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Case studies

Explore an industry wide application of our services and expertise

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Tech

Global food technology company: How we built an AI-driven data strategy for scalable decision-making and digital excellence

OMMAX partnered with a global food technology leader to design and implement an AI-driven data strategy, enabling scalable decision-making, stronger data governance, and improved business performance. The collaboration delivered a holistic roadmap, data-excellence framework, and measurable efficiency gains across the organization.

Custom Data & AI Solutions AI Solutions & Applications Tech Nutrition & wellness Data & AI AI Strategy
Curly hair closeup with a ghd styling product.
Consumer Goods

ghd: How a holistic digital strategy turned a leading beauty brand into a digital frontrunner

As an innovative and premium brand for hairstyling products, ghd seeks to provide its customers with an at-home hair salon experience with high-quality hairstyling tools, particularly blow dryers and styling irons. Since its founding in 2001, ghd has followed the clear purpose of empowering all women so they can fulfil their every ambition.

To further drive the brand's digital success, OMMAX successfully supports ghd in scaling its digital marketing and sales performance with an omnichannel digital strategy and execution, covering paid social media, as well as paid and organic search marketing activities.

Consumer Goods Go-to-Market Topline Boost & Lead Generation Digital strategy & digital transformation
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Industrials & manufacturing

CWS: How we drive digital transformation to shape the future of hygiene and workwear

CWS offers sustainable innovative digital rental solutions for workwear, hygiene and health and safety solutions serving businesses of all sizes in 15 countries, achieving a revenue (Y3) of +€1.5b with +12k employees worldwide.

OMMAX supported CWS with a strategic digital transformation program, driving lead generation, revenue growth, and measurable efficiency gains across the business.

Growth strategy & digital business models Digital strategy & digital transformation Industrials & manufacturing
Retail & E-Commerce

Waterlogic / Culligan: How we built a global ecosystem through a multi-year digital and tech transformation

Since 2014, OMMAX has supported Waterlogic in 18+ countries with a holistic digital strategy, including the development of a durable and leading digital infrastructure and marketing ecosystem that successfully integrates MarTech tools and processes, e-commerce functionalities, and a comprehensive data stack.

Go-to-Market Sales Funnel Optimization Topline Boost & Lead Generation Retail & E-Commerce
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Automotive

MG Motor: How we accelerated brand growth in Germany through a digital go-to-market strategy

OMMAX supported MG Motor's brand relaunch in Germany with a holistic go-to-market strategy, an above-average increase in lead generation, UX-optimized designs and the implementation of a new digital infrastructure.

Automotive Go-to-Market Growth strategy & digital business models
Business Services

Customs Support Group: How we drove digital innovation in the logistics and customs industry

OMMAX partnered with CSG (Customs Support Group) in the development and implementation of a holistic digital go-to-market strategy, and setup of a future-proof and highly scalable digital ecosystem for realization of digital growth case.

Go-to-Market Marketing & Sales CRM Optimization & MarTech Enablement Business Services
Male doctor holding a tablet in a modern medical environment.
Healthcare & Pharmaceuticals

MEDIFOX DAN: Becoming a digital frontrunner in the healthcare industry

The MEDIFOX DAN Group, headquartered in Hildesheim, Germany, employs over 600 people across nine locations and specializes in innovative software solutions for professional and non-professional care, therapeutic practices, and child, family, and youth welfare facilities. Starting in 2019, OMMAX supported MEDIFOX DAN with the development of a digital, long-term sustainable go-to-market strategy.

Go-to-Market Healthcare & Pharmaceuticals Tech
Industrials & manufacturing

TOOLPORT: How future-ready operations transformed supply chain performance

OMMAX partnered with TOOLPORT to design and deliver a transformation roadmap focused on efficiency, scalability, and value creation.

Growth strategy & digital business models Industrials & manufacturing Finance & Controlling Data Management & Governance Value Chain Efficiency
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Travel & Tourism

Premium river cruises provider: How we built a digital ecosystem for smarter pricing

OMMAX set up a cutting-edge digital infrastructure
for a leading premium river cruises provider, enhancing competitiveness and streamlining internal operations for greater efficiency and more effective pricing.

