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OMMAX advised 3i Group on the sale of nexeye
OMMAX advised 3i Group on the sale of nexeye
In preparation for the sale, OMMAX assisted 3i Group with a digital, tech and data vendor due diligence. The due diligence analyzed and showcased nexeye’s transformation of tech platform, maturity of digital marketing, and of end-to-end analytics. The assessment included modules such as digital strategy, digital customer demand, customer acquisition, website performance, store performance, CRM & marketing automation, digital KPIs, as well as technology, data & analytics, and organizational capabilities modules.
The completion of this transaction highlights OMMAX’s track record in shaping successful outcomes for leading companies in the retail industry.
Max Kneissl, Partner at OMMAX, commented on the collaboration: "We would like to congratulate 3i and nexeye teams for the successful sale. It was a great pleasure to analyze and showcase nexeye’s transformation of the tech platform and high maturity of digital marketing and of end-to-end analytics."
Dr. Stefan Sambol, Co-Founder at OMMAX: “Today's customers require a compelling, personalized, and seamless omnichannel user experience along the customer journey. Nexeye is outperforming the competition with a strong technological and data-driven approach. We wish KKR and nexeye all the best for the partnership and the next growth journey.”
About Nexeye
Nexeye is currently active in five European countries with the eyes + more, Hans Anders and Direkt Optik chains. eyes + more operates with 283 stores in Germany, Austria, the Netherlands, Sweden and Belgium, focusing on affordable, fashionable eye wear and is one of the fastest-growing optical chains in Europe. Hans Anders, founded in 1982, is a leading value-for-money chain in the Netherlands and Belgium with 402 stores offering eye and hearing care. Direkt Optik has 34 optical stores across Sweden, is known for its 3 for 1 offer and highly appreciated for the expertise of the qualified opticians in its stores. In total, nexeye and labels employ more than 3,500 people.
For more information, visit www.nexeye.com
About 3i Group
3i is a leading international investment manager focused on mid-market Private Equity and Infrastructure. Its core investment markets are northern Europe and North America.
For more information, visit www.3i.com
About OMMAX
OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. Our vision is to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Over the past 14 years, we have completed 300+ M&A deals with a total deal value of over €20B, alongside 3,000+ international value creation projects in various industries for leading private equity firms. We are a front-runner in holistic, data-driven strategy consulting and end-to-end execution, particularly within the global private equity sphere.
