With an inventive approach tailored to your specific goals and conditions, we support companies in their growth and expansion trajectories with a well-defined digital strategy
Driving Growth and Efficiency Gains in the Digital and AI Era
In the rapidly evolving digital landscape, a robust strategy is the cornerstone of sustainable growth. At OMMAX, we specialize in crafting and implementing digital strategies that empower businesses to navigate and thrive in this dynamic and disruptive environment.
Every business is unique, with its own set of challenges and opportunities. That’s why our approach to digital strategy begins with a deep understanding of your business, industry, and goals. We collaborate closely with the board and C level to identify key objectives, target audiences, and competitive differentiation. This foundational insight enables us to design a strategy that aligns perfectly with your business vision and plan your next 3-5 years roadmap including investment decision.
In an era of constant digital, tech and AI disruption, staying ahead requires more than just a one-time strategy. We help future-proof your business by incorporating innovation and scalability into our strategies, ensuring your digital presence evolves alongside technological advancements and market changes. It is not only about growth, it is also about efficiency.
What is your goal?
Digital Strategy
1
Advanced Data Analytics
To holistically address business challenges, we provide business intelligence services along your entire data value chain, such as data tracking, engineering, analytics and science.
Our team of experts will help you to identify objectives and collect key takeaways throughout your academy experience. The goal is to enable high-quality communication through all stages of the digital change process. As a result, we help you realize the hidden potentials of digital strategy.
We can identify your audience, use cases, and buyer personas by gaining a deeper understanding of your offline and online market dynamics, key drivers, and competition.
We base the assessment of your digital performance and potential on individually defined dimensions — a mixture of data-driven analyses and in-depth interviews — throughout your organization.
To help you meet the expectations of contemporary applicants, our team restructures your recruiting process around digital services and employee benefits.
Our team analyzes all four levels of your IT landscape, creating a holistic view of the current architecture and forming a solid basis for further developments.
We combine human needs, market trends and technology as a foundation for a sustainable innovation and digital success. Our strategic approach is not only on paper, we develop it in an agile way and fully test it prior to roll out.
Our tech strategy services focus on aligning technology with your business strategy, setting the stage for long-term success in an ever-evolving market.
Which vendors should you consider for long-term business partnerships? Various IT and software solutions exist for certain topics, each with its strengths and weaknesses. We help you find the right one for your business.
A well-defined digital strategy is fundamental for any firm’s digital implementation. We offer an inventive approach that tailors to specific goals and conditions. Our international team of experts conducts thorough market and competitor research, using their global knowledge to define digitalization goals, specify target groups, and unique selling points.
Track feedback gained from your digital activity and use it to cultivate an effective strategy
Incorporate diverse metrics to measure your strategy’s performance
Surpass your goals and spur inspiration with constant feedback loops
Receive a consolidated personal report made to identify resourceful optimization measures
We aim to scale our business in a way to not only fulfill but exceed our customers’ expectations. Working with OMMAX, we are more than confident to sustainably scale our digital multi-channel strategy.
Jens CiliaxManaging Director, GHD
Our Experts
Dr. Stefan Sambol
Partner / Co-Founder
Dr. Anja Konhäuser
Partner / Co-Founder
Christiane Jauch
Partner / Co-Founder
Digital Strategy Clients
Industry Insights
Articles
AI: Between Hype and Reality, a Podcast with Dr. Anja Konhäuser
In this podcast, Dr. Anja Konhäuser (Partner and Co-Founder at OMMAX) takes a deep dive into the world of Artificial Intelligence and discusses how companies can grow with AI, where hype is separated from reality, and ethical considerations…
Education companies operate in a dynamic and competitive environment, where strong brand equity, efficient acquisition strategies, and innovative business models are critical success drivers. The education sector is often considered recession-proof,…
Digitalization in the Insurance Industry: Insights from Tatiana Griebel
Neo-insurers, innovative technologies, and omnichannel approaches are driving digital transformation in the insurance industry. Additionally, high IT costs and outdated systems are forcing companies to merge, and companies that ignore customer…
The sunset of the SAP Marketing Cloud in 2026: Alternatives and tips for a successful migration
As part of its strategic planning, SAP will not continue the development of the SAP Marketing Cloud beyond 2026. With the end of support of the SAP Marketing Cloud in December 2026, many companies are facing the challenge of switching to an…
Decoding Data & AI: Understanding the Limitations of AI
In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 8 of our series delves into the potential limitations of AI: while many view AI as an…
Decoding Data & AI: How Recommendation Engines Work
In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 7 of this series delves into recommendation engines: how do they work and what does this mean…
In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 6 of this series delves into cookies: what are they, why are they essential for advanced data…
Unleashing the Power of AI in CRM and Marketing Automation
In the dynamic landscape of sales, marketing, and service, staying ahead of the competition mandates harnessing the latest technological innovations. Artificial Intelligence (AI) is revolutionizing Customer Relationship Management (CRM) and marketing…
Decoding Data & AI: A deep dive into central data warehouses
In our Decoding Data & AI (Artificial Intelligence) series, we provide you with key insights for successful data & AI projects to boost your business. Part 5 of this series delves into central data warehouses: what are they, why are they essential…
No company wants to be on the news for the wrong reasons – which means that information security is no longer a luxury; it is a necessity. With the escalating frequency of cyber threats causing downtime and significant financial losses due to…
Decoding Data & AI: What is open source and what are its advantages?
