Sophia Krebs

About Sophia

Sophia is Director Digital Marketing at OMMAX, where she leads strategic digital growth initiatives for international B2B, B2C, and e-commerce companies. She advises executive stakeholders on building scalable, data-driven marketing ecosystems that convert digital visibility into measurable commercial impact.

Her expertise lies in designing holistic digital strategies with a strong focus on SEO excellence, LLM visibility, and AI-driven search optimization. She supports organizations in identifying and quantifying organic growth opportunities, strengthening digital authority across owned and third-party ecosystems, and aligning marketing execution with overarching business objectives.

Sophia has led complex transformation and strategy programs, including international SEO relaunches, category and content expansion initiatives, AI-based visibility assessments, and long-term organic growth roadmaps in highly competitive markets. She also contributes to digital and commercial due diligence projects by evaluating digital maturity, scalability, and value creation potential of target companies.

Her professional background includes her role as Interim E-Commerce Manager at ghd, where she drove digital revenue performance, optimized e-commerce channel structures, and scaled online growth initiatives. She further developed her strategic communication expertise within the corporate communications division of UniCredit Group and through marketing and PR roles for international agencies.

Sophia holds a Master’s degree in Communication Science (M.A.) from Ludwig-Maximilians-Universität (LMU) Munich and a B.A. in Media and Communication from the University of Passau, with a focus on business and cross-media strategy.