Leading nutrition brand

Driving global digital strategy and transformation in nutrition

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Together we have achieved

Results worth seeing

+190%

Visibility increase in digital consumer channels

+465%

Uplift in club sign-ups

+196%

Increase in sales via Meta & Google product campaigns

+81%

ROAS via paid campaigns

Loving mother cradling her baby son while feeding him with a milk bottle, cherishing moments of motherhood and nurturing at home in a cozy living room setting.

About the company

A leading global nutrition brand

A leading global nutrition brand providing science-backed solutions for early life, medical, and advanced dietary needs. The company combines innovation and care to support health and well-being worldwide. Its portfolio of 380+ specialized nutritional products improves quality of life from birth and early childhood through adulthood, addressing medical needs such as malnutrition, chronic illness, and food allergies.

The brand distributes its products through distributors and retailers, with direct online shops currently available in South Korea and Serbia — offering an additional channel for brand engagement and future e-commerce growth potential.

OMMAX supported the global nutrition brand in developing a comprehensive digital strategy and driving the execution of eight transformative initiatives across AI, technology, data optimization, and lead generation — accelerating digital transformation and innovation across the organization.

Project goals

Acceleration of global tech and digital transformation through key digital channels

Comprehensive digital strategy

Establish a clear and scalable digital strategy to drive the company's transformation and align digital efforts with long-term business goals.

AI-driven innovation

Utilize AI to enhance decision-making, optimize operations, and unlock new digital growth opportunities for the company.

Technology enablement

Adopt advanced technologies to modernize the company’s digital landscape, enhancing operational efficiency and customer experience.

Data optimization

Enhance data management capabilities to deliver actionable insights and support more personalized, data-driven customer interactions.

Strong digital market presence

Boost the company's online presence, reinforcing brand visibility and positioning the company as a leader in the digital space.

Strategic growth framework

Established a long-term growth framework, ensuring sustainable success through continuous digital innovation and scalability.

Strategy phase

Holistic assessment, evaluation and analysis to develop a solid implementation roadmap

Digital ambition and customer segmentation

Development of an overarching digital ambition & vision and identification of key target customer segments.

Digital marketing strategy and channel mix

Assessment and definition of relevant cross-channel marketing mix to secure digital brand visibility and lead generation.

Website & CRM / Automation

Providing a scalable, future-proof website platform and enabling MarTech system integration and tracking to fully capture customer data collection.

Value creation roadmap

Definition of a value creation roadmap for marketing excellence, including social media, domain migration, full-funnel performance dashboards, and CRM migration.

”

I am really impressed by OMMAX's work to deliver and sharpen our strategy. In my career, I have worked with many companies, but OMMAX really has a unique concept and team, backed by a data-driven approach. I have never experienced collaboration and quality like this.

Head of Digital Marketing & E-Commerce
Leading nutrition brand

Execution phase

Building & executing key digital initiatives to drive marketing excellence

Paid social

Setup of new Meta, LinkedIn, and TikTok paid social infrastructure aligned with a full-funnel campaign strategy to maximize efficiency and minimize resource investment.

Google Ads

Development of a centralized Google Ads infrastructure for SEA, YouTube, and Display, enabling optimized cross-market campaign management.

User experience

Strategic support for launching 39 websites across multiple domains with a focus on performance and scalability.

Domain migration

Migration from local to global domains with a new scalable sitemap optimization to enhance organic Google performance.

Marketing cloud infrastructure

Migration from Adobe and implementation of Salesforce Marketing Cloud to centralize email campaigns across 14 markets.

Data & Analytics

Implementation of 7 dashboards with 80+ connections across 14 data sources to enable data-driven decision-making and setup of tracking on the company and partner retailers to enhance campaign optimization.

eCommerce

Collection and mapping of eCommerce performance data to develop business cases and support retailer and distributor partnerships, including audits for product detail pages (PDPs), keyword mapping, and content optimization.

AI solution

Development of an AI-driven content creation solution for generating and optimizing cross-channel content to enhance efficiency and reduce overall costs.