Vice President Digital Marketing & AI
Dr. Felix Marcinowski
Dr. Felix Marcinowski is Vice President Digital Marketing at OMMAX, leading AI-driven digital engagement and go-to-market strategies for global brands.
About Felix
Dr. Felix Marcinowski is Vice President Digital Marketing at OMMAX, leading a team of more than 35 consultants who drive digital engagement strategies and go-to-market execution for international brands. His focus lies on AI-driven customer activation across platforms such as LLMs, Google, LinkedIn, Meta, Amazon, and TikTok to strengthen algorithmic brand equity and deliver measurable growth.
At OMMAX, Felix has successfully created organic value for international clients including ghd, Westwing, Condor, ProSiebenSat.1, Danone, and Infineon. His projects span across industries, developing AI-driven content engines, scaling digital ecosystems, and improving operational efficiency through data and automation. For a leading E-Commerce player, he built an AI-based content production solution that increased efficiency by 50% while improving content quality. He also led digital marketing initiatives for a healthcare client with over 100 clinics, resulting in a 359% increase in organic sessions and a 133% rise in conversions.
Before joining OMMAX, Felix gained experience at LMU Munich in strategy and communication consulting and at the German Embassy in Washington, D.C., in the department for economy and technology. This combination of strategic and international exposure enables him to create digital value through cross-functional collaboration, data, and innovation.
Felix holds a Ph.D. in Sociology from LMU Munich and an M.A. in Modern History from LMU and Central European University (CEU) Budapest. Furthermore, he is an alumnus of the Studienstiftung des deutschen Volkes, Germany’s oldest and most prestigious scholarship foundation.