Explore an industry wide application of our services and expertise
Global food technology company: How we built an AI-driven data strategy for scalable decision-making and digital excellence
OMMAX partnered with a global food technology leader to design and implement an AI-driven data strategy, enabling scalable decision-making, stronger data governance, and improved business performance. The collaboration delivered a holistic roadmap, data-excellence framework, and measurable efficiency gains across the organization.
ghd: How a holistic digital strategy turned a leading beauty brand into a digital frontrunner
As an innovative and premium brand for hairstyling products, ghd seeks to provide its customers with an at-home hair salon experience with high-quality hairstyling tools, particularly blow dryers and styling irons. Since its founding in 2001, ghd has followed the clear purpose of empowering all women so they can fulfil their every ambition.
To further drive the brand's digital success, OMMAX successfully supports ghd in scaling its digital marketing and sales performance with an omnichannel digital strategy and execution, covering paid social media, as well as paid and organic search marketing activities.
CWS: How we drive digital transformation to shape the future of hygiene and workwear
CWS offers sustainable innovative digital rental solutions for workwear, hygiene and health and safety solutions serving businesses of all sizes in 15 countries, achieving a revenue (Y3) of +€1.5b with +12k employees worldwide.
OMMAX supported CWS with a strategic digital transformation program, driving lead generation, revenue growth, and measurable efficiency gains across the business.
Waterlogic / Culligan: How we built a global ecosystem through a multi-year digital and tech transformation
Since 2014, OMMAX has supported Waterlogic in 18+ countries with a holistic digital strategy, including the development of a durable and leading digital infrastructure and marketing ecosystem that successfully integrates MarTech tools and processes, e-commerce functionalities, and a comprehensive data stack.
MG Motor: How we accelerated brand growth in Germany through a digital go-to-market strategy
OMMAX supported MG Motor's brand relaunch in Germany with a holistic go-to-market strategy, an above-average increase in lead generation, UX-optimized designs and the implementation of a new digital infrastructure.
Customs Support Group: How we drove digital innovation in the logistics and customs industry
OMMAX partnered with CSG (Customs Support Group) in the development and implementation of a holistic digital go-to-market strategy, and setup of a future-proof and highly scalable digital ecosystem for realization of digital growth case.
MEDIFOX DAN: Becoming a digital frontrunner in the healthcare industry
The MEDIFOX DAN Group, headquartered in Hildesheim, Germany, employs over 600 people across nine locations and specializes in innovative software solutions for professional and non-professional care, therapeutic practices, and child, family, and youth welfare facilities. Starting in 2019, OMMAX supported MEDIFOX DAN with the development of a digital, long-term sustainable go-to-market strategy.
TOOLPORT: How future-ready operations transformed supply chain performance
OMMAX partnered with TOOLPORT to design and deliver a transformation roadmap focused on efficiency, scalability, and value creation.
Premium river cruises provider: How we built a digital ecosystem for smarter pricing
OMMAX set up a cutting-edge digital infrastructure for a leading premium river cruises provider, enhancing competitiveness and streamlining internal operations for greater efficiency and more effective pricing.
STIHL: How we expanded data analytics and AI in the power tools industry
STIHL is an internationally leading group that develops, manufactures, and distributes outdoor power equipment for professionals and discerning consumers, in addition to offering digital solutions and services. The top-selling chainsaw brand since 1971, STIHL was founded in 1926 and is headquartered in Waiblingen near Stuttgart, Germany.
OMMAX successfully supported STIHL in the development and expansion of its data analytics and AI applications, providing the company with long-term benefits across three central business functions: product portfolio management, sales, and service.

GMC-Instruments: How we developed a future-ready strategy for customer software
GMC-Instruments, majority-owned by KLAR Partners, is a leading supplier of test and measurement equipment, with an especially strong footprint in the German and UK markets.
OMMAX conducted a comprehensive software/tech strategy exercise, including the development of a future vision, defining strategic opportunities for customer-centric software products, and identifying key initiatives for success.
