Supply chain management
Executive perspectives on AI-assisted application development, master data, and supply chain transformation
Executive event hosted by OMMAX and Felgendreher & Friends
More than 25 supply chain and logistics leaders joined OMMAX and Felgendreher & Friends in Munich to discuss how generative AI, agentic workflows, and AI-assisted application development are beginning to reshape supply chain operations.
The discussion focused on a central shift currently emerging across organizations: AI initiatives are increasingly moving forward before master data environments are fully harmonized, with operational applications themselves helping surface inconsistencies and improve data quality over time.
Key discussion themes
AI-assisted application development in operations
Participants discussed how business teams are beginning to develop lightweight operational applications through natural-language interaction with generative AI models. These applications support planning, optimization, analysis, and master data management use cases with significantly shorter iteration cycles.
From theoretical potential to operational implementation
A recurring theme throughout the discussion was the growing number of AI applications already deployed in operational environments, including planning optimization, setup-time reduction, and AI-supported master data harmonization across acquired entities.
Continuous data improvement instead of sequential transformation
The discussion also highlighted how organizations are increasingly challenging the traditional assumption that large-scale master data harmonization must be completed before AI-enabled transformation initiatives can begin.
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Explore the full event recap and key insights from the discussion.
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