LSG Group

Unlocking digital growth in the global travel and catering industry

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Together we have achieved

Results worth seeing

+70%

increase in total followers on social media platforms via paid activities (Y1-Y3)

+180k

impressions generated for global strategic marketing campaigns (Y1-Y3)

Closeup of Lufthansa uniform worn by the cabin crew.

About LSG Group

Global travel industry product & service provider

LSG Group is a leading provider to companies in the travel industry, with various food and logistics products and services under its expert brands like LSG Sky Chefs. First established by Lufthansa in 1966, it quickly began its international expansion across Europe and into Asia, the Americas and the Middle East. It currently serves more than 300 partners in 59 countries, achieving a revenue (2019) of €3.4b with its collection of companies covering in-flight services like catering, equipment, logistics, and more.

More about LSG Group

Challenges

Navigating the shift toward digital excellence

Limited digital vision

Digital was not seen as a priority, leaving no roadmap for operations or infrastructure.

Need for digital foundation

LSG Group aimed to build a long-term digital base to strengthen visibility and sales.

Adapting to change

With OMMAX’s guidance, LSG evolved into a digital frontrunner amid rapid market shifts.

Achievements

Transforming LSG Group into a digital, data and tech-empowered organization

Building a global digital foundation

Established and maintained LSG Group’s worldwide digital brand presence with a complete website relaunch for the main brand and three sub-brands.

Enhancing visibility and performance

Implemented visibility optimization measures, analytics dashboards, and targeted LinkedIn campaigns to improve reach, lead generation, and KPI tracking.