believe that customer experience is a decisive factor for business success. Through a data-driven, omnichannel approach, we craft seamless journeys that not only boost conversion and retention but also turn outstanding digital experiences into enduring customer relationships.

Sven Vörtmann
Partner Tech

Get in touch

Ready to revolutionize your customer segmentation and personalization? Talk to our experts!

Peter Makovitzky

Partner Digital Transformation

Christian Brugger

Partner Data & AI

Fabian Geißler

Vice President Tech System Integration & AI

Frequently asked questions

Everything you need to know about customer segmentation & personalization

Unlike static models, we use data and AI to create dynamic, evolving customer segments. Combined with journey automation and targeted campaigns, this ensures personalization is always relevant, measurable, and aligned with business goals.

No. We integrate into your existing stack, working with leading platforms such as Salesforce, HubSpot, and Adobe. Our role is to unify data, automate journeys, and optimize personalization within your current systems to maximize adoption and scalability.

AI enhances accuracy and scalability by analyzing behavioral, transactional, and demographic data. Combined with connected CDP and CRM inputs, it builds adaptive segments, predicts intent, and powers tailored offers – moving beyond static personas to dynamic personalization.

Success is tied to business outcomes. We track KPIs such as conversion rates, engagement, repeat purchases, and revenue per customer. With continuous testing and optimization, we ensure improvements are evidence-based and deliver sustainable ROI.

Yes. We combine consulting expertise with hands-on execution. From segmentation frameworks and personalization strategies to campaign orchestration, our team of strategists, data & AI scientists, and automation experts delivers end-to-end impact.

Related services