In our Decoding Data & AI series, we provide you with key insights for successful data & AI projects in a clear and easily understandable format, empowering your business to thrive by facilitating integration into your corporate strategy. Part four…
Combating the Shortage of Skilled Workers with Digitalization
The health and care industry is facing major challenges due to increasing cost pressure and a shortage of skilled workers. In this article for Intelligent Health.tech, OMMAX Partner and Co-Founder Dr. Anja Konhäuser discusses the future viability of…
Decoding Data & AI: Why is everyone talking about MMMs (Marketing/Media Mix Models)?
OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects implementing process automation with AI, data warehouse setup, or optimized resource allocation for…
In today’s technology-driven world, digital maturity is pivotal to business success. For many companies, brand building, marketing and transactions take place partly or primarily online. However, traditional due diligence assessments often lack…
The Power of Digital Due Diligence: Assessing Digital Growth Potentials
Digital markets are based on other mechanisms than classic markets. Due diligence analyzes a business's present position and future potential. This research aimed to develop a conceptual framework of relevant dimensions that encompass digital due…
Executive Q&A with Johanna von Geyr: Personalised Insurance
In an engaging Q&A with InsurTech Magazine, OMMAX Advisor & Expert Network member Johanna von Geyr discusses the revolutionary wave brought by insurtech startups. Johanna explains how these firms have reshaped the insurance landscape with digital…
In the dynamic landscape of today's tech-driven business environment, the efficacy of sales processes can either become lucrative cash-generating machines or pose a detrimental impact on the overall performance of a company. In this context, the…
5 lessons learned from over 2000 digital transformation projects
In the fast-paced realm of digital consultancy, where change is constant and innovation is key, the journey of digital transformation is often filled with challenges and complexities. Over the course of numerous projects spanning various industries,…
Decoding Data & AI: How do Large Language Models actually understand our language?
In our Decoding Data & AI series, we provide you with key insights for successful data & AI projects in a clear and easily understandable format, empowering your business to thrive by facilitating integration into your corporate strategy. As part two…
The digitalized soccer fan: understanding the fan journey
Soccer not only takes place in the stadium, but has also long since become a digital market. In fact, the global sports technology market is expected to reach a size of 55.1 billion US dollars by 2030. It is therefore high time for soccer clubs and…
Decoding Data & AI: Machine Learning, Deep Learning, Artificial Intelligence
OMMAX holds in-depth expertise in data strategy, data engineering, and advanced data analytics. We have a proven track record of successful projects implementing process automation with AI, data warehouse setup, or optimized resource allocation for…
Programmatic advertising and GenAI: what brands need to know
In an article for the New Digital Age, OMMAX Partner & Head of UK Sinan Erhan shares key insights on how programmatic advertising enables marketers to amplify marketing operations end to end. Enabling marketers to create highly targeted and…
E-commerce is a very dynamic field that is developing at a rapid pace. The emergence of AI has given the e-commerce sector another major boost. Where will the journey take us in the coming months?
