ghd

Turning a leading beauty brand into a digital frontrunner

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Together we have achieved

Results worth seeing

+40%

increase in ecommerce revenue 21 - 24

+150%

increase in website traffic 21 -24

+300%

increase in organic visibility 21 - 24

ghd products in hands of two young blond girls lying on a bed.

About ghd

Leading beauty brand for hair styling tools

ghd (good hair day) is a premium British manufacturer of professional hair styling tools, including hair dryers, curling irons, and straighteners. As the market leader in hair straighteners, ghd positions itself as a premium brand known for quality, innovation, and performance. To successfully maintain its exclusive positioning, ghd focuses on localized digital marketing strategies, influencer endorsements, and an omnichannel media approach.

OMMAX supported ghd in implementing a holistic digital strategy covering paid social media, paid search and organic search, as well as optimization of Amazon marketplaces and a go-to-market roadmap for the polish market.

More about ghd

Our approach

Digital omnichannel strategy and execution for ghd

Full-funnel and multi-channel digital strategy

Data-driven campaign optimization to boost visibility and conversions

Organic performance enhancement and LLM discoverability

Development of amazon marketplace strategy

Digital go-to-market strategy roadmap for Poland

Interims leadership support in e-commerce and Amazon marketplaces

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We aim to scale our business in a way to not only fulfill but exceed our customers’ expectations. Working with OMMAX, we are more than confident to sustainably scale our digital multi-channel strategy.

Jens Ciliax
Managing Director, ghd, a Wella company

Project milestones

Implementing a holistic digital strategy to establish ghd as a frontrunner in the beauty industry

Digital value creation strategy

OMMAX created a full-funnel digital strategy across Meta, Google Ads, TikTok, Pinterest and YouTube, as well as Amazon marketplace for a holistic acquisition strategy; a business case and media plan was developed considering market dynamics and strategic targets.

Digital marketing execution

To boost ghd's brand visibility and reach revenue targets, OMMAX is continuously optimizing Google Ads and Paid Social campaigns incl. new ad formats, audience optimizations and leveraging influencer (e.g. Pamela Reif, Leni Klum) content. Additionally, optimized content strategy is securing long-term brand visibility.

Marketplaces

OMMAX optimized Amazon Ads accounts, managing Sponsored Ads and DSP campaigns through continuous keyword and audience analysis. A holistic content audit strengthened brand visibility, while interim leadership implemented a sales strategy driving sustainable marketplace growth.

Internationalization

OMMAX developed a business case for the Polish market with a three-year multichannel forecast and an omnichannel go-to-market roadmap to boost awareness and growth. Managing organic social media channels and launching Meta B2B campaigns strengthened brand presence and expanded GHD’s stylist network.