ChatGPT & Co as beauty advisors: How can companies turn disruption into opportunity?
About the webinar
November 26, 2025 — Generative AI is changing the way consumers search for inspiration, advice, and purchasing decisions, including in the beauty industry. Instead of using traditional search engines, customers are increasingly turning to ChatGPT and similar platforms. This makes LLM visibility a crucial success factor for brands and retailers.
We hosted a webinar, in collaboration with the VKE-Kosmetikverband, showing how digital visibility is changing as a result of large language models, why this development is so relevant, and what opportunities it creates for companies. We provided practical examples showing how LLM visibility works, in addition to frameworks that help companies optimize their content for ChatGPT and other chatbots, turning disruption into a competitive advantage.
Speakers
- Lisa Marsfeld (Partner Digital Strategy, OMMAX)
- Dr. Felix Marcinowski (VP Digital Marketing & AI, OMMAX)
- Margarita Ochsenfeld (Director Digital Strategy, OMMAX)
Watch the webinar recording
Please note that the webinar was held in German.
