TISSO

Ensuring long-term success with a digitalization strategy

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Together we have achieved

Results worth seeing

+19%

e-commerce conversion rate YoY

+47%

website engagement

+10x

digital marketing ROI

About TISSO

Accelerating TISSO's digital growth

TISSO Naturprodukte specializes in developing and producing high-quality natural nutritional supplements. Founded in 1999, TISSO offers around 40 formulations, produced in Germany and distributed internationally. Managing all processes in-house, TISSO ensures compliance with German food law, using only approved ingredients in permitted dosages.

TISSO focuses on holistic nutrient concepts like its trademarked MitoBiom® concept, designed to support optimal cellular function.

OMMAX developed TISSO’s omnichannel digital strategy, refining its market positioning, branding, logo, packaging, and website, while providing ongoing strategy, digital marketing, and web development support.

More about TISSO

The Opportunity

The holistic OMMAX approach for TISSO

Market

The megatrend health permeates all areas of life and defines lifestyles
Digitalization in healthcare is manifesting itself in many areas from the health system to online consultations, self-tracking apps, etc.

Digital Marketing

Implementation of a holistic digital marketing strategy with best-practice set-ups to scale digital reach and revenue
Extension of the marketing strategy to the B2C target group within the framework of the website and e-commerce relaunch

Website Relaunch

Website relaunch with best-of-breed approach for a competitive digital presence
Integration of a UX and optimized e-commerce shop to expand to the B2C target group
Integration of an e-learning platform (LMS) for the further training of B2B customers

Branding

Further development of the TISSO brand strategy to address the relevant target groups, representation of the brand values, differentiation from the competition, and integration of trends

Our approach

Holistic digital transformation

Q1 2022: Digital Omnichannel Strategy

OMMAX conducted a holistic audit to determine the status quo for organic performance, performance marketing (SEA, Social), CRM /marketing automation, tech infrastructure, market trends, and the competitive landscape. Based on all insights, OMMAX developed a holistic omnichannel digital strategy

Q2 2022: Brand Development

In alignment with the new digital strategy, OMMAX developed a brand strategy including a market, SWOT, trend, gap, and competition analysis as well as future brand positioning, brand values, and personas. A new CI logo, branding, tonality, packaging, claims, etc. were designed

Q3 2022: Digital Marketing

OMMAX developed a digital marketing strategy for B2C, B2B, and B2B2C, optimizing Meta and Google Ads accounts with state-of-the-art setups to align with the revised strategy. Additionally, a new ad visual concept was created and implemented.

Q4 2022: Website Relaunch

OMMAX conducted a full front- and backend website relaunch using a headless approach, featuring a new design, CMS (Typo3), e-commerce (Magento), and e-learning platform (LMS3). They also implemented tracking and integrated APIs with existing systems.

Ongoing

OMMAX continuously manages SEO, SEA, and paid social to optimize performance and drive growth. The TISSO platform is regularly enhanced with CRO, tech, and UX improvements, while system maintenance and updates are fully managed.