Sana Kliniken: How we built a future-proof strategy for digital patient acquisition
Sana Kliniken is Germany’s largest independent clinic-/ healthcare provider. With more than 120 medical facilities (clinics, MVZs, and medical supply stores) and over 34,600 employees, the company generated sales of 3.0 billion euros in 2021.
OMMAX supported the digital acquisition of patients to open a new pain clinic in Munich with an innovative treatment concept.
Transporeon: How we transformed digital visibility in the global logistics software industry
Transporeon GmbH is a fast-growing, mid-sized German company with >700 employees, established in 2000. The company’s AI-driven, cloud-based software offers end-to-end transportation solutions, allowing manufacturers, retailers, and carriers to digitalize their transportation logistics processes entirely. Over four years, OMMAX collaborated with the Transporeon team to strengthen the digital visibility of the company’s flagship brand and sub-brands.
MDO: How we scaled a luxury beauty brand through digital excellence
MDO is a genuinely omni-channel brand using diverse distribution channels such as premium retailers like Harrods, Niche Beauty, Cult Beauty, Nikka, Zalando etc., and their own e-commerce website. Scaling digital performance with synergies of a holistic approach and driving further value within digital channels is a key strategic pillar for a growing market position and showed excellent potential to strengthen the brand globally.
Amazon: How digital optimization drove Amazon Flex’s growth in Germany
Amazon continuously aims to create new opportunities, striving to not only make customer service better but also more flexible. As a result, in 2019, amazon introduced amazonFlex to the German market.
In mid-2019, amazonFlex approached OMMAX to support them in the overall marketing management for the flex program in Germany.
OMMAX set up numerous digital marketing channels, including various job platforms, and built a dedicated dashboard showing the daily performance per city per channel, which enabled us to make city-based daily spending decisions.
LSG: How digital transformation unlocked global travel growth
LSG Group is a leading provider to companies in the travel industry, with various food and logistics products and services under its expert brands like LSG Sky Chefs.
With OMMAX as digital strategist and accelerator, LSG Group was able to become a digital frontrunner in a rapidly changing business environment and maintain its global brand presence.
Zentiva: How we accelerated digitalization and built a go-to-market strategy in pharma
Zentiva is a dominant player in the German and international pharmaceutical markets, developing, manufacturing, and providing high-quality and affordable medicines to more than 100 million people in Europe.
In 2022, Zentiva acquired the heritage brand Finalgon from Sanofi, to further strengthen their OTC portfolio in the category “pain”. To successfully develop and execute a digital go-to-market strategy, OMMAX partnered with Zentiva and fully digitalized marketing and sales activities.
Westwing: How we harnessed AI for content creation and optimization
Westwing discovered untapped potential within their e-commerce category pages and sought to enrich them with high-quality content for improved SEO value and revenue. OMMAX built an AI-based MVP leveraging multiple data sources and Large Language Model technology to optimize pages with poor or missing content, streamlining content creation processes.
Evidia: How we built a digital frontrunner in healthcare
Evidia is the leading radiation medicine group in Germany. Formed in 2021 from the merger of Meine Radiologie Holding and Blikk Holding, the new company formed under the new owner, EQT, has been known as Evidia since June 2022.
OMMAX supported Evidia in accomplishing a full digital transformation journey, including the digitalization of the complete patient experience, the go-live of a digital recruiting engine, and the rollout of vendors across first pilot locations.
Alpega: How we built a global digital marketing and sales infrastructure for the logistics software industry
Alpega Group is a leading global logistics software company that offers end-to-end solutions that cover all transport needs, including transport management services (TMS) and freight exchanges. The company software solution allows for the automation of customer’s logistic flows worldwide and is operated in more than 80 different markets around the world.
LucaNet: How we drove marketing and sales efficiency in finance tech
LucaNet, the market leader in Corporate Performance Management tools, offers certified software for the preparation of financial statements, financial planning, reporting, and data management.
OMMAX supported LucaNet with digital strategy by implementing HubSpot Marketing Hub Enterprise, including a connection to Salesforce Sales Cloud. The transformation of the existing multi-account setup into a single HubSpot business unit enabled all country teams to work together in one single environment, resulting in less complexity and increased marketing and sales efficiency.
