Expertenwissen und Thought Leadership zu zentralen Trends in Technologie, Daten und KI

Artificial Intelligence has moved from buzzword to boardroom, and nowhere is its impact more visible than in Private Equity. Across the investment lifecycle, AI is reshaping how funds identify, evaluate, and grow portfolio companies. What once began as isolated proof-of-concept projects has now become an enterprise-scale transformation.

At the recent OMMAX event Digital CFO Office – Connecting Finance & Operations for smarter value creation, industry leaders from DHL Supply Chain, Lucanet, and OMMAX came together to explore how finance functions are evolving in the digital age. 

AI is transforming travel planning. With ChatGPT now connected to Expedia, Booking.com, and other major platforms, real-time booking through conversational AI is becoming a reality.

AI is transforming how brands are discovered, engaged with, and chosen. Our latest whitepaper reveals three strategic shifts every business must make to stay visible and competitive as AI reshapes search, content, and conversion.

The digital landscape is undergoing a seismic shift. For decades, businesses have focused their digital visibility efforts on a single north star: Google search rankings. But the rise of large language models (LLMs) like ChatGPT, Claude, Google’s own Gemini, and others is fundamentally changing how users discover information and interact with brands online. This transformation requires companies to rethink their traffic and customer acquisition strategies or risk becoming invisible in this new paradigm. 

Healthcare is entering a decisive phase. Despite vast potential for AI and digital solutions, implementation across Germany’s intricate healthcare system lags behind. OMMAX’s Future of Health Tech event revealed how innovation still struggles to bridge the gap to practical adoption.

In the rush to implement artificial intelligence solutions, many organizations overlook a fundamental truth: the success of many AI initiative depends primarily on the quality of data it consumes. This is especially true for training own AI models and classic AI algorithms. One could say that data is to AI solutions what a foundation is to a house.

The 28th of June 2025 marks a significant milestone for businesses operating in the EU. The European Accessibility Act (EAA) will come into effect, setting new standards for digital accessibility. This legislation introduces harmonized accessibility requirements for digital products and services, affecting marketing channels such as websites, marketing automation, mobile apps, or e-commerce platforms.

Failing to meet the new requirements won’t just put you at risk of non-compliance, it could also mean lost revenue, legal penalties, and damage to your brand reputation. But beyond the risks, there’s a golden opportunity: making your marketing more accessible improves customer experience, engagement, and reach. 

Discover our actionable insights on the 5 tech game-changers reshaping businesses and driving transformation in 2025.

In a business environment marked by volatility, ESG (environmental, social, and governance) is evolving beyond a compliance obligation into a strategic growth lever. As companies navigate shifting regulations and heightened investor scrutiny, ESG is becoming a differentiator – affecting financing, competitiveness, and brand value. Recent discussions at our ESG event among legal experts, digital strategists, and ESG technology providers shed light on how businesses can reframe ESG from duty to opportunity. 

KI-Plattformen spielen eine entscheidende Rolle bei der digitalen Transformation, da sie Unternehmen dabei helfen, datengesteuerter zu werden. Diese Plattformen stellen die notwendigen Tools und die Infrastruktur zur Verfügung, um die verschiedenen Datenquellen von Unternehmen zu sammeln, zu analysieren und Erkenntnisse daraus abzuleiten, was eine fundierte Entscheidungsfindung und die Implementierung von Anwendungsfällen erleichtert.

Artificial intelligence (AI) is no longer a futuristic concept but a present-day force reshaping industries, revolutionizing workflows, and redefining competitive advantage. Yet, despite its transformative potential, many organizations find themselves stuck in the gap between ambition and execution. 

Buy & Build strategies have become a dominant growth model in private equity, offering substantial value creation opportunities when executed effectively. A well-executed Buy & Build approach can lead to significant long-term growth, especially in fragmented industries with strong consolidation potential.

The AI landscape has been shaken by the rise of DeepSeek, a Chinese AI company owned by hedge fund High-Flyer. Its new open-source model R1 has already outpaced ChatGPT in downloads, triggering a strong response from U.S. competitors — and even a record stock drop for Nvidia.

Customer relationship management (CRM) systems have long been the backbone of sales, marketing, and customer service operations. The evolution of CRM has been marked by increasing levels of automation, personalization, and AI-driven insights.

Discover key strategies to enhance brand equity, drive student acquisition, and maximize deal value in the education sector.

The World Economic Forum in Davos 2025 brought together global leaders, innovators, and visionaries to discuss the trends and challenges shaping our future. Artificial intelligence (AI) took center stage this year, showcasing its transformative potential across industries — from job creation and scientific breakthroughs to cybersecurity, infrastructure requirements, and a potential need for control.

