Industry Insights

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6 Minutes read
Dr. Stefan Sambol, Dr. Felix Marcinowski

Will LLMs soon replace Google? What companies need to know to drive visibility and sales

The digital landscape is undergoing a seismic shift. For decades, businesses have focused their digital visibility efforts on a single north star: [...]

5 Minutes read
Dr. Anja Konhäuser, Lisa Marsfeld

Health tech challenges and how to approach them

The healthcare industry stands at a critical inflection point. While technological innovation offers unprecedented possibilities to improve patient [...]

6 Minutes read
Dr. Christian Fürber, Daniel Soujon

The data imperative: Why data excellence must precede AI investment

In the rush to implement artificial intelligence solutions, many organizations overlook a fundamental truth: the success of many AI initiative depends [...]

6 Minutes read
Sven Vörtmann, David Schlindwein, Rachel Harris, Peter Makovitzky

EU Accessibility Act: It’s time to make your digital infrastructure and communications compliant

The 28th of June 2025 marks a significant milestone for businesses operating in the EU. The European Accessibility Act (EAA) will come into effect, [...]

10 Minutes read

Tech Trends Report 2025

From AI to cybersecurity, the technologies reshaping tomorrow’s market are already redefining how businesses compete today. However, success in 2025 [...]

4 Minutes read
Dr. Anja Konhäuser, Dr. Veronika Montes, Elias Apel, Christian Riede

ESG as a growth factor: From duty to opportunity

In a business environment marked by volatility, ESG (Environmental, Social, and Governance) is evolving beyond a compliance obligation into a [...]

5 Minutes read
Dr. Christian Fürber, Christian Brugger

AI Platforms: Differences and Opportunities

AI platforms play a crucial role in digital transformation by serving as enablers that help organizations become more data-driven. These platforms [...]

6 Minutes read
Dr. Anja Konhäuser, Christian von Stengel, Oliver Bendig, Dr. Stefan Sambol, Daniel Soujon

AI adoption: from vision to action

Artificial intelligence (AI) is no longer a futuristic concept – it’s a present-day force reshaping industries, revolutionizing workflows, and [...]

6 Minutes read
Elena Gattolin, Mark Taylor, Dr. Marc-Oliver Jauch, Daniel Frommelt, Toni Stork, Dr. Stefan Sambol

10 key success factors in Buy & Build

Lessons from top investors, M&A bankers, and C-level leaders

Buy & Build strategies have become a dominant growth model in private equity, offering [...]

5 Minutes read
Felix Gerlsbeck, Dr. Hardy Kremer, Anatoli Kantarovich

DeepSeek R1: A game changer for AI?

Over the past two weeks, the world of AI has been in turmoil. DeepSeek, a Chinese AI company wholly owned by the hedge fund High-Flyer, has released [...]

6 Minutes read
Rachel Harris, Fabian Geißler

Agentic AI and the next revolution in CRM

Customer Relationship Management (CRM) systems have long been the backbone of sales, marketing, and customer service operations. The evolution of CRM [...]

10 Minutes read

Whitepaper: 10 Success Factors to Max Deal Value in Education

Education is no longer confined to the classroom. It’s a continuous, evolving journey spanning early childhood, primary, and secondary education, all [...]

7 Minutes read
Christiane Jauch, Dr. Stefan Sambol

A new AI era: Top 10 takeaways from Davos 2025

The World Economic Forum in Davos 2025 brought together global leaders, innovators, and visionaries to discuss the trends and challenges shaping our [...]

3 Minutes read
Dr. Christian Fürber, Christian Brugger, Dr. Mihail Minev

AI in action: Success factors and challenges in 2025

Artificial intelligence (AI) continues to redefine industries by driving innovation, boosting efficiency, and enabling personalized experiences. Yet, [...]

5 Minutes read
Isabella Calderon Hoyos, Toni Stork, Dr. Stefan Sambol, Max Kneissl, Katharina Machovsky, Dr. Alexander Rühr

Key Success Factors for Education Investments

Education companies operate in a dynamic and competitive environment, where strong brand equity, efficient acquisition strategies, and innovative [...]

5 Minutes read
Toni Stork

HR & Work Tech: Key Insights for 2025

As organizations face evolving workforce challenges, Work Tech is emerging as a key driver of innovation in hiring, retention, and overall workforce [...]

10 Minutes read

B2B Sales Excellence Report

The B2B Sales Excellence Report by OMMAX and H.I.E.C examines the current sales landscape among corporates and private equity portfolio companies, [...]

3 Minutes read
Felix Gerlsbeck

Decoding Data & AI: Moving from Language Models to Actual AI agents

In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. [...]

6 Minutes read
Fabian Geißler, Sandra Kutschank

The sunset of the SAP Marketing Cloud in 2026: Alternatives and tips for a successful migration

As part of its strategic planning, SAP will not continue the development of the SAP Marketing Cloud beyond 2026. With the end of support of the SAP [...]

4 Minutes read
Anatoli Kantarovich

Decoding Data & AI: Understanding the Limitations of AI

In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. [...]

6 Minutes read
Dr. Anja Konhäuser, Dr. Mihail Minev, Dr. Andreas Vath

Private Equity Investments: The Impact of AI on Portfolio Strategies

Private equity investments have increasingly targeted the technology sector, with artificial intelligence (AI) enabled businesses emerging as a prime [...]

4 Minutes read
Felix Gerlsbeck

Decoding Data & AI: How Recommendation Engines Work

In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. [...]

5 Minutes read
Eva Bammann

Decoding Data & AI: Cookies & User Tracking

In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. [...]

6 Minutes read
Rachel Harris

Unleashing the Power of AI in CRM and Marketing Automation

In the dynamic landscape of sales, marketing, and service, staying ahead of the competition mandates harnessing the latest technological innovations. [...]