Travel & Tourism Topline Boost & Lead Generation Digital strategy & digital transformation CRM Optimization & MarTech Enablement
A lumberjack in STIHL uniform standing in a forest and looking up.
Industrials & manufacturing

STIHL: How we expanded data analytics and AI in the power tools industry

STIHL is an internationally leading group that develops, manufactures, and distributes outdoor power equipment for professionals and discerning consumers, in addition to offering digital solutions and services. The top-selling chainsaw brand since 1971, STIHL was founded in 1926 and is headquartered in Waiblingen near Stuttgart, Germany.

OMMAX successfully supported STIHL in the development and expansion of its data analytics and AI applications, providing the company with long-term benefits across three central business functions: product portfolio management, sales, and service.

Industrials & manufacturing Custom Data & AI Solutions Data Management & Governance
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Industrials & manufacturing

GMC-Instruments: How we developed a future-ready strategy for customer software

GMC-Instruments, majority-owned by KLAR Partners, is a leading supplier of test and measurement equipment, with an especially strong footprint in the German and UK markets.

OMMAX conducted a comprehensive software/tech strategy exercise, including the development of a future vision, defining strategic opportunities for customer-centric software products, and identifying key initiatives for success.

Industrials & manufacturing SaaS & software expertise
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Healthcare & Pharmaceuticals

Sana Kliniken: How we built a future-proof strategy for digital patient acquisition

Sana Kliniken is Germany’s largest independent clinic-/ healthcare provider. With more than 120 medical facilities (clinics, MVZs, and medical supply stores) and over 34,600 employees, the company generated sales of 3.0 billion euros in 2021.

OMMAX supported the digital acquisition of patients to open a new pain clinic in Munich with an innovative treatment concept.

Healthcare & Pharmaceuticals Digital strategy & digital transformation
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Logistics & Transportation

Transporeon: How we transformed digital visibility in the global logistics software industry

Transporeon GmbH is a fast-growing, mid-sized German company with >700 employees, established in 2000. The company’s AI-driven, cloud-based software offers end-to-end transportation solutions, allowing manufacturers, retailers, and carriers to digitalize their transportation logistics processes entirely. Over four years, OMMAX collaborated with the Transporeon team to strengthen the digital visibility of the company’s flagship brand and sub-brands. 

Digital transformation leadership SaaS & software expertise Growth strategy & digital business models Logistics & Transportation
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Consumer Goods

MDO: How we scaled a luxury beauty brand through digital excellence

MDO is a genuinely omni-channel brand using diverse distribution channels such as premium retailers like Harrods, Niche Beauty, Cult Beauty, Nikka, Zalando etc., and their own e-commerce website. Scaling digital performance with synergies of a holistic approach and driving further value within digital channels is a key strategic pillar for a growing market position and showed excellent potential to strengthen the brand globally.

Consumer Goods Retail & E-Commerce Digital transformation leadership
Hispanic courier delivering packages with a smile, using digital tech.
Logistics & Transportation

Amazon: How digital optimization drove Amazon Flex’s growth in Germany

Amazon continuously aims to create new opportunities, striving to not only make customer service better but also more flexible. As a result, in 2019, amazon introduced amazonFlex to the German market.

In mid-2019, amazonFlex approached OMMAX to support them in the overall marketing management for the flex program in Germany.
OMMAX set up numerous digital marketing channels, including various job platforms, and built a dedicated dashboard showing the daily performance per city per channel, which enabled us to make city-based daily spending decisions.

Logistics & Transportation Topline Boost & Lead Generation
Female business woman is having lunch while traveling on an airplane.
Travel & Tourism

LSG: How digital transformation unlocked global travel growth

LSG Group is a leading provider to companies in the travel industry, with various food and logistics products and services under its expert brands like LSG Sky Chefs.

With OMMAX as digital strategist and accelerator, LSG Group was able to become a digital frontrunner in a rapidly changing business environment and maintain its global brand presence.