Artificial intelligence (AI) continues to redefine industries by driving innovation, boosting efficiency, and enabling personalized experiences. Yet, its adoption presents significant challenges, from aligning AI initiatives with strategic goals to navigating technical, cultural, and regulatory hurdles.

Education companies operate in a dynamic and competitive environment, where strong brand equity, efficient acquisition strategies, and innovative business models are critical success drivers. The education sector is often considered recession-proof, as the increasing willingness of students and parents to invest in education, viewed as both a status symbol and a path to high future income, continues to grow.

As organizations face evolving workforce challenges, Work Tech is emerging as a key driver of innovation in hiring, retention, and overall workforce management. An innovative sector within HR technology, Work Tech encompasses a combination of HR Tech, collaboration, and productivity tools, and is projected to exceed €900 billion in total addressable market by 2026.

The B2B sales excellence report by OMMAX and H.I.E.C examines the current sales landscape among corporates and private equity portfolio companies, offering a comprehensive analysis of key performance indicators.

In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 9 of our series delves into AI agents: by now, you are probably quite familiar with conversational AI chatbots like ChatGPT, offering you information and the production of content (text, code, pictures, etc.) based on your input.

Im Rahmen ihrer strategischen Planung wird die SAP die Entwicklung der SAP Marketing Cloud nicht über das Jahr 2026 hinaus fortsetzen. Mit dem bevorstehenden Ende der SAP Marketing Cloud ab Dezember 2026  stehen viele Unternehmen vor der Herausforderung, auf eine alternative Marketing Cloud Lösung umzusteigen.

In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 8 of our series delves into the potential limitations of AI: while many view AI as an all-encompassing solution across all sectors, it's crucial to recognize its constraints and identify where its implementation can deliver the most value.

Private equity investments have increasingly targeted the technology sector, with artificial intelligence (AI) enabled businesses emerging as a prime area of focus. The rapid advancements in AI, coupled with its transformative potential across industries, have made it an attractive proposition for investors. 

In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 7 of this series delves into recommendation engines: how do they work and what does this mean for your business?

In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 6 of this series delves into cookies: what are they, why are they essential for advanced data & AI projects, and how can they bring real value to your business?

In the dynamic landscape of sales, marketing, and service, staying ahead of the competition mandates harnessing the latest technological innovations. Artificial Intelligence (AI) is revolutionizing Customer Relationship Management (CRM) and marketing automation, providing unparalleled tools that amplify efficiency and foster growth.

In today's digital age, businesses must constantly evolve to stay competitive. Culligan/Waterlogic, a leader in water dispensing solutions, exemplifies this transformation. This article and interview explore how Waterlogic, under the guidance of Castik Capital and in collaboration with digital consultancy OMMAX, revolutionized its business model and marketing strategy to achieve remarkable growth.

Assessing commercial and digital readiness and implementing key value creation initiatives prior to the exit leads to a more compelling equity story and enterprise value maximization.

In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 5 of this series delves into central data warehouses: what are they, why are they essential for advanced data & AI projects, and how can they bring real value to your business?

No company wants to be on the news for the wrong reasons – which means that information security is no longer a luxury; it is a necessity. With the escalating frequency of cyber threats causing downtime and significant financial losses due to ransomware attacks, organizations of all sizes face mounting pressure to safeguard their operations.

Over 40% of tasks in the pharma industry are eligible for some form of AI automation or augmentation, according to a study by the World Economic Forum. 

The industry has long been a front-runner in applying the latest algorithms and statistical methods, particularly in research and development (R&D). However, AI solutions can also significantly improve efficiency, achieve time savings, and reduce costs in more administrative and daily operational areas. By embracing AI across all aspects of their business, pharmaceutical companies can enhance their pioneering R&D efforts while also streamlining routine operations, positioning themselves for even greater success. 

In our Decoding Data & AI series, we provide you with key insights for successful data & AI projects in a clear and easily understandable format, empowering your business to thrive by facilitating integration into your corporate strategy. Part four of our “Decoding Data & AI” series explores the topic of open source software (OSS): what is it, and what are its advantages over paid software?

Explore the market dynamics, business models, customer bases, people and culture, and financial insights for succeeding in the IT services landscape

OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects implementing process automation with AI, data warehouse setup, or optimized resource allocation for clients of all industries from healthcare to manufacturing.

