MEDIFOX DAN

Becoming a digital frontrunner in the healthcare and software industry

Serious friendly doctor talking to senior mature patient, using gadget, showing tablet screen, telling about treatment, explaining examination result, giving consultation at home or in hospital office.

About Medifox Dan

A German leader in healthcare software solutions

The MEDIFOX DAN Group, headquartered in Hildesheim, Germany, employs over 600 people across nine locations and specializes in innovative software solutions for professional and non-professional care, therapeutic practices, and child, family, and youth welfare facilities. With over 55 years of industry experience, the company has evolved from a small start-up into a firmly established software leader. MEDIFOX DAN combines holistic product solutions with strong partnerships and innovative services, setting digitization standards in the health and social care sector.

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Our approach

Building a digital eco-system

Unified digital platform

Set-up of a state-of-the-art digital platform within one single domain (unified approach)
Further development of customer interaction features towards a comprehensive e-commerce platform

Digital visibility & lead gen

Launch ongoing Lead Gen campaigns with highly targeted paid campaign
Increase in organic visibility through the creation of engaging content and landing pages as well as blog articles

Sales funnel reporting

Setup of a sales supporting marketing automation solution connected to Salesforce
Optimized sales funnel to decrease drop out rates
Customer insight programm to understand cross- and upselling activities

Lead nurturing implementation

Development of a holistic performance- and KPI-Monitoring in order to report the whole sales funnel
Nurturing activities for leads across sales funnel

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OMMAX proved its reliability as a partner – we are convinced that, together, we will continue positioning MEDIFOX DAN as a leading provider of software solutions in the healthcare industry. MEDIFOX DAN successfully extended its sales channels by carrying out a digital lead generation strategy jointly with OMMAX.

Christian Städtler
Managing Director at MEDIFOX DAN

Cheerful and friendly Asian in a modern clinic, online video call, uses a tablet, to communicate with patients.

Industry Insights

Software specialist MEDIFOX DAN sold to ResMed for US$1BN

OMMAX has supported the digital transformation and digital value creation of MEDIFOX DAN, a leading provider of software solutions and services to care and therapy providers, under the holding of Hg Capital, a leading software and services investor, since the beginning of 2019.

Commercial Due Diligence

Healthcare & Pharmaceuticals

SaaS & software expertise

Deal announcement