B2B software repricing: A private equity playbook for the AI era 

The new value creation logic for B2B software 

In the whitepaper, we outline the priorities for investors and software leaders: 

• Execution authority is becoming the new moat: The battleground is shifting from interface ownership and feature density to control over mission-critical workflows, structured domain data, and transactional execution. 
• Protect TAM and expand TAM at the same time: The winners will defend their core position through workflow depth, vertical expertise, compliance, and integration control. And they will expand into new operational budgets through agentic execution. 
• AI maturity now shapes value creation potential: Software moves through a clear progression: from point solutions and embedded AI toward workflow AI, cross-system orchestration, and ultimately autonomous AI operations. 
• Repricing is not a theory; it is already visible in the numbers: Some signals of real execution-layer value:
  • ≥15% organic growth
  • 25-35% EBITDA margins 
  • ≥95% gross revenue retention (GRR)
  • 110-120% net revenue retention (NRR) 
  • ≥50% expansion in revenue 
• The transition itself is the hard part: For PE-backed software companies, repricing is rarely a one-step reset. It is an 18–24-month migration in which legacy and new monetization models must run in parallel without destabilizing growth, forecasting, or investor confidence.