ghd engages OMMAX for digital multi-channel growth strategy

As a multi-channel brand, ghd leverages multiple distribution channels, including premium retail, salons and digital channels. Scaling digital performance and increasing value creation within the digital channels are important strategic pillars for a growing market position. In addition to highly optimized and targeted digital growth campaigns, the implementation of data-driven target group research and the optimization of the customer journey is essential to maintain the leadership in the fast-growing premium hair styling segment. This holistic approach offers excellent potential to strengthen the brand further and increase sales initiatives.

Dr. Anja Konhäuser, Partner at OMMAX: “ghd is a fast-growing industry frontrunner with innovative products and original branding. We are delighted to work with such a consumer-centric, passionate, and visionary company. We look forward to jointly develop ghd’s digital strategy and taking ghd to the next digital level.”

Dr. Stefan Sambol, Partner at OMMAX: “I am very happy about this partnership. The DNA of both companies matches very well. ghd’s innovative products, combined with the successful multi-channel marketing strategy, put ghd far ahead of the competition, making ghd the global #1 premium manufacturer for hair care products.”