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OMMAX advised Paragon Partners on the acquisition of BALDUR-Garten GmbH
OMMAX advised Paragon Partners on the acquisition of BALDUR-Garten GmbH
OMMAX advised Paragon Partners on the acquisition of BALDUR-Garten GmbH, the leading online-first live-plant retailer in the DACH region, with a strong focus on plant novelties and rarities.
OMMAX conducted a comprehensive Commercial Due Diligence on BALDUR-Garten GmbH, providing an in-depth analysis of its existing business model, market environment, competitive landscape, customer dynamics, business plan assessment, and identification of value creation opportunities.
Christian Bettinger, Partner at Paragon Partners, commented:
“We would like to thank the OMMAX team for their valuable support, hands-on advice, and constructive sparring throughout the commercial due diligence process. It has been an insightful and collaborative experience.“
Isabella Calderon Hoyos, Partner at OMMAX, highlights:
“By delivering in-depth commercial insights across BALDUR-Garten’s business model, market, customers, competition, and business plan, we supported Paragon Partners with a holistic understanding of the investment opportunity. We are pleased that our comprehensive assessment supported the client in progressing its investment decision.”
Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with the author of this article.
About BALDUR-Garten GmbH
Founded in 1901, BALDUR-Garten is a third-generation specialist and leading online-first live-plant retailer in the DACH region, known for its strong focus on plant novelties and rarities and for offering a differentiated assortment of plants, seeds, and garden products through its own D2C web shop, catalog, and selected marketplaces, with headquarters in Bensheim, Germany.
For more information, please visit BALDUR-garten.de/
About Paragon Partners
Founded in 2004, Paragon is one of the leading private equity firms in the DACH region. Paragon works closely with its portfolio companies to achieve sustainable growth and operational excellence. Paragon’s portfolio covers various industries and currently consists of 12 companies. The firm is headquartered in Munich, Germany, and has more than EUR 2.4 billion of equity under management.
For more information about the firm, please visit paragon.de/
About OMMAX – Building Digital Leaders
OMMAX is a pan-European digital strategy consultancy shaping the next generation of technology, data, and AI-powered businesses.
Partnering with investors, corporates, and mid-sized companies, OMMAX delivers measurable impact through digital strategy, M&A advisory, and transformation in technology, data, and AI.
Its mission is to unlock growth, enhance efficiency, and build lasting competitive advantage in an era defined by artificial intelligence, automation, and deep tech.
Since 2011, OMMAX has delivered 3,000+ digital value creation projects and supported 500+ commercial and digital due diligence projects with a combined deal value exceeding €20 billion, establishing itself as a trusted advisor to leading private equity firms, global enterprises, and digital innovators.
With a high-performing international and diverse team, OMMAX combines strategic foresight with executional excellence, advising at the board level while driving operational transformation on the ground. The firm continues to strengthen its leadership in technology, data, and AI transformation, redefining how businesses innovate, scale, and compete globally.