World Economic Forum 2024 in Davos: 5 Key Takeaways
Last week, our Partner and Co-Founder Dr. Stefan Sambol attended the annual World Economic Forum in Davos, Switzerland. The event’s 54th edition saw 3,000 people from 120 countries converge against the backdrop of an uncertain and volatile global…
Digital as an Enabler for Family Business Growth: An Interview with Anna Breun
In today's rapidly evolving business landscape, the integration of digital strategies has become a key factor in driving growth and sustainability. Anna Breun, a dynamic leader and advocate for digital transformation, has shared her insights and…
Omnichannel aims to provide a seamless customer experience across all channels, blending physical and digital worlds. While technology has advanced this concept significantly, it appears that only a fraction of businesses are truly harnessing its…
Inventory Management: How Generative AI Can Increase Efficiency
In an article for eCommerce Magazin, Dr. Hardy Kremer explains how Artificial intelligence is now being used in many industries to increase efficiency and productivity. From inventory management to understanding customer needs, AI models are…
Insurtechs: Leveraging digitalization to boost customer satisfaction
In a joint publication in DAS INVESTMENT, OMMAX Partners Dr. Stefan Sambol and Tatiana Griebel outline how digitalization can accelerate services and customer satisfaction for Insurtechs. As the insurance landscape continues to grow, it's crucial for…
Silicon In Focus Podcast with Dr. Stefan Sambol: The Omnichannel Evolves
Omnichannel retail has evolved significantly over the past few years, with technology being the main driver. OMMAX Partner & Co-Founder Dr. Stefan Sambol joined the Silicon UK "In Focus" podcast to discuss digital commerce, omnichannel strategies,…
Influencers like Pamela Reif, Lisa and Lena, and Leni Klum contribute to the popularity of premium hairstyling product brand ghd. But to grow stronger, ghd relied on a mix of digital tools - from Customer Journey to SEO. Read the full article on W&V…
Enhancing Staffing Efficiency: The Role of AI in Education
OMMAX digital strategy partner Isabella Calderon Hoyos explains how AI is transforming staffing in education, bringing simplicity, speed and efficiency to a sector in need.
Digital transformation is a buzzword that has been echoing in the corridors of businesses worldwide. But what does it truly mean for Small and Medium-sized Enterprises (SMEs)? The journey of digital transformation is not just about integrating the…
Digital Transformation in Medium-Sized Companies: How to Make the Journey a Success
Dr. Stefan Sambol, Partner & Co-Founder at OMMAX, shares his insights on how medium-sized companies can lead a successful digital transformation journey, from an overarching vision to company structure and culture changes.
Strategies for Insurtechs: Unveiling Superior Digital Services
In the dynamic digital world, major insurance giants such as Lemonade, Next Insurance, and Zego are ramping up their offerings. Coupled with established insurers investing in novel digital solutions and industry powerhouses like Allianz building…
AI, Luxury & Ecommerce: Insights from Maria von Scheel-Plessen
As Artificial Intelligence (AI) technology advances, its potential to provide competitive advantages to businesses continues to expand. Among many other key benefits, AI holds the potential to enhance efficiency, reduce costs, personalize…
Unlocking the Potential of ESG in AI: Insights from Prof. Dr. Johann Kranz
Businesses and investors are increasingly recognizing the importance of integrating environmental, social, and governance (ESG) factors into their operations. As Artificial Intelligence (AI) continues to shape various industries, understanding the…
Over the past two weeks, the world of AI has been in turmoil. DeepSeek, a Chinese AI company wholly owned by the hedge fund High-Flyer, has released its most advanced open-source AI model, R1. Available through a chatbot interface similar to ChatGPT,…
AI: Between Hype and Reality, a Podcast with Dr. Anja Konhäuser
In this podcast, Dr. Anja Konhäuser (Partner and Co-Founder at OMMAX) takes a deep dive into the world of Artificial Intelligence and discusses how companies can grow with AI, where hype is separated from reality, and ethical considerations…
AI in action: Success factors and challenges in 2025
Artificial intelligence (AI) continues to redefine industries by driving innovation, boosting efficiency, and enabling personalized experiences. Yet, its adoption presents significant challenges, from aligning AI initiatives with strategic goals to…
Digitalization in the Insurance Industry: Insights from Tatiana Griebel
Neo-insurers, innovative technologies, and omnichannel approaches are driving digital transformation in the insurance industry. Additionally, high IT costs and outdated systems are forcing companies to merge, and companies that ignore customer…
Combating the Shortage of Skilled Workers with Digitalization
