Real Estate

Digital transformation is reshaping the real estate landscape, driving innovation, and creating new opportunities for stakeholders

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Digital, tech, data and AI potential in Real Estate

Digital transformation in the real estate market is revolutionizing the way properties are bought, sold, and managed. By leveraging advanced technologies such as artificial intelligence (AI), blockchain, and data analytics, the industry is becoming more efficient and transparent. Virtual reality (VR) and augmented reality (AR) are enhancing property viewing experiences, allowing potential buyers to tour homes remotely. Online platforms and digital marketplaces simplify property transactions, making them faster and more accessible. Smart building technologies enable real-time monitoring and management of properties, improving energy efficiency and tenant satisfaction.

Realizing the potential that arises from digital solutions, tech, data and AI integration is what distinguishes the frontrunners of the real estate market from the mere adopters and laggards.

Digital key challenges in the Real Estate sector

  • Legacy systems: 46% of commercial property professionals report challenges stemming from reliance on outdated systems and manual processes, slowing digital adoption.

  • Market fragmentation: The real estate industry is heavily fragmented, with diverse stakeholders and processes, making the adoption of standardized digital solutions complex.

  • Financial constraints: Over 80% of U.S. real estate companies are small businesses with annual sales under $25 million, limiting their ability to invest in advanced technology.

  • Data complexity: The integration of AI and data analytics is hindered by the variety and inconsistency of data sources, affecting accuracy and implementation.  

  • Digital literacy: Many real estate professionals lack the technical expertise to adopt and implement new technologies effectively.

  • Scalability of solutions: Despite the growth of the PropTech market (projected CAGR of 15.8% by 2030), deploying scalable and effective digital solutions across varying market segments remains a challenge.

Opportunities for Real Estate market players

Digital agent enablement

The adoption of integrated digital platforms offers real estate agents tools to automate and streamline operations, marketing, and property presentation. AI-driven exposé generators, knowledge hubs, and data insights can enhance efficiency and decision-making

Enhanced seller services

Property valuation tools and transparent marketing processes provide sellers with a competitive edge. AI-enabled advice and regular status updates build trust and improve decision-making, while data-driven insights allow for more accurate pricing and market positioning

Buyer platforms

Buyers can benefit from detailed search profiles, AI-driven property insights, and AR-powered virtual tours. Tools such as financing calculators with lender comparisons further simplify the buying process, providing transparency and reducing friction in decision-making

Holistic value creation

The integration of digital services across the entire property lifecycle enhances customer and agent experiences. For customers, these can be offerings like renovation services and tenant management, while agents gain access to marketing automation

Our expertise

We assist global real estate companies in digitalizing their core operations and unlocking value through advanced technology, data and AI-driven solutions. In an industry where customer experience is paramount, we empower our clients with greater visibility through comprehensive digital marketing and omnichannel strategies tailored to the real estate market. Our services include the development and implementation of data-driven platforms for sellers, buyers or agents, AI-enabled marketing and sales automation strategies, and innovative solutions to optimize the whole customer journey from inquiry to closing.

Our international team has successfully completed over 2,000 projects spanning digital strategy, operational excellence, data science, transaction advisory and tech, data and AI transformation. With a team from 40+ nationalities and a 50% female-male ratio, we ensure effective communication, a holistic apporach, and outstanding representation throughout the advisory process.

Our Real Estate experts

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