Link11: How we enabled successful integration through tech due diligence
We supported Link11's acquisition of Reblaze with a four-pronged technical assessment, including a buy-side technical and cyber due diligence on Reblaze Technologies Ltd. and a post-merger integration (PMI) plan.
WAGO: Planning and implementation of a Sitecore Content Management Platform
WAGO is an internationally leading supplier of connection and automation technology and interface electronics, as well as the global market leader in the field of spring clamping technology in B2B and B2C markets.
OMMAX supported with the strategy planning and implementation of a Sitecore Content Hub, enabling marketing teams to manage digital assets, product content, and core marketing processes in a centralized environment.
Distrelec: How we enabled digital exit readiness and key value initiatives
Distrelec is a leading online product and service provider to maintenance professionals. Founded over 45 years ago in Switzerland, Distrelec focuses on technical components, automation and measurement technology. They are represented by subsidiaries in more than 15 countries and supply our customers throughout Europe quickly and reliably.
OMMAX assessed Distrelec's digital and commercial readiness and implementing key (digital) value creation initiatives prior to the initiation of the sales process leads to a more compelling equity story and enterprise value maximization.
KLAFS: How we drove digital transformation across the wellness value chain
KLAFS is the leading sauna manufacturer in Europe in the premium segment. In 1952, Erich Klafs delivered the first Erich Klafs Sauna, the first entirely prefabricated sauna for home installation. Before that, saunas were built on-site over several days - now, sophisticated, high-quality, and affordable saunas can be set up in no time.
KLAFS hired us to support transforming offline distribution by enhancing digital lead generation and sauna distribution. Along the value chain, digitization potentials were derived for each module through a detailed status quo analysis, various interviews with relevant stakeholders and best practice experiences.
Kids Planet: How we built digital excellence and efficiency in childcare and education
Kids Planet is one of the largest groups of daycare nurseries in the United Kingdom, dedicated to providing exceptional childcare and early education services for over 25,000 young children across their 190+ nurseries across the UK.
OMMAX partnered with Kids Planet to drive growth and efficiency through a holistic digital strategy and execution, including a website redesign, targeted marketing initiatives, and operational improvements.
Käfer Feinkost: Empowering digital transformation through strategic leadership
By successfully appointing a Chief Digital Officer, Käfer Feinkost set the foundation for key transformation goals. Modern IT systems, standardized processes, and targeted change communication enabled cultural shifts, breaking down silos and driving automation. Leaders were engaged as digital ambassadors, empowering employees with better tools and clearer workflows.
Leading nutrition brand: How we drove global digital strategy and transformation in the nutrition industry
As a leading nutrition brand offering specialized nutritional solutions with a strong focus on mother and baby development, the company partnered with OMMAX to formulate a comprehensive digital strategy and implement eight key digital transformation initiatives, including data-driven performance steering.
OMMAX initially supported the leading nutrition brand with a digital readiness assessment, paving the way for the creation of a global digital strategy followed by the rollout of eight digital transformation initiatives centered around data-driven performance steering.
DAL: How we leveraged clean tech to support sustainable investment decisions
Deutsche Leasing Group (DAL) is Sparkassen-Finanzgruppe’s center of excellence for leasing, factoring, and other alternative forms of financing, with around € 12 billion of assets under management and new business of around € 1.65 billion per year.
Yet, the technical concept of the high-power charging (HPC) station is very new and still contains potential credit risks. Therefore, as part of the credit risk analysis, the OMMAX team performed technical due diligence on the HPC station and the related technical concept based on high-capacity batteries.
TISSO: How we drove lasting success with a holistic digital and brand strategy
TISSO Naturprodukte specializes in the development and production of high-quality natural nutritional supplements.
OMMAX developed and implemented an omnichannel digitalization strategy for TISSO, including an evolved market positioning and branding strategy with a new company identity (CI), logo, packaging, and website. It also provided continuous strategy, digital marketing, and web development support to ensure long-term success.
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