Evidia

How we built a digital frontrunner in healthcare

Talk to our experts

+10,000

appointment booking clicks

+30%

in work applications YoY

+20

vendors assessed and three contracts signed

+90

practices rollout plan

Young female doctor doing medical test of male patient in examination room.

About Evidia

The leading radiation medicine group in Germany

Evidia is the leading radiation medicine group in Germany. Formed in 2021 from the merger of Meine Radiologie Holding and blikk Holding, the new company formed under the new owner EQT has been known as Evidia since June 2022.

With over 2,000 employees and 90+ practices across Germany, Evidia offers the full range of radiological, nuclear medicine, and radiation therapy services in a wide range of specialties.

Evidia is headquartered in Dortmund, Germany, and counts the DACH region as its core market. With a B2C customer segment, Evidia's vision is to become a digital frontrunner in the healthcare industry to drive patient and referrer acquisition, as well as the digitalization of internal processes and operations.

More about Evidia

Project Goals

Transforming Evidia into a digital frontrunner

Digitalizing the patient journey

Streamlining key touchpoints like appointment booking, intake, and result-sharing to enhance efficiency and accessibility

Creating a patient-centric platform

Developing a seamless digital experience to improve patient engagement and satisfaction

Boosting operational efficiency

Reducing manual, repetitive tasks through automation to optimize workflows and resources

Building scalable digital infrastructure

Establishing a flexible system to support national and international growth

Strengthening brand presence

Positioning Evidia as a competitive and trusted leader in the healthcare sector

Leveraging data for continuous improvement

Using insights and analytics to refine services and enhance patient outcomes

The opportunity

The digital age provides major opportunities for the medical sector

Market and competition

The radiology market is growing due to an aging population and rising chronic diseases, while low digital maturity among DACH competitors presents a major opportunity.

Digital patient and referrer platform

A unified platform was needed after the MRH and blikk merger to provide service details, radiologist credentials, and patient reviews for better decision-making.

Digitalization of patient journey

Enhancing the patient journey with digital touchpoints, from booking to result-sharing, improves efficiency for patients, doctors, and radiology practices.

Operational excellence

Optimizing workflows through digital solutions reduces manual tasks, improves resource allocation, and increases efficiency in radiology practices.

Our approach

Driving Evidia’s digital transformation journey

Digital value creation strategy

Analyzed market trends, competitors, and patient behavior through surveys and expert interviews. Developed a target digital strategy and pilot to test vendor scenarios and scaling mechanisms.

Vendor selection

Assessed 20+ vendors across four core patient journey areas, supported shortlisting and contracting, mapped target architecture, and planned rollout for 90+ practices.

Digital recruiting engine

Created a digital recruiting and employer branding strategy with business case calculation. Designed and developed a fully integrated career site with ATS connection.

Digital patient and referrer platform

Developed a digital ecosystem for patient and referrer acquisition, from wireframes and design to multi-stage user testing and full-funnel performance tracking.