WAGO

Building a Sitecore Content Management platform

Talk to our experts

Together we have achieved

Results worth seeing

-15%

in marketing campaign time to market

+33

countries able to replicate localized content in 2024

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About WAGO

Global leader in connection & automation technology

WAGO is an internationally leading supplier of connection and automation technology and interface electronics, as well as the global market leader in the field of spring clamping technology in B2B and B2C markets.

With 9,000 employees, WAGO has an annual revenue of €1.34 bn. Whether in automotive, industrial, building technology, or energy technologies, WAGO operates with safety and efficiency in over 80 countries. WAGO's operations are also bolstered by 9 international production and distribution sites and 20 distribution companies.

OMMAX supported with the strategy planning and implementation of a Sitecore Content Hub, enabling marketing teams to manage digital assets, product content, and core marketing processes in a centralized environment.

More about WAGO

Our appraoch

Sitecore content hub: a unified digital experience platform for seamless content and campaign management

Unified digital experience

Sitecore Content Hub integrates multiple modules into a composable DXP
Manages content and campaigns seamlessly in one platform

Digital asset management (DAM)

Simplifies storage, management, and distribution of digital assets
Leverages AI for automation and efficiency

Content management platform (CMP)

Optimizes content strategy, planning, creation, and publishing
Enhances visibility and engagement across various channels

Product content management (PCM)

Provides a single source of truth for product data
Ensures compliance and easy integration into marketing campaigns

Marketing resource management (MRM)

Enables efficient campaign planning, budgeting, and execution
Improves collaboration and approval workflows

Enhanced automation and efficiency

AI-driven tagging, localization, and workflow automation
Reduces manual effort and streamlines operations

Seamless omnichannel distribution

Ensures optimized content delivery across multiple platforms
Reaches different markets and stakeholders effectively

Data-driven decision-making

Centralized content and campaign data provide actionable insights
Enhances overall marketing effectiveness and ROI

Our approach over time

From analysis to implementation

H2 2022: Analysis and system design

Defined ‘to-be’ business processes, enterprise architecture, and system domains. Structured marketing campaigns and planned Sitecore Content Hub integration with Stibo Step PIM

H1 2023: Implementation to go-live

Implemented Sitecore Content Hub, integrated third-party systems, and migrated data. Conducted user training, testing, and system launch with hypercare support

H2 2023: System functionality extension

Enhanced integrations, automated content translation, and migrated more digital assets. Incorporated WAGO Brand Portal content and planned a global rollout