OMMAX Events

Tech Talks 2024

From cutting-edge technologies to groundbreaking data analytics, our Tech Talks 2024, co-hosted with Sitecore, was centered on showing concrete client success cases of leveraging tech and data for real business optimization.

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Event recap

Munich, May 14th, 2024 | Our Tech Talks 2024 gathered +60 tech, digital, and AI experts and industry pioneers from global brands for inspiring conversations about cutting-edge technologies and groundbreaking data analytics.

In addition to showcasing concrete client success cases of leveraging tech, data, and AI for real business optimization across industries, our event provided a platform for impactful networking and knowledge exchange.

5 key takeaways from the event

Think big, start small, scale fast: Identify capsule, business-oriented use cases to start with AI implementation, and then further scale it.
Invest now: AI and tech advancements are changing the landscape rapidly, so be part of the movement to succeed or otherwise fail.
Lead from the top: Owners and CEOs need to be the driving force for innovation and transformation.
Focus on market needs: It does not matter if you are a giant in hardware; you can also be a star in software with the right strategy and transformation program behind it.
Reduce complexity for cost savings: Complex MarTech legacy system landscapes are typical for larger corporations - savings potential is up to 50% when transforming to unified/connected systems.

Speaker lineup

Felix Staeritz

Felix is a Founding Partner at Allocator One, in addition to being a globally recognized leader in transforming, building, and scaling new (digital) businesses and acquiring and integrating new technologies with established businesses. Felix is currently running the business building and value creation firm Staeritz & Company working with private equity firms, top-tier founders and investors, and corporations with $1B+ revenue, private equity firms, and the portfolio of Felix's investment firm Staeritz Holding. To date, the companies Felix actively supported as a co-founder or investor have reached another €1 bn+ in total market value. Felix is also a member of the OMMAX Advisor & Expert Network. Felix's presentation, which you can watch here, explained the difference between Stagnators and Allocators, sharing 5 key learnings for companies seeking to leverage innovation, tech, and early adoption to increase margins and growth.

Thomas Brandstätter

Thomas is the Head of Product Experience Management at WAGO. With over 25 years of experience in MarTech, Thomas holds global responsibility for marketing/sales channels in his current role. WAGO is an internationally leading supplier of connection and automation technology and interface electronics, and the global market leader in spring clamping technology in B2B and B2C markets. Together with OMMAX Partner Peter Makovitzky, Thomas demonstrated the strategy planning and implementation of a Sitecore Content Hub at WAGO, which enables marketing teams to manage digital assets, product content, and core marketing processes in a centralized environment. Watch the presentation here.

Markus Kundinger

Markus is the Head of Software Development at Gossen Metrawatt (the largest company of GMC-Instruments group), a position where he is currently overseeing transformation processes to provide cloud-based software products to clients and achieving an integrated (hardware and software) offering. Additionally, Markus is a cloud, IoT, DevOps, and digitalization Practitioner with many years of hands-on experience. In his presentation with OMMAX Partner Max Kneissl, which you can watch here, Markus shared insights on the strategy surrounding GMC-Instruments's shift towards offerings focused on integrated products as a driver of value creation, which enables topline growth and revenue stream diversification.

Dr. Anja Konhäuser & Christian Brugger

As a Founding Partner at OMMAX, Anja specializes in the development of digital go-to-market strategies. With +10 years of experience from over 150 digital projects in building, analyzing, and executing digital value creation strategies, she has successfully advised national and international leading brands on scaling digital business models, and leads digital transformation projects for clients in healthcare, e-commerce, and B2B services.

Christian leads the AI, Data Science, and Business Intelligence practice. He has broad experience in consulting and digital media businesses, making him an expert in topics at the intersection of strategy, digital, AI, and marketing. He handles digital strategies for national and international clients across B2B and B2C businesses focused on AI, data analytics, and data engineering.

Christian & Anja's presentation, which you can watch here, outlined what it takes for companies to become AI leaders, the OMMAX approach for AI-based value creation use cases, as well as real business cases of leveraging tech, data, and AI for business success.

Event sponsors

OMMAX

Everyone can become a digital leader.

OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. It’s our vision to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Since 2011, we realized 500+ M&A deals with >€20B deal value and 3,000+ international value creation projects in various industries for leading private equity firms in commercial strategy, digital operational excellence, advanced data strategy, analytics, tech, and automation. As a front-runner for holistic data-driven strategy consulting and end-to-end execution, we are the leading consultancy within the global private equity sphere, designing and delivering best-in-class digital strategy and value creation.

Sitecore

Sitecore is the leading provider of an end-to-end composable digital experience platform, empowering brands to make unforgettable connections with their customers. Unifying data, content, commerce, and experiences, their SaaS-enabled, composable platform empowers brands like L’Oréal, Microsoft, and United Airlines to deliver unforgettable interactions across every touchpoint. Headquartered in San Francisco, USA, the company now has 32 offices and over 1900 employees all over the world, working to provide the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stand out as transformation and innovation leaders.