OMMAX Events

AI-marketing revolution: Strategic transformation for 2025

Our event shared valuable insights on navigating the complexities of AI implementation in marketing, outlining key challenges and success factors.

Learn more

Event recap

Munich, October 24, 2024 | Although AI’s transformative impact is widely acknowledged, when it comes to shifting gears from theory to implementation, businesses face real hurdles that require strategic and phased approaches to overcome.

Our event fostered an engaging environment for networking and sharing insights on the practicalities of AI implementation, including an insightful panel discussion on leveraging AI to build sustainable competitive advantage and drive growth. The panel featured the following experts: Dr. Anja Konhäuser (Co-Founder & Partner, OMMAX), Julia Pilkes (Senior Director Marketing EMEA, HubSpot), Till Hoffmann (Manager Enterprise DACH, LinkedIn Marketing Solutions), and Christoph Waltl (Former Head of Digital Business and Corporate Marketing, Tyrolit).

Key challenges in AI integration

High costs and regulatory constraints: Many companies cite budget constraints and compliance concerns (like GDPR) as major barriers. Organizations worry about steep costs and regulatory penalties, delaying AI adoption.
Skill gaps: The rapid pace of AI development outpaces available talent. Many companies rely on existing teams using their own tools, leading to security issues and inconsistencies.
Misaligned expectations and data quality: Often, leadership expects AI to be a quick fix for complex tasks, but effective AI needs robust data foundations and process alignment. Success hinges on interdepartmental collaboration and data integrity.

Success factors for effective AI integration

Start small, show results: Leaders recommend launching with low-risk, high-impact use cases. For instance, automating sales tasks or personalizing customer interactions can yield tangible benefits and build early support for AI.
Build buy-in through pilot programs: Secure trials foster trust and illustrate AI’s impact. Early wins create momentum, setting the stage for broader adoption and continuous growth.
Education and integration with existing workflows: From personalized marketing insights to streamlined automation, AI tools should integrate smoothly, enhancing existing processes without adding complexity.
Human-first approach: AI works best as a supportive tool, growing with team expertise rather than replacing it. This fosters confidence and alleviates fears of displacement.