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Marketing & Sales

Sales performance & efficiency programs

Supercharge your sales performance with AI-driven sales efficiency. Our comprehensive end-to-end commercial engine program integrates marketing and sales data as well as AI-driven attribution modelling to maximize conversion rates, optimize margin and accelerate revenue growth.

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Sales efficiency program

Transform sales performance through automation

Modern organizations need streamlined operations to compete effectively. Our sales efficiency program supercharges your sales and marketing activities with AI-driven attribution and full data integration. We integrate CRM, marketing, and sales data to create unified insights that drive superior sales performance. Through comprehensive sales and marketing automation, we eliminate manual processes and optimize conversion rates. This includes advanced attribution modeling and real-time performance dashboards with actionable insights for sustainable competitive advantage.

Our Offering

Sales efficiency services that accelerate growth

Sales process automation

We implement comprehensive sales automation solutions that streamline your entire sales process. Our systems eliminate manual tasks, accelerate lead processing, and enhance sales performance through intelligent workflow optimization.

AI-driven attribution

We implement AI-driven attribution modeling to understand conversion drivers across all touchpoints. Our advanced analytics reveal which activities drive sales performance, enabling data-driven optimization decisions.

Data integration and optimization

We integrate CRM, marketing, and sales data into unified platforms for complete visibility. Our solutions break down data silos, creating comprehensive customer insights that drive superior sales efficiency and performance.

Performance monitoring and forecasting

We create real-time performance dashboards with actionable insights for immediate decision-making. Our analytics solutions provide complete visibility into sales performance, conversion rates, and automation effectiveness.

Conversion & margin optimization

We optimize conversion rates throughout your sales funnel using AI in sales efficiency techniques. Our systematic approach identifies bottlenecks, enhances customer touchpoints, and maximizes revenue potential.

Our impact

Creating lasting value through integrated expertise and proven service excellence

3,000+ digital value creation projects

90+ net promoter score

50+ countries covered

600+ international clients

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OMMAX has successfully implemented our HubSpot Marketing & Sales Hub and mapped out an excellent inbound marketing strategy. The highly experienced OMMAX team evaluated how our system would develop in the future to make sure we wouldn't run into any restrictions as we expanded our usage of HubSpot. Having them collaborate closely with our marketing and sales simultaneously was fantastic for creating a connected ecosystem between the two hubs and teams.

Jörg Pfister
Head of e-Commerce at Tyrolit

Why OMMAX

Excellence in sales efficiency

Data-driven decisions

Why it matters: High-performing sales teams use accurate, real-time data to prioritize leads, forecast revenue, and measure conversion effectiveness.
Impact: Data augmented with AI eliminates guesswork, allowing sales reps to focus on opportunities with the greatest potential for success and results, in some cases by over 20%.
Result: Optimized sales cycles, higher pipeline velocity with higher win rates because reps engage the right buyers at the right time.

Process discipline

Why it matters: A clear, repeatable sales process ensures consistency across reps, improves onboarding, and reduces inefficiencies.
Impact: Aligns team actions with buyer behavior across the pipeline and funnel, ensuring no stage is neglected.
Result: Predictable outcomes and smoother handoffs between marketing, SDRs, and account executives.

Value efficiency at every step

Why it matters: Efficiency is not just speed, but customer relevance — winning comes from delivering clear value to customers during every interaction.
Impact: Demonstrating customer specific value builds trust, reduces objections, and sometimes even increases deal size.
Result: Higher close ratios and stronger customer relationships that extend beyond the first sale and leads to repetitive engagements.

Scalable pipeline reliability and measurable outcomes

Why it matters: A well-managed pipeline (balanced top, middle, and bottom of funnel) prevents bottlenecks, wasted effort and supports you in scaling of your business.
Impact: Leaders can quickly spot risks, allocate resources, and coach reps effectively.
Result: Improved win rates, accurate forecasts, and tangible revenue growth.

Get in touch

Ready to bring sales performance and efficiency to the next level? Connect with our experts!

Dr. Anja Konhäuser

Founding Partner

Peter Makovitzky

Partner Digital Transformation

Dr. Felix Marcinowski

Vice President Digital Marketing & AI

Frequently asked questions

Everything you need to know about sales performance & efficiency programs

Our sales efficiency program seamlessly integrates CRM, marketing, and sales data into unified platforms. We connect your existing systems through advanced APIs and data integration protocols, ensuring all information is readily accessible from any location. This comprehensive integration eliminates data silos and creates complete visibility into your sales performance and customer interactions.

We focus on user-friendly interfaces and comprehensive training programs to ensure smooth adoption. Our sales automation solutions are designed to enhance rather than replace human expertise, allowing your team to focus on high-impact activities. We provide ongoing support and create customized dashboards that give teams immediate access to actionable insights.

Absolutely. We excel at analyzing complex customer journeys across multiple touchpoints and channels. We track potential and existing customers throughout their entire lifecycle, enabling precise profiling and personalized engagement. Our attribution modeling reveals which activities truly drive conversion rates and sales performance.

Our infrastructure supports rapid scaling without requiring large team expansion. The centralized platform allows fast-growing companies to add cross-channel campaigns and automation workflows quickly. We provide scalable solutions that grow with your business while maintaining performance standards and delivering consistent results across all operations.

Our real-time performance dashboards provide comprehensive visibility into sales efficiency metrics, conversion rates, campaign ROI, and customer engagement levels. Executives receive actionable insights into sales performance, marketing effectiveness, and automation impact. The customizable interface delivers strategic observations for immediate decision-making and optimization.

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