Director Digital Strategy
Margarita Ochsenfeld
Margarita serves as Director of Digital Strategy at OMMAX, where she applies over five years of focused expertise in developing and executing digital go-to-market strategies and sophisticated lead generation initiatives focusing on e-commerce, consumer goods, retail and travel.
About Margarita
Margarita serves as Director of Digital Strategy at OMMAX, where she applies over five years of focused expertise in developing and executing digital go-to-market strategies and sophisticated lead generation initiatives, with a focus on e-commerce, consumer goods, retail and travel.
Her comprehensive skill set spans scaling e-commerce, strategically leading website relaunches, developing omni-channel digital marketing strategies, project management, and in-depth market research — enabling her to guide national and international companies toward accelerated growth through precisely targeted digital strategies. Margarita's approach combines analytical rigor with creative strategic thinking to deliver measurable results across diverse market segments.
Prior to joining OMMAX, Margarita honed her client-focused expertise as a key account manager for an influencer marketing software platform, where she excelled in strategic consulting, building lasting client relationships, and steering large-scale influencer campaigns. This experience provided her with invaluable insights into both the technology and the successful combination of channels within holistic digital marketing initiatives.
Margarita's project portfolio demonstrates her versatility and strategic depth across industries and regions. She has developed and implemented comprehensive digital go-to-market strategies from tech and data infrastructure to sales and marketing for B2C e-commerce and consumer goods companies spanning DACH, Middle East, and US markets. Her sector expertise includes generating detailed long-term digital roadmaps including extensive business cases for beauty, healthcare and travel companies, built on industry expertise, thorough analyses of digital market potential, and competitive positioning.
Additionally, Margarita has successfully developed and executed digital recruitment strategies for the German market while establishing sophisticated reporting dashboard landscapes for one of the world's most renowned logistics companies — showcasing her ability to tackle complex operational challenges with innovative digital solutions.
Her academic foundation — a bachelor's degree in Psychology and Economics from Ludwig-Maximilians-Universität Munich with specialized focus on digital marketing - uniquely positions her to understand both consumer behavior and market dynamics, making her strategic recommendations particularly effective and actionable.