10 Minutes read

Whitepaper: 10 Success Factors
for Max Deal Value for Consumer/Retail Businesses

In today's fast-paced market, preparing for an exit is more critical than ever. Drawing from over 2,000 projects, this whitepaper explores essential [...]

4 Minutes read
Dr. Stefan Sambol

How to transform an industrial giant into a digital leader

In today's digital age, businesses must constantly evolve to stay competitive. Culligan/Waterlogic, a leader in water dispensing solutions, [...]

5 Minutes read
Felix Gerlsbeck

Decoding Data & AI: A deep dive into central data warehouses

In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. [...]

4 Minutes read
Erik Gibson, Christian Riede

Your Path to Cyber Resilience

No company wants to be on the news for the wrong reasons – which means that information security is no longer a luxury; it is a necessity. With the [...]

5 Minutes read
Dr. Christian Fürber, Dr. Anja Konhäuser, Christian Brugger

AI in pharma: The right approach for value creation and efficiency gains

Over 40% of tasks in the pharma industry are eligible for some form of AI automation or augmentation, according to a study by the World Economic [...]

6 Minutes read
Felix Gerlsbeck

Decoding Data & AI: What is open source and what are its advantages?

In our Decoding Data & AI series, we provide you with key insights for successful data & AI projects in a clear and easily understandable format, [...]

10 Minutes read

Whitepaper: Due Diligence Requirements for the IT Services Industry

The IT services sector is experiencing significant growth driven by rising IT complexity, increased cloud adoption, AI advancements, and a heightened [...]

6 Minutes read
Felix Gerlsbeck

Decoding Data & AI: Why is everyone talking about MMMs (Marketing/Media Mix Models)?

OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects [...]

3 Minutes read
Dr. Stefan Sambol

FAQ about Digital Due Diligence

In today’s technology-driven world, digital maturity is pivotal to business success. For many companies, brand building, marketing and transactions [...]

8 Minutes read
Dr. Stefan Sambol

The Power of Digital Due Diligence: Assessing Digital Growth Potentials

Digital markets are based on other mechanisms than classic markets. Due diligence analyzes a business's present position and future potential. This [...]

6 Minutes read
Fabian Geißler, Rachel Harris

The perfect Sales Pipeline: A Six-Step Approach

In the dynamic landscape of today's tech-driven business environment, the efficacy of sales processes can either become lucrative cash-generating [...]

3 Minutes read
Dr. Anja Konhäuser

5 lessons learned from over 2000 digital transformation projects

In the fast-paced realm of digital consultancy, where change is constant and innovation is key, the journey of digital transformation is often filled [...]

8 Minutes read
Felix Gerlsbeck

Decoding Data & AI: How do Large Language Models actually understand our language?

In our Decoding Data & AI series, we provide you with key insights for successful data & AI projects in a clear and easily understandable format, [...]

Financial data analysis graph
3 Minutes read
Dr. Stefan Sambol

The digitalized soccer fan: understanding the fan journey

Soccer not only takes place in the stadium, but has also long since become a digital market. In fact, the global sports technology market is expected [...]

8 Minutes read
Anatoli Kantarovich, Felix Gerlsbeck

Decoding Data & AI: Machine Learning, Deep Learning, Artificial Intelligence

OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects [...]

5 Minutes read

Top 5 Insurance Industry Trends for 2024

In this article, Johanna von Geyr shares her forecasts of the top 5 insurance trends valid across all lines of business in 2024.

3 Minutes read
Dr. Stefan Sambol, Sinan Erhan

5 E-commerce Trends to Look Out For in 2024

E-commerce is a very dynamic field that is developing at a rapid pace. The emergence of AI has given the e-commerce sector another major boost. Where [...]

10 Minutes read

Whitepaper: AI Integration for Competitive Marketing Efficiency

The integration of AI (Artificial Intelligence) presents businesses with unprecedented opportunities for driving sustainable growth and producing real [...]

10 Minutes read

Tech Insights 2024

Navigating the current complex business landscape presents a unique set of challenges, especially for the midsize enterprises segment. We see the [...]

15 Minutes read

Mastering the Digital Age: Trends and Successful Digital Exit Readiness

In the ever-evolving landscape of 2023, AI, Tech, and Data have profound implications for Transaction Advisory and Value Creation. As generative AI [...]

Doctor using smartphone
6 Minutes read
Christian Brugger, Dr. Christian Fürber, Dr. Anja Konhäuser

AI in healthcare: How generative AI unlocks new use cases

With the advent of generative AI, the healthcare sector is beginning to change and take advantage of this new technology. But how exactly can AI [...]

5 Minutes read
Dr. Stefan Sambol, Christian Brugger, Dr. Christian Fürber, Sinan Erhan

Omnichannel Strategy: Hurdles and Success Factors

Omnichannel aims to provide a seamless customer experience across all channels, blending physical and digital worlds. While technology has advanced [...]

4 Minutes read
Isabella Calderon Hoyos

ESG in Private Equity: From Duty Fulfillment to Value Driver

Environmental, Social, and Governance (ESG) considerations have significantly evolved in the private equity landscape. Once viewed as a compliance [...]

3 Minutes read

AI in Marketing: Trends in online search

The utilization of Artificial Intelligence (AI) is leaving an indelible mark across various business functions, with digital marketing, especially [...]

3 Minutes read
Isabella Calderon Hoyos

AI in education: revolutionizing staffing

The integration of Artificial Intelligence (AI) in education is reshaping how educational institutions approach staffing and resource management. AI, [...]

8 Minutes read

Whitepaper: Digitalization in Football Clubs

In this whitepaper, we will explore how soccer leagues can leverage a holistic and innovative approach to engagement and fully capture growth [...]