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Transporeon

Transforming the international logistics software industry

Truck driver using a tablet.
About Transporeon

Cloud-based solution for end-to-end transport logistics

Transporeon GmbH is a fast-growing, mid-sized German company with 700+ employees, established in 2000. The company’s AI-driven, cloud-based software offers end-to-end transportation solutions, allowing manufacturers, retailers, and carriers to digitalize their transportation logistics processes entirely. Presently, the platform links 1,200+ industrial and commercial companies with 9,100,000 carriers and handles €20 billion in freight each year.

In addition to the company’s flagship Transporeon products, its sub-brands Ticontract, Mercareon, and Tim Consult provide a range of specialized products and services – positioning Transporeon as the European market leader within the transport logistics consulting and market intelligence industry.

Intersection of a road at night with blending lights.
Challenge

Fragmented online presence across multiple websites

The client, a growing software provider, previously operated separate, partially outdated websites for three different markets—limiting its digital visibility and operational efficiency. This fragmented approach restricted international reach and diluted brand consistency. Recognizing the potential of a unified online presence, Transporeon identified the need for a modern, integrated website that would enhance global visibility, streamline operations, and strengthen its position as an industry leader.

Approach

The establishment of an integrated European and US digital presence

01

Comprehensive website relaunch

OMMAX merged multiple websites into a unified platform, delivering seamless development, UX testing, and tracking implementation

02

Visibility, automation & lead generation

We implemented advanced website fixes, marketing automation, and digital strategies to enhance visibility, streamline workflows, and drive B2B leads

03

Global brand & digital growth

Transporeon’s brand presence grew with multilingual content in over seven languages, turning the website into a central hub for its digital strategy

With ongoing consulting from OMMAX, we successfully established our platform in a growing market and continuously optimized our digital presence. To date, we have experienced significant growth in high-quality conversions.

Peter Schouba
Head of Marketing

Results

A unified, scalable, and high-performing global website

01

Unified website platform

Merged four individual websites into one seamless digital experience

02

End-to-end relaunch

Executed a full-scale website relaunch with professional development

03

B2B lead generation

Set up and supported digital strategies to drive B2B leads

04

Content hub integration

Implemented a centralized content hub to boost engagement

05

Digital brand assessment

Analyzed Transporeon’s brands and key market competitors

06

International growth support

Provided ongoing digital execution for global expansion

07

Brand strengthening

Enhanced Transporeon’s brand presence and digital visibility

Transporeon proved to be an exemplary client. Their dedication to quality and communication helped us transform their website and deliver insights transparently. With their newly established presence, Transporeon will surely catch the eye of cloud-based competitors worldwide.

Toni Stork, Founding Partner & CEO.

Toni Stork
Founding Partner & CEO

Get in touch

Interested in working with us? Talk to our experts!

Toni Stork

Founding Partner & CEO

Christiane Jauch

Founding Partner

Dr. Stefan Sambol

Founding Partner

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