Whitepaper
The traffic apocalypse: Will LLMs replace Google?
The traffic apocalypse: Will LLMs replace Google?
Digital discovery is moving from search engines to AI systems
Did you know that 30% of US search activity now happens through LLMs? When that number reaches 50%, will your brand be visible?
We've just released our latest whitepaper: "The traffic apocalypse: Will LLMs replace Google?" – revealing how AI is fundamentally reshaping brand visibility, customer journeys, and business operations.
Whether you're a consumer brand, a B2B provider, or a digital platform, this disruption is unavoidable. Organizations that act now to embed LLM-native strategies across brand, tech, and operations will secure a durable competitive advantage.
The window for first-mover advantage is open — now is the time to act. Ready to future-proof your brand strategy? Download our comprehensive whitepaper to discover actionable frameworks for thriving in the LLM era.
Redefining search, customer interaction, and operating models
This whitepaper explores three critical strategic shifts that businesses must navigate:
- Shift 1: From brand equity to algorithmic brand equity: Brands must now optimize for AI citations, not just rankings. The winner-takes-all effect means only 1-2 brands get mentioned in AI responses.
- Shift 2: From static journeys to AI-enhanced experiences: "Zero-click" behavior is disrupting conversion funnels. Users increasingly get answers and purchase options directly within AI interfaces without visiting websites.
- Shift 3: From digital tools to AI-based operating models: Success requires restructuring organizations around AI integration, not just adopting individual tools.
Download our whitepaper below to access our actionable frameworks for future-proofing your brand strategy and thriving in the LLM era.
Unlock our actionable frameworks for thriving in an AI-first era.