The health and care industry is facing major challenges due to increasing cost pressure and a shortage of skilled workers. In this article for Intelligent Health.tech, OMMAX Partner and Co-Founder Dr. Anja Konhäuser discusses the future viability of…
Executive Q&A with Johanna von Geyr: Personalised Insurance
In an engaging Q&A with InsurTech Magazine, OMMAX Advisor & Expert Network member Johanna von Geyr discusses the revolutionary wave brought by insurtech startups. Johanna explains how these firms have reshaped the insurance landscape with digital…
OMMAX assisted 3i Group plc. the a sale of nexeye to KKR. Headquartered in Gorinchem, the Netherlands, nexeye is a leading European omnichannel optical retailer, operating under the Hans Anders, eyes + more and Direkt Optik brands. Nexeye has…
Programmatic advertising and GenAI: what brands need to know
In an article for the New Digital Age, OMMAX Partner & Head of UK Sinan Erhan shares key insights on how programmatic advertising enables marketers to amplify marketing operations end to end. Enabling marketers to create highly targeted and…
Inventory Management: How Generative AI Can Increase Efficiency
In an article for eCommerce Magazin, Dr. Hardy Kremer explains how Artificial intelligence is now being used in many industries to increase efficiency and productivity. From inventory management to understanding customer needs, AI models are…
Insurtechs: Leveraging digitalization to boost customer satisfaction
In a joint publication in DAS INVESTMENT, OMMAX Partners Dr. Stefan Sambol and Tatiana Griebel outline how digitalization can accelerate services and customer satisfaction for Insurtechs. As the insurance landscape continues to grow, it's crucial for…
Silicon In Focus Podcast with Dr. Stefan Sambol: The Omnichannel Evolves
Omnichannel retail has evolved significantly over the past few years, with technology being the main driver. OMMAX Partner & Co-Founder Dr. Stefan Sambol joined the Silicon UK "In Focus" podcast to discuss digital commerce, omnichannel strategies,…
Digitalization: transforming the face of insurance
With large insurers like Lemonade, Next Insurance, and Zego growing their products and services at a rapid pace to match the speed of digital growth worldwide, the areas in which insurtechs should be innovating to provide the best solutions are…
Could generative AI solve fashion’s excess stock problems?
Emerging technology has the potential to transform the fashion supply chain by enabling real-time tracking of demand and inventory. The rewards could be huge — but there are still big barriers to overcome. Amid fluctuating global demand and…
Digital Due Diligence: Assessment of Digital Growth Potentials
Digital markets are based on different mechanisms than classic markets, requiring more than a traditional commercial due diligence for mergers and acquisitions (M&A). On an article for the Marketing Review St. Gallen, OMMAX Partners and Co-founders…
OMMAX supported Unigestion on the acquisition of TecVia Group
OMMAX supported Unigestion SA in acquiring Springer Fachmedien München and the entire business for mobility education and training from Springer Nature, resulting in the formation of TecVia Group. TecVia is a leading provider of education and…
In today's dynamic and customer-centric business environment, outstanding digital experiences play a vital role in companies' performance. By employing data-driven testing and decision making, companies can understand how they impact user behavior…
OMMAX advised Rigeto on the acquisition of Prevention Center
OMMAX advised Rigeto Unternehmerkapital GmbH on the acquisition of prevention-center, a leading provider of aesthetic procedures in the German-speaking part of Switzerland. Over the last years, prevention-center has continuously reinforced its…
AI, verification, and impacts on commercial due diligence
Ever since the launch of ChatGPT in late 2022, AI has grabbed the attention of people and businesses around the world. This technology was previously understood as highly promising but a topic for the future. Today, it has loudly announced itself,…
As the regulatory landscape continues to evolve, integrating Environmental, Social, and Governance (ESG) considerations for new investment deals has become an increasingly imperative consideration for private equity firms. The term ESG has become a…
OMMAX Advised Alpina Partners on Their Investment Into FINAplus
We advised Alpina Partners GmbH (“Alpina Partners”) on their investment into FINAplus GmbH (“FINAplus”), a wealth management software platform comprising PS plus Portfolio Software + Consulting GmbH (“PSplus”) and FinaSoft Gmbh (“FinaSoft”). The…
How Luxury Brands can Embrace Digital Opportunities in the Omnichannel Era
The e-commerce market has been growing steadily for a decade now. In the wake of the pandemic, when the e-commerce market grew around fivefold in the UK, digital retail has cemented itself as just as important as traditional retail – if not more –…
