Whitepaper
Digitalization in football clubs
Digitalization in football clubs
Embracing technology to unlock new growth opportunities in football
Poised to reach US$55 billion by 2030, the global sports technology market presents significant opportunities for companies in the sports sector.
Fundamental market trends in the football industry have shifted consumer behavior and requirements for fan engagement nationally and internationally, meaning clubs and leagues face many more digital growth challenges and opportunities. Therefore, understanding the core market drivers is essential to achieving engagement goals. These 4 drivers include:
- National and international fan engagement
- New content consumption behaviors
- Thriving e-sports
- Utility-driven gamification with an NFTs ecosystem
In this whitepaper, OMMAX experts Dr. Stefan Sambol and Konstantin Kugler explore how soccer leagues can leverage an innovative approach to engagement and fully capture growth potential by recognizing the ever-changing desires of fans and strategically addressing key market trends.
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