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OMMAX supported Sunday Natural before exit to CVC
OMMAX supported Sunday Natural before exit to CVC
OMMAX supported Sunday Natural with an expansion strategy and subsequent creation of a commercial factbook to prepare the sale of the company.
Specifically, an extensive strategy project has been launched to increase the understanding of market dynamics and key players in several key geographies (14+), aimed at assessing internationalization and channel expansion opportunities. In combination with a digital and commercial competitive benchmarking analysis, OMMAX findings supported the company in deriving key implications on its go-to-market strategy, forming the basis of a commercial factbook for potential buyers.
Do you want to know more about our experience in Exit Readiness, Transaction Advisory, and the nutritional supplement industry? Get in touch with our experts!
About Sunday Natural
Sunday Natural is a leading D2C brand for premium nutritional supplement products, characterized by its high quality and broad product offering, emphasizing sustainability and transparency. The company follows a multi-channel approach with a focus on direct-to-consumer sales (D2C) through its website as well as leveraging its therapist network.
Founded in 2013 in Berlin, Germany, Sunday Natural has scaled quickly to one of the largest premium nutritional supplement brands in Europe with >1.0k products across the segments of dietary supplements, vitamins, teas, superfoods, and cosmetics.
For more information about Sunday Natural, please visit www.sunday.de
About OMMAX
OMMAX is a fast-growing digital strategy consultancy specializing in transaction advisory, strategy, and end-to-end execution of digital initiatives. Our vision is to build digital leaders worldwide to foster innovation and accelerate digital growth and profitability. Over the past 14 years, we have completed 300+ M&A deals with a total deal value of over €20B, alongside 3,000+ international value creation projects in various industries for leading private equity firms. We are a front-runner in holistic, data-driven strategy consulting and end-to-end execution, particularly within the global private equity sphere.
We are impressed by the great digital execution of Sunday Natural’s strategy and its ability to re-activate its loyal customer base. There are great things ahead for the company.
Dr. Stefan Sambol
Founding Partner