Marketing & Sales - Sales Funnel Optimization Header Video
Marketing & Sales

Sales funnel optimization

Transform your sales performance through strategic sales funnel optimization. Our comprehensive approach combines sales team transformation with digital sales experience design to drive sales excellence and accelerate revenue growth. 

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Team analyzing digital financial data and strategy in a modern office at night.
Sales funnel optimization

Accelerate revenue through sales excellence

In today's competitive market, converting prospects requires systematic sales funnel optimization. Our methodology transforms every stage of your sales process through comprehensive sales team transformation and revenue funnel strategy development. We help organizations achieve measurable sales performance acceleration by combining advanced analytics with proven sales excellence frameworks. Our approach identifies bottlenecks, eliminates inefficiencies, and designs enhanced digital sales experience that guides prospects seamlessly through the buying journey while maximizing conversion rates.

Our Offering

Sales funnel optimization that drives results

01

Sales funnel analysis

We conduct comprehensive analysis of your entire sales process to identify conversion bottlenecks and optimization opportunities. Our assessment provides detailed insights for effective sales funnel optimization and revenue growth. 

02

Revenue funnel strategy

We develop strategic revenue funnel strategy frameworks that align with your business objectives. Our approach optimizes each stage of the customer journey to maximize conversion rates and accelerate sales performance. 

03

Sales team transformation

We implement comprehensive sales team transformation programs that enhance skills, processes, and performance. Our training and development initiatives drive sales excellence across your entire organization.

04

Digital sales experience

We design enhanced digital sales experience that guides prospects seamlessly through your sales process. Our solutions integrate technology and human interaction to create compelling customer journeys.

05

Sales performance metrics

We establish comprehensive measurement frameworks that track sales funnel optimization performance. Our analytics solutions provide real-time insights and actionable recommendations for continuous improvement.

06

Conversion optimization

We optimize conversion rates at every stage of your sales funnel through data-driven improvements. Our approach increases sales performance acceleration while reducing customer acquisition costs.

07

Sales process automation

We implement intelligent automation solutions that streamline your sales processes while maintaining personal touch. Our systems enhance sales excellence through efficient workflow optimization.

Our impact

Creating lasting value through integrated expertise and proven service excellence

3,000+ digital value creation projects
90+ net promoter score
50+ countries covered
600+ international clients
Our Success stories

Optimizing every step of the sales funnel for maximum conversion

+97%

increase in total leads (Y1-Y4)

+481%

revenue growth (Y1-Y3)

+40%

growth in total contract value from digital generated CAGR (Y3-Y4)

CWS offers sustainable innovative digital rental solutions for workwear, hygiene and health and safety solutions serving businesses of all sizes in 15 countries, achieving a revenue (Y3) of +€1.5b with +12k employees worldwide.

OMMAX supported CWS with a strategic digital transformation program, driving lead generation, revenue growth, and measurable efficiency gains across the business.

It is imperative to get the right partner on board, like OMMAX, who understands the DNA of a company and effectively adds constant value along the transformation roadmap at multiple levels.

Former Chief Digital Officer at CWS
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+159%

contracts signed (Y1-Y3)

+48%

lead-to-sale ratio (Y1-Y3)

+61%

increase in total deals closed (CAGR Y1-Y3)

+54%

increase in first-time revenue

OMMAX partnered with CSG (Customs Support Group) in the development and implementation of a holistic digital go-to-market strategy, and setup of a future-proof and highly scalable digital ecosystem for realization of digital growth case.

We really liked the structured and professional approach that OMMAX applied for conducting and analysing interviews we conducted with our clients! It is challenging to get structure and detail about evolving market trends from anecdotal examples, but the project allowed us to collate insights into a qualitative view on our rapidly evolving market space. This wouldn't have been possible without OMMAX.

John Wegman CEO at Customs Support Group
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+300%

contracts signed (Y1-Y3)

+162%

revenue increase (Y1-Y3)

The MEDIFOX DAN Group, headquartered in Hildesheim, Germany, employs over 600 people across nine locations and specializes in innovative software solutions for professional and non-professional care, therapeutic practices, and child, family, and youth welfare facilities. Starting in 2019, OMMAX supported MEDIFOX DAN with the development of a digital, long-term sustainable go-to-market strategy.

Dr. Anja Konhäuser

Working alongside with MEDIFOX DAN, supporting their business transformation by accelerating their digital growth has been a rewarding experience. The ability of their team, as well as their execution of the digital agenda has been highly impressive, we wish MEDIFOX DAN all the very best for their new partnership with ResMed.

Dr. Anja Konhäuser Founding Partner
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1 / 3

It's been truly gratifying to support Zentiva in planning and executing a digital go-to-market strategy. Witnessing the dedication and successful execution of the digital agenda by the Zentiva team was very impressive.

Dr. Anja Konhäuser, Founding Partner.

Dr. Anja Konhäuser
Founding Partner

Why OMMAX

Your sales funnel optimization partner

01

Market agility

We help you remain agile in changing markets by modernizing sales approaches. Our methodology ensures your sales funnel optimization adapts to market trends and disruptions.

02

End-to-end transformation

We provide complete sales funnel transformation from strategy development through execution, ensuring sustainable sales excellence and long-term performance improvement.

03

Data-driven results

Our sales performance acceleration approach combines advanced analytics with practical insights, delivering measurable improvements and enhanced digital sales experience. 

04

ROI optimization

We create high ROI by better nurturing prospects and retaining existing clients through up and cross-selling. Our approach delivers measurable value while meeting current customer demands effectively.

Get in touch

Ready to transform leads into revenue? Connect with our sales funnel specialists!

Dr. Anja Konhäuser

Founding Partner

Christiane Jauch

Founding Partner

Tatiana Griebel

Partner Digital Strategy

Dr. Felix Marcinowski

Vice President Digital Marketing & AI

Frequently asked questions

Everything you need to know about sales funnel optimization

We analyze your existing lead flow and conversion patterns to define your optimal sales funnel structure. Our revenue funnel strategy identifies bottlenecks, maps ideal customer journeys, and establishes benchmarks for lead quality and quantity. This comprehensive analysis ensures your sales strategy focuses on the most impactful improvements for sustainable growth.

Our sales funnel optimization includes workflow automation that incorporates existing approval hierarchies and discount structures. We streamline these processes digitally while maintaining necessary controls, improving sales excellence through enhanced efficiency and compliance.

Our sales team transformation includes account-based marketing strategies integrated directly into your optimized sales funnel. We implement data enrichment processes that enhance lead profiles and enable more targeted approaches. This creates more personalized digital sales experience while improving conversion rates through better customer understanding and engagement.

Lead nurturing and forecasting are central to our digital sales experience strategy. We implement automated nurturing sequences that move prospects through optimized touchpoints while providing accurate sales forecasting based on historical data and pipeline analysis. Our systems enable better prospect retention and more reliable revenue predictions for strategic planning.

We implement systematic conversion rate optimization at every funnel stage, from initial engagement to final purchase. Our sales performance acceleration methodology includes advanced sales steering capabilities with real-time performance monitoring and adjustment mechanisms. This ensures continuous improvement in conversion rates and overall sales effectiveness.

We begin by auditing your current CRM configuration and sales data visibility gaps. Our sales funnel optimization includes proper CRM setup, implementation of transparent sales KPIs, and dashboard creation. We establish sales forecasting capabilities and efficiency metrics that provide complete visibility into your sales performance.