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Strategy

Digital talent & HR strategy

Transform your talent strategy with data-driven HR solutions. From strategic employer branding to AI-powered recruitment, we help you attract, develop, and retain top talent in today’s digital economy.

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Digital Talent & HR Strategy

Build a smarter, scalable talent strategy

The future of work demands a smarter, more strategic approach to HR. OMMAX’s digital HR strategy brings together data analytics, AI-powered insights, and strategic employer branding to transform how you attract, engage, and retain top talent. We develop scalable talent attraction frameworks tailored to your goals, strengthening your position as an employer of choice while improving hiring efficiency, retention, and workforce capability. By integrating digital innovation with a deep understanding of people and processes, we help HR evolve into a driver of long-term value and sustainable competitive advantage.

Our offering

Enhancing every stage of the candidate journey

01

Strategic employer branding

We define and strengthen your employer brand across all digital channels — ensuring clarity, consistency, and visibility. Our strategic employer branding approach helps position you as a modern, high-value employer in a competitive market.

02

Optimizing outreach channels

We assess and optimize your recruitment channels to improve relevance, cost-efficiency, and reach. By analyzing target-group behavior, we guide your outreach strategy toward the platforms and messages that deliver the strongest results.

03

Careers page & value proposition strategy

We review and refine the content, structure, and user experience of your career touchpoints. From job profiles to employee value proposition messaging, we ensure each element reflects your brand and engages the right talent — clearly and persuasively.

04

Nurturing strategy for top talent

We help build long-term relationships with high-potential candidates through structured pipeline development. This includes segment-specific strategies, CRM integration, and content ideas that sustain interest beyond the first interaction.

05

Application journey optimization

We streamline your digital application process to reduce friction and boost conversion. From mobile-first design to chatbot integration and human touchpoints, we advise on every step to create a seamless candidate experience.

06

Enhancing the selection experience

We optimize your selection process — from interview formats to timely and transparent communication — ensuring alignment with candidate expectations and your employer brand. Our strategies support faster decisions and stronger impressions.

07

Onboarding & retention strategy

We help you improve post-offer processes and early employee experience. By using data to guide onboarding design and flag retention risks, we support long-term engagement from day one.

Our impact

Our digital expertise in numbers

3,000+ digital value creation projects
90+ net promoter score
50+ countries covered
600+ international clients

The cooperation with OMMAX is excellent: In addition to a clearly defined employer brand and a long-term recruiting strategy, we were able to establish a professional applicant management. This is how we find and retain valuable specialists in a highly competitive market. We are looking forward to further success through the close partnership with OMMAX!

Christoph Schubert
CEO

Why OMMAX

Your trusted partners for digital HR & talent strategy solutions

01

Hands-on experience

Our People & Culture experts bring years of hands-on experience helping clients hire, develop, and retain top talent — tackling one of the most critical challenges in business today.

02

Data-driven talent management

We support long-term, evidence-based HR strategies through analytics, tracking, and dashboards — translating people data into actions that drive sustainable performance.

03

AI‑enabled recruitment

We apply AI to enhance your digital talent acquisition strategy — from intelligent targeting to candidate scoring — boosting efficiency and supporting scalable recruitment outcomes.

04

Cross‑disciplinary expertise

Our team includes data scientists, engineers, analysts, and HR strategists — uniting tech, insight, and marketing to power your digital HR strategy and employer brand development.

Get in touch

Ready to future-proof your talent strategy? Talk to our experts!

Dr. Anja Konhäuser

Founding Partner

Philipp Ortlieb

Partner & Chief People Officer

Lisa Marsfeld

Partner Digital Strategy

Frequently asked questions

Everything you need to know about digital talent & HR strategy

A digital HR strategy applies data, technology, and targeted communication to modernize how organizations attract, engage, and manage talent. It aligns HR with business goals, improves efficiency, and supports scalable, long-term value creation across recruitment, retention, and workforce development.

Strategic employer branding positions your company as a high-value employer through data-backed messaging tailored to specific target groups. We audit your brand’s visibility across digital channels, identify optimization areas, and help build a brand that resonates with modern candidates.

AI helps optimize your digital talent acquisition strategy by identifying high-performing channels, predicting candidate fit, and automating parts of the recruiting process. It enables smarter targeting, reduces time-to-hire, and ensures outreach is both efficient and personalized.

A talent attraction framework is a structured approach to identifying, reaching, and converting the right candidates. It connects employer branding, outreach channels, and candidate experience into a cohesive strategy, improving efficiency and long-term retention.

A digital HR marketing strategy includes audience segmentation, messaging development, channel performance tracking, and recruitment campaign optimization. It ensures your employer brand speaks directly to key talent segments — and does so consistently across platforms.

HR analytics and dashboards consolidate data on applicant sources, cost per application, retention, and employee well-being. They turn raw data into actionable insights, enabling you to make fact-based decisions on hiring, engagement, and workforce planning.