In der heutigen technologiegesteuerten Welt ist der digitale Reifegrad ein entscheidender Faktor für den Geschäftserfolg. Für viele Unternehmen finden Markenaufbau, Marketing und Transaktionen teilweise oder hauptsächlich online statt. Bei herkömmlichen Due-Diligence-Prüfungen fehlt jedoch oft eine ausreichende Analyse der wichtigsten digitalen Assets und Strategien, obwohl ein direkter Zusammenhang zwischen digitaler Leistung und Umsatz besteht. Die Digital Due Diligence erfüllt den Bedarf einer zuverlässigen und zukunftssicheren Bewertung, die Investoren eine genauere Einschätzung von Wert und Wachstumspotenzial bietet.

Digitale Märkte beruhen auf anderen Mechanismen als klassische Märkte. Bei der Due Diligence werden der gegenwärtige Status und das zukünftige Potenzial eines Unternehmens analysiert. Dazu bedarf es eines konzeptionellen Rahmens mit relevanten Dimensionen, die die Digital Due Diligence umfassen.

In the dynamic landscape of today's tech-driven business environment, the efficacy of sales processes can either become lucrative cash-generating machines or pose a detrimental impact on the overall performance of a company. In this context, the alignment of effective customer relationship management (CRM) strategies with marketing, sales, and service processes becomes the imperative for sales professionals aiming to achieve significant revenue growth.

In the fast-paced realm of digital consultancy, where change is constant and innovation is key, the journey of digital transformation is often filled with challenges and complexities. Over the course of numerous projects spanning various industries, our strategy team around partner & co-founder Dr. Anja Konhäuser has gathered invaluable insights into what makes these endeavors successful.

In our Decoding Data & AI series, we provide you with key insights for successful data & AI projects in a clear and easily understandable format, empowering your business to thrive by facilitating integration into your corporate strategy. As part two of our “Decoding Data & AI” series, we are having a look at large language models (LLMs), the kind of technology underpinning all of the current groundbreaking advances in AI text generation, be it OpenAI’s ChatGPT, Google’s Gemini, or Elon Musk’s Grok. As you probably know, these programs take in some text from the user (a “prompt”) and then they deliver a response that answers your question, generate the summary that you asked for, or just has a nice little chat.

Soccer not only takes place in the stadium, but has also long since become a digital market. In fact, the global sports technology market is expected to reach 55.1 billion US dollars by 2030. It is therefore high time for soccer clubs and leagues to understand how they can engage fans digitally.

OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects implementing process automation with AI, data warehouse setup, or optimized resource allocation for clients of all industries from healthcare to manufacturing.

In this article, Johanna von Geyr shares her insights into the top five insurance trends expected to shape all lines of business in 2024.

E-commerce is a very dynamic field that is developing at a rapid pace. The emergence of AI has given the e-commerce sector another major boost. Where will the journey take us in the coming months?

The integration of AI presents businesses with unprecedented opportunities for driving sustainable growth and producing real business value.

We have identified 8 tech drivers that have the potential to help midsize enterprises create positive and sustainable business value when implemented the right way.

AI, tech, and data have profound implications for transaction advisory and value creation. As generative AI accelerates, businesses are keenly considering its transformative potential, entailing a nuanced evaluation of risks and opportunities.

Mit dem Aufkommen von generativer KI beginnt sich der Gesundheitssektor zu verändern und die Vorteile dieser neuen Technologie zu nutzen. Doch wie genau kann KI Patienten, Ärzte und anderes medizinisches Personal in Zukunft unterstützen?

Der Einsatz von Künstlicher Intelligenz (KI) hinterlässt deutliche Spuren in verschiedensten Geschäftsbereichen, wobei das digitale Marketing, insbesondere die Online-Suche, einen bedeutenden Wandel erfährt. Innerhalb dieses Wandels lassen sich drei verschiedene Aspekte beobachten: KI als Suchalternative, KI-gestützte Suche und KI-generierte Inhalte. Werfen wir einen Blick auf diese Trends, die die Landschaft der Online-Suche umgestalten.

Omnichannel zielt darauf ab, ein nahtloses Kundenerlebnis über alle Kanäle hinweg zu bieten, das die physische und die digitale Welt miteinander verbindet. Obwohl die Technologie dieses Konzept erheblich weiterentwickelt hat, schöpft nur ein Bruchteil der Unternehmen sein volles Potenzial aus. Studien zeigen, dass nur 5-10 % der Unternehmen Omnichannel-Strategien effektiv nutzen.

Umwelt-, Sozial- und Governance-Aspekte (ESG) haben sich in der Private-Equity-Landschaft erheblich weiterentwickelt. Einst als Compliance-Anforderung betrachtet, hat sich ESG zu einem wichtigen Treiber der Wertschöpfung entwickelt. Dieser Wandel spiegelt das wachsende Bewusstsein und die Nachfrage verschiedener Stakeholder nach verantwortungsvollen und nachhaltigen Investitionspraktiken wider, darunter Investoren, Kunden und Mitarbeiter.

