How we scaled a luxury beauty brand through digital excellence
A global luxury skincare brand - FMCG beauty industry
MDO is a global luxury skincare doctor brand inspired by the co-founder Simon Ourian M.D., one of the world’s leading skin experts and consultant to A-list celebrities in Hollywood. MDO's main focus is to make Simon's skin expertise accessible to all customers around the world with the brand claim "Customized Cosmetic Dermatology at Home”. The premium skincare brand currently has its main presence in the U.S. and is in the process of expanding into the European and Middle Eastern markets. All MDO products are developed by the co-founder Simon Ourian M.D. They contain only high-quality ingredients and are manufactured in Germany under strict EU regulations. Well-known influencers such as Kris Jenner and Kim Kardashian also cooperate with MDO.
Establishing a digital foundation for long-term brand success
The goal was to create a strong digital foundation that enables sustainable brand growth across all channels. MDO, a truly omnichannel brand active through premium retailers such as Harrods, Niche Beauty, Cult Beauty, Nikka, and Zalando as well as its own e-commerce platform, sought to enhance digital performance and efficiency. By leveraging synergies between marketing, operations, and sales, the initiative aimed to unlock further value within digital channels and accelerate MDO’s global market expansion.
Building a global digital strategy
Holistic digital strategy
MDO partnered with OMMAX to strengthen its digital presence in the U.S., Europe, and the Middle East through an omni-channel strategy.
Go-to-market & e-commerce
OMMAX developed a go-to-market strategy and led an e-commerce relaunch to enhance MDO’s digital sales and brand positioning.
Lead generation & CRM
A data-driven CRM strategy and targeted lead generation campaigns helped MDO attract and convert high-value customers.
Brand awareness & sales growth
By implementing a 360° marketing strategy, OMMAX increased MDO’s visibility, driving engagement and revenue in a competitive market.
Performance marketing optimization
Refined target group research and optimized marketing campaigns enabled precise audience targeting and higher conversion rates.
Creative & strategic alignment
Close collaboration with MDO’s creative team ensured a cohesive brand presence and a consistent strategy across all digital channels
Interested in working with us? Talk to our experts!
Toni Stork
Founding Partner & CEO
Christiane Jauch
Founding Partner
Dr. Stefan Sambol
Founding Partner
