ChatGPT & Co as beauty advisors: How can companies turn disruption into opportunity?
About the webinar
Generative AI is changing the way consumers search for inspiration, advice, and purchasing decisions, including in the beauty industry. Instead of using traditional search engines, customers are increasingly turning to ChatGPT and similar platforms. This makes LLM visibility a crucial success factor for brands and retailers.
The webinar, organized in collaboration with the VKE-Kosmetikverband, shows how digital visibility is changing as a result of large language models, why this development is so relevant, and what opportunities it creates for companies. We will provide practical examples showing how LLM visibility works, in addition to frameworks that help companies optimize their content for ChatGPT and other chatbots, turning disruption into a competitive advantage.
Date: Wednesday, 26 November 2025
Time: 11 AM - 12 PM CET
Language: German
Speakers
- Lisa Marsfeld (Partner Digital Strategy, OMMAX)
- Dr. Felix Marcinowski (VP Digital Marketing & AI, OMMAX)
- Margarita Ochsenfeld (Director Digital Strategy, OMMAX)
Register now to secure your place in our exclusive webinar. If you have any questions, please do not hesitate to contact event@ommax.com.
