How we harnessed AI for content creation and optimization
Market leader in home & living e-commerce
Westwing is a home & living e-commerce headquartered in Munich, Germany. Founded in 2011 and publicly listed since 2018, Westwing is one of the market leaders in the segment, basing its brand on creativity and inspiration. With a product offering spanning all of the home & living categories, Westwing's business model is based on strengthening flywheel effects by being a love brand for consumers.
As of Q4 2022, Westwing has 1.3+ million active customers, a workforce of 1800+ employees, and is active in 11 European countries.
Unlocking e-commerce growth with an AI-based MVP
AI-Powered Content Generation
A custom AI solution leveraged multiple data sources to create optimized, high-quality content at scale
Visibility & scalability
Ensured content met visibility best practices while supporting thousands of listings across multiple countries
Efficiency & profitability
Streamlined content creation, reducing costs and manual effort while maximizing business impact
What we achieved
40-50% efficiency gains
Achieved a 40-50% increase in efficiency by streamlining content creation and reducing manual effort
Enhanced website performance
Generated high-quality content that consistently received top scores in search engine quality ratings
Scalable and flexible solution
Designed a setup that adapts to different markets, languages, and business needs with ease
Interested in working with us? Talk to our experts!
Christian Brugger
Partner Data & AI
Dr. Mihail Minev
Partner Technology Advisory & Strategy