Die Integration von Künstlicher Intelligenz (KI) im Bildungswesen verändert die Art und Weise, wie Bildungseinrichtungen an die Personal- und Ressourcenverwaltung herangehen. KI, die für ihre Fähigkeit bekannt ist, die betriebliche Performance zu verbessern, spielt zunehmend eine entscheidende Rolle im Personalwesen des Bildungssektors und bietet Lösungen für einige der dringendsten Herausforderungen.

The emergence of disruptive technologies such as artificial intelligence, blockchain, cloud computing, and the Internet of Things has redefined the rules of competition and reshaped customer expectations.

Die digitale Transformation ist zu einem prägenden Thema für Unternehmen weltweit geworden. Aber was bedeutet es wirklich für kleine und mittlere Unternehmen (KMU)? Bei der digitalen Transformation geht es nicht nur um die Integration der neuesten Technologien, und sie ist definitiv kein Selbstzweck. Es geht vielmehr darum, eine klare Vision zu haben, eine zielgerichtete Geschäftsstrategie zu verfolgen und die richtige Einstellung im Unternehmen zu etablieren.

Fundamental market trends in the football industry have shifted consumer behavior and requirements for fan engagement, meaning clubs and leagues face many more digital growth challenges and opportunities. 

Unter Investoren hat sich ESG (environmental, social, governance) zu einem wichtigen Stichwort entwickelt. Dieses Framework ist entscheidend für die Bewertung von Unternehmen. Während ökologische Bemühungen, wie z. B. die Dekarbonisierung, und soziale Initiativen, wie z. B. die Pflege einer integrativen und vielfältigen Kultur, oft im Rampenlicht stehen, nimmt die Governance einen eigenen, wichtigen Platz ein.

In der dynamischen digitalen Welt bauen große Versicherungsriesen wie Lemonade, Next Insurance und Zego ihre Angebote aus. In Verbindung mit etablierten Versicherern, die in neuartige digitale Lösungen investieren, und Branchengrößen wie Allianz, die spezialisierte Abteilungen für digitale Innovation aufbauen, stehen Insurtechs unter enormem Druck, um an der Spitze zu bleiben. Wenn sie sich in diesem wettbewerbsintensiven Markt eine Nische schaffen wollen, müssen sich Insurtechs auf einige zentrale Strategien konzentrieren.

Mit den Fortschritten in der künstlichen Intelligenz (KI) wächst auch deren Potenzial, Unternehmen Wettbewerbsvorteile zu verschaffen. Neben vielen anderen wichtigen Vorteilen kann KI Effizienz steigern, Kosten senken und Nutzererfahrungen personalisieren – was sie zu einer attraktiven Investition für Unternehmen macht, die in dem sich schnell entwickelnden digitalen Umfeld die Nase vorn haben wollen.

Künstliche Intelligenz (KI) ist mittlerweile in vielen Branchen zur Effizienz- und Produktivitätssteigerung anerkannt, und die Luxusmode bildet hier keine Ausnahme. Mit der Zunahme von E-Commerce und des Omnichannel-Einkaufsverhaltens ist die Notwendigkeit für Unternehmen, eine starke digitale Strategie zu entwickeln, von größter Bedeutung.

In unserem immer stärker vernetzten Leben wird die Cybersicherheit aufgrund der Risiken von Cyberbedrohungen und Datenschutzverletzungen für Unternehmen immer wichtiger. Daher ist es wichtig, dass Unternehmen über solide Cyber-Security-Programme verfügen. Aber es reicht nicht aus, sich auf Richtlinien und Technologien zu verlassen, um Unternehmen zu schützen. Organisationsführung und -kultur sind für die Unterstützung eines wirksamen Cybersicherheitsprogramms unerlässlich.

Während herkömmliche E-Commerce-Prinzipien selten mit der einzigartigen Positionierung von Luxusmarken übereinstimmen, ist die digitale Transformation längst unverzichtbar geworden. Um wettbewerbsfähig und relevant zu bleiben, müssen Luxusunternehmen ihre Online-Strategien an die sich wandelnden Kundenerwartungen anpassen und dabei Markenidentität und Exklusivität bewahren.

Digital business models are not only becoming overwhelmingly important for consumers, but to the same extent valuable for investors. Established consulting firms are facing challenges when it comes to questions around all things “digital,” and experts are needed. In this respect, due diligence projects are also undergoing a digital transformation. But what exactly does a digital due diligence entail?