Sana Kliniken

Future-proof strategy for digital patient acquisition

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Together we achieved

Results worth seeing

+170k

points of contact with potential patients (impressions)

+30%

appointments for pre-stationary diagnostics

-19%

cost per appointment

+11%

lead generation

Medical team at a working space in a hospital setting.

About Sana Kliniken

Germany's largest independent clinic & healthcare provider

Sana Kliniken is Germany’s largest independent clinic-/ healthcare provider. With more than 120 medical facilities (clinics, MVZs, and medical supply stores) and over 34,600 employees, the company generated sales of 3.0 billion euros in 2021.

From prevention to outpatient and inpatient care, rehabilitation, aftercare, therapeutic products and aids in our medical supply stores as well as B2B services (purchasing, logistics, MedTech, and management services), Sana Kliniken provides patients, companies, and external healthcare institutions with quality medicine and excellent services for decades.

OMMAX supported the digital acquisition of patients to open a new pain clinic in Munich with an innovative treatment concept.

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Our approach

Digital healthcare transformation with OMMAX

Digital strategy

Defined target groups, personas, and patient journey from ad to treatment
Developed a patient acquisition strategy and a customized SEA campaign structure aligned with business goals

Landing pages

Creation of CRO landing pages, for the top 3 treatment areas of the pain clinic
Target group optimized and relevant content with appropriate thematic segmentation after ad grouping, for a consistent patient journey

SEA campaigns

Patient acquisition focused on pain patients through SEA and Bing campaigns
Optimized Google Ads with brand and non-brand campaigns using ROI-driven bidding strategies

Service and after sales

Reporting across the entire patient journey from ad to intake
Data-driven campaign optimization at the keyword level and KPI measurement (CPL, ROI) with insights on top-performing acquisition channels (e.g., campaign vs. referring physician)

”

OMMAX supported us in the digital market entry in the course of the new opening of our clinic for conservative orthopedics, manual medicine and pain medicine. By digitizing our patient acquisition, we have gained a relevant referral channel that is in no way inferior to the classic referral in terms of appointments and hospitalization.

Philipp Schlerkmann
Managing Director Sana Klinikum Offenbach GmbH

Doctors, medical team and tablet with discussion, advice and above for surgery or patient records. People, tech and nurse for professional opinion, help and results in healthcare, clinic or hospital.

Results

Successful digital patient acquisition

A quick go-to-market was realized after a short strategy phase; within the first four months of campaigning, the digital patient acquisition strategy was successfully rolled out. OMMAX and Sana in Munich generated over 170,000 brand touchpoints with potential patients in the greater Munich area in three months by developing and implementing the digital patient acquisition strategy. Resulting of the implemented digital measures for patient acquisition, Sana was able to improve relevant business KPIs, such as the number of stationary treatments, whilst optimizing ROI continuously.

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