Travel & Tourism Marketing & Sales Customer Experience
Female scientist in safety glasses, sterile hat and gloves placing glass slide with specimen under microscope and performing medical test in laboratory.
Healthcare & Pharmaceuticals

Zentiva: How we accelerated digitalization and built a go-to-market strategy in pharma

Zentiva is a dominant player in the German and international pharmaceutical markets, developing, manufacturing, and providing high-quality and affordable medicines to more than 100 million people in Europe.

In 2022, Zentiva acquired the heritage brand Finalgon from Sanofi, to further strengthen their OTC portfolio in the category “pain”. To successfully develop and execute a digital go-to-market strategy, OMMAX partnered with Zentiva and fully digitalized marketing and sales activities.

AI & emerging technologies Go-to-Market Sales Funnel Optimization Healthcare & Pharmaceuticals
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Retail & E-Commerce

Westwing: How we harnessed AI for content creation and optimization

Westwing discovered untapped potential within their e-commerce category pages and sought to enrich them with high-quality content for improved SEO value and revenue. OMMAX built an AI-based MVP leveraging multiple data sources and Large Language Model technology to optimize pages with poor or missing content, streamlining content creation processes.

AI & emerging technologies Retail & E-Commerce Content & Asset Creation with Generative AI
The girl patient is lying in the tomograph and waiting for a scan. Three doctors from the exam room look at the pictures.
Healthcare & Pharmaceuticals

Evidia: How we built a digital frontrunner in healthcare

Evidia is the leading radiation medicine group in Germany. Formed in 2021 from the merger of Meine Radiologie Holding and Blikk Holding, the new company formed under the new owner, EQT, has been known as Evidia since June 2022.

OMMAX supported Evidia in accomplishing a full digital transformation journey, including the digitalization of the complete patient experience, the go-live of a digital recruiting engine, and the rollout of vendors across first pilot locations.

Digital transformation leadership Go-to-Market Healthcare & Pharmaceuticals
Big truck driving on a countryside road and transforming into a digitalized version of futuristic autonomous truck.
Logistics & Transportation

Alpega: How we built a global digital marketing and sales infrastructure for the logistics software industry

Alpega Group is a leading global logistics software company that offers end-to-end solutions that cover all transport needs, including transport management services (TMS) and freight exchanges. The company software solution allows for the automation of customer’s logistic flows worldwide and is operated in more than 80 different markets around the world. 

Logistics & Transportation Marketing & Sales Tech Strategy
Elias Apel and his colleague walking trough the Lucanet office.
Finance

LucaNet: How we drove marketing and sales efficiency in finance tech

LucaNet, the market leader in Corporate Performance Management tools, offers certified software for the preparation of financial statements, financial planning, reporting, and data management.

OMMAX supported LucaNet with digital strategy by implementing HubSpot Marketing Hub Enterprise, including a connection to Salesforce Sales Cloud. The transformation of the existing multi-account setup into a single HubSpot business unit enabled all country teams to work together in one single environment, resulting in less complexity and increased marketing and sales efficiency.

Finance Financial & Banking Services IT & Software Tech
Group of empowered multicultural specialists working in a research center, using computer to collaborate on advanced software, develop artificial intelligence interface and cloud-based blockchain.
Finance

Link11: How we enabled successful integration through tech due diligence

We supported Link11's acquisition of Reblaze with a four-pronged technical assessment, including a buy-side technical and cyber due diligence on Reblaze Technologies Ltd. and a post-merger integration (PMI) plan.

Finance
Group of diverse business people working together in a brainstorming strategy session.
Tech

WAGO: Planning and implementation of a Sitecore Content Management Platform

WAGO is an internationally leading supplier of connection and automation technology and interface electronics, as well as the global market leader in the field of spring clamping technology in B2B and B2C markets.

OMMAX supported with the strategy planning and implementation of a Sitecore Content Hub, enabling marketing teams to manage digital assets, product content, and core marketing processes in a centralized environment.

Digital transformation leadership Private equity & venture capital Digital Experience Platform (DXP) Tech
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Private Equities & Investors

Distrelec: How we enabled digital exit readiness and key value initiatives

Distrelec is a leading online product and service provider to maintenance professionals. Founded over 45 years ago in Switzerland, Distrelec focuses on technical components, automation and measurement technology. They are represented by subsidiaries in more than 15 countries and supply our customers throughout Europe quickly and reliably.

OMMAX assessed Distrelec's digital and commercial readiness and implementing key (digital) value creation initiatives prior to the initiation of the sales process leads to a more compelling equity story and enterprise value maximization.

Exit Readiness Private Equities & Investors
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Industrials & manufacturing

KLAFS: How we drove digital transformation across the wellness value chain

KLAFS is the leading sauna manufacturer in Europe in the premium segment. In 1952, Erich Klafs delivered the first Erich Klafs Sauna, the first entirely prefabricated sauna for home installation. Before that, saunas were built on-site over several days - now, sophisticated, high-quality, and affordable saunas can be set up in no time.

KLAFS hired us to support transforming offline distribution by enhancing digital lead generation and sauna distribution. Along the value chain, digitization potentials were derived for each module through a detailed status quo analysis, various interviews with relevant stakeholders and best practice experiences.

Industrials & manufacturing Digital strategy & digital transformation
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Education

Kids Planet: How we built digital excellence and efficiency in childcare and education

Kids Planet is one of the largest groups of daycare nurseries in the United Kingdom, dedicated to providing exceptional childcare and early education services for over 25,000 young children across their 190+ nurseries across the UK.

OMMAX partnered with Kids Planet to drive growth and efficiency through a holistic digital strategy and execution, including a website redesign, targeted marketing initiatives, and operational improvements.

Education Digital strategy & digital transformation
Mini burgers on a wooden tray, snacks on the table, catering concept.
Consumer Services

Käfer Feinkost: Empowering digital transformation through strategic leadership

By successfully appointing a Chief Digital Officer, Käfer Feinkost set the foundation for key transformation goals. Modern IT systems, standardized processes, and targeted change communication enabled cultural shifts, breaking down silos and driving automation. Leaders were engaged as digital ambassadors, empowering employees with better tools and clearer workflows.

Consumer Services People & Organization Executive Search
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Retail & E-Commerce

Leading nutrition brand: How we drove global digital strategy and transformation in the nutrition industry

As a leading nutrition brand offering specialized nutritional solutions with a strong focus on mother and baby development, the company partnered with OMMAX to formulate a comprehensive digital strategy and implement eight key digital transformation initiatives, including data-driven performance steering.

OMMAX initially supported the leading nutrition brand with a digital readiness assessment, paving the way for the creation of a global digital strategy followed by the rollout of eight digital transformation initiatives centered around data-driven performance steering.

Go-to-Market Digital Readiness Assessment Digital strategy & digital transformation Retail & E-Commerce Marketing & Sales
An electric car charging at the charging station with wind turbines in the background.
Automotive

DAL: How we leveraged clean tech to support sustainable investment decisions

Deutsche Leasing Group (DAL) is Sparkassen-Finanzgruppe’s center of excellence for leasing, factoring, and other alternative forms of financing, with around € 12 billion of assets under management and new business of around € 1.65 billion per year.

Yet, the technical concept of the high-power charging (HPC) station is very new and still contains potential credit risks. Therefore, as part of the credit risk analysis, the OMMAX team performed technical due diligence on the HPC station and the related technical concept based on high-capacity batteries.

Automotive Industrials & manufacturing
Young sporty woman taking her supplements in at home.
Healthcare & Pharmaceuticals

TISSO: How we drove lasting success with a holistic digital and brand strategy

TISSO Naturprodukte specializes in the development and production of high-quality natural nutritional supplements.

OMMAX developed and implemented an omnichannel digitalization strategy for TISSO, including an evolved market positioning and branding strategy with a new company identity (CI), logo, packaging, and website. It also provided continuous strategy, digital marketing, and web development support to ensure long-term success.

Healthcare & Pharmaceuticals Retail & E-Commerce Sales Funnel Optimization Nutrition & wellness Customer Experience Experience Design

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