Egeria enters into Partnership with Afrika Invest

OMMAX's comprehensive due diligence included: 

• In-depth review of the business model covering vertical integration across the value chain, go-to-market with special deep-dive on the marketing funnel performance 

• Detailed analysis of customer economics, assessing profile attractiveness, brand perception, as well as rigorous benchmarking of digital marketing performance against top competitors in multiple countries 

• Thorough market sizing, defining addressable markets, deriving market shares across destination and origination countries, and evaluating future market growth potential 

• Sharp review of competitive positioning, identifying differentiating factors vs. different group of competitors and the right to win across geographies 

• Calibration of the management plan, quantifying value creation levers to validate and challenge growth ambitions 

Afrika Invest operates Tanzania Specialist and Africa Safari Trips, leading travel agencies that specialize in creating high-quality safari experiences. The companies have established themselves as trusted partners for travelers seeking authentic African adventures, combining local expertise with exceptional service delivery.

Robbin Meulemans, Founder & CEO of Afrika Invest, commented: “Partnering with Egeria enables us to accelerate our growth ambitions. Together, we are taking the next step towards becoming the global market leader in tailor-made, high-quality safaris across Africa.” 

Egbert Prenger, CEO & Partner of Egeria, commented: “We are impressed by Afrika Invest’s growth journey and its unique and innovative approach to delivering high-quality safari experiences at scale. The company’s ability to scale its operations while maintaining exceptional service levels is truly unique. We are excited to partner with the management team as we support them in realizing the plan to further expand Afrika Invest into the global leader for safari itineraries.” 

Konstantin Kugler, Partner Digital Strategy and Transaction Advisory at OMMAX, stated: "Afrika Invest's competitive edge and operational excellence in the safari tourism sector make this an attractive investment opportunity. The company's focus on high-quality customer experiences and digital innovation aligns perfectly with current market trends in the travel industry." 

Ilya Erokhin, Director Digital Strategy and Transaction Advisory at OMMAX, added: "This partnership represents an exciting opportunity in the rapidly evolving travel sector. Our comprehensive commercial and digital due diligence helped identify significant growth potential in the African safari tourism market, where Afrika Invest's deep local expertise and proven track record position them for continued success." 

Do you want to know more about OMMAX’s experience in transaction advisory? Get in touch with our experts through the form below.  

About Afrika Invest

Afrika Invest, the holding company of Tanzania Specialist and Africa Safari Trips, is a leading online travel agent and tour operator currently focused on Sub-Saharan Africa. Headquartered in the Netherlands, the company serves travellers from 100+ countries. The company’s integrated approach as an online travel agent and tour operator, combined with a strong proprietary software platform, allows the company to deliver high-quality and fully customizable travel experiences for its customers. 

For more information, please visit https://tanzania-specialist.com/

About Egeria

Established in 1997, Egeria is an independent pan-European investment company focused on mid-sized companies in the Benelux and DACH region. Egeria invests in healthy businesses and believes in building businesses jointly with entrepreneurial management teams (Boldly Building Together). Egeria’s private equity portfolio comprises investments in more than 20 companies with total revenues of around 3.0 billion euros and over 14,000 employees.

For more information, please visit https://egeriagroup.com/

About OMMAX

OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. Our vision is to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Over the past 14 years, we have completed 300+ M&A deals with a total deal value of over €20B, alongside 3,000+ international value creation projects in various industries for leading private equity firms. We are a front-runner in holistic, data-driven strategy consulting and end-to-end execution, particularly within the global private equity sphere.