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OMMAX advised Bain Capital on digital exit readiness
OMMAX advised Bain Capital on digital exit readiness
Throughout the exit readiness program, OMMAX focused on the following topics:
- Conducted an in-depth analysis of Bugaboo’s D2C e-commerce performance and identified key areas for improvement to accelerate organic growth across key markets (US, UK, GER).
- Innovative D2C customer acquisition strategies to increase the desirability of the brand.
- Identification of quick wins to improve findability and shopability (CRO).
- Streamlined e-commerce operations to improve efficiency and scalability (on strong tech foundation), with special focus on CRM and CLV expansion (also in an omnichannel setting).
- Implemented advanced data analytics to provide actionable insights and drive data-driven decision-making.
- Quantification of D2C opportunity highlighting Bugaboo's strengths and future growth potential.
The successful sale of Bugaboo marks another milestone in our collaboration with Bain Capital. We are proud to have contributed to this achievement and look forward to supporting Bain Capital in future transactions, leveraging our expertise to unlock digital potential and drive substantial value.
“Our collaboration with Bain Capital and Bugaboo exemplifies OMMAX's commitment to delivering exceptional digital strategy and execution. We are proud to have played a pivotal role in this successful exit, demonstrating the transformative power of a well-executed digital readiness program,” said Dr. Stefan Sambol, Co-founder and Partner at OMMAX.
About exit readiness by OMMAX
OMMAX offers a comprehensive exit readiness services designed to maximize your company’s value and ensure a successful transition for investors. With a focus on digital transformation, strategic consulting, and vendor due diligence, OMMAX positions your business for optimal exit outcomes.
The “digital exit readiness” ideally starts 3-9 months before the sale to assess the digital and commercial readiness, implement key value creation levers and improve digital performance before the final vendor due dilligence to maximize the deal value. Reach out to our OMMAX experts for further information.
About Bain Capital
Bain Capital is one of the world’s leading private investment firms, with a diverse portfolio that includes private equity, credit, public equity, and venture capital investments. Founded in 1984, Bain Capital has a long-standing reputation for partnering with management teams to provide the strategic resources necessary for sustainable growth and value creation. With a global presence and a track record of successful investments, Bain Capital continues to drive innovation and transformation across various industries.
For more information, please visit www.baincapital.com
About Bugaboo
Bugaboo is a renowned Dutch company that designs and manufactures innovative and premium strollers and luggage systems. Known for its commitment to quality, functionality, and cutting-edge design, Bugaboo has established itself as a leader in the juvenile products industry. Their products are celebrated for their durability, ease of use, and stylish aesthetics, making them a favorite among parents and travelers worldwide.
For more information, please visit www.bugaboo.com
About OMMAX
We believe everyone can become a digital leader.
OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Since 2011, we realized 500+ M&A deals with >€20B deal value and 3,000+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.
