Industry Insights
OMMAX advised the Quality Group GmbH on the successful sale to CVC
OMMAX advised the Quality Group GmbH on the successful sale to CVC
In preparation for the sale, OMMAX supported The Quality Group GmbH (TQG) with a commercial vendor due diligence and examined the company’s commercial and digital performance, evaluating dimensions like market dynamics, competition landscape, historical and digital performance as well as the business plan. The Quality Group GmbH showed a high digital maturity with a unique marketing approach.
About the Quality Group GmbH
The Quality Group (TQG) is the leading German group of sports nutrition and dietary supplements brands.
TQG combines specialized companies, complementing each other in terms of product portfolio and brand strength in different target groups.
The well-established sports nutrition brand ESN with products for fitness and bodybuilding training (incl. retailer web shop Fitmart) and joint forces with the innovative, digital-native brand MORE NUTRITION with focus on flavor / weight management to ‘The Quality Group’ in 2020 with its own production facilities.
For more information about The Quality Group GmbH, please visit: quality-group.info
About CVC
Established in 1981, CVC is a world leader in private equity and credit with €123 billion of assets under management, €157 billion of funds committed and a global network of 25 local offices: 16 across EMEA and the Americas and nine in the Asia Pacific region. CVC is majority owned by its employees and led by its Managing Partners.
For more information, please visit: cvc.com
About OMMAX
We believe everyone can become a digital leader.
OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Since 2011, we realized 500+ M&A deals with >€20B deal value and 3,000+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.
We are deeply impressed by how efficient and effectively The Quality Group leverages social media and influencer marketing to activate users for its brands, with strong community engagement and driving conversion in digital channels.
Dr. Stefan Sambol